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Social Media Marketingfor theSmall to Mid-Size Business Owner Presented by Your Social Media Marketing Plan a company of MMI
Within a week how you can be on 3 major social networks. How the advertising business has changed in the last 6 months. Why if you don’t modify your marketing strategy, you’ll be broke and lonely. Who is actually in control of your marketing plan and how they are filling the top of your funnel. The truth that Social Media networks are not free, money is being exchanged all the time on them with or without you. And just wait until you see what I have in store for you about Integration… Today You’ll Discover…
Who am I and Why Should You Listen To Me? My name is Monty Moran 20 years ago, I changed my life course from pursuing medical school; I decided to gain experience in working with people in fitness and rehabilitation. I expanded my skill set, vastly. My clients range from 5 to 85 years in age. I did everything from physical rehabilitation to improving professional athletes. I worked in medical facilities as well as 15,000 sq ft box gyms and even the 1200 sq ft mini gyms. I have been an employee, an independent contractor and a business owner. Winter weather of 2010-2011 was so intense that I vowed to myself to get out and bike as much as possible the following Summer. My “ah haa!” moment occurred with my first outing.
Businesses Hidden Everywhere I found businesses everywhere that I never knew of before! How do they stay in business? Who knows that they even exist? Where are their customers coming from? I certainly knew that location, location, location is the selling point for real estate agents with business clients. But as a small company and start-up companies for sure, the prime factor is limiting overhead until they reach the break-even point towards turning a real profit… which typically requires 2 years.
I live in a medium sized community of 200,000. Here, the Chiropractic business is flooded; every trade show that I participate in always has 2-4 Chiropractor vendor booths with 10 others in attendance trying to get themselves noticed and generate client leads. My Chiropractor is a classic example of an incredibly intelligent professional, but not at all is he a self promoter. I found him through a referral from my bank teller… Classic word-of-mouth marketing right? But as we know, this methodology is painstakingly SLOW. My First Client Was Lucky in Slow
When we started, Google placed him on the 22nd page. Now he has an expansive online presence. Now he has people who “like” him and “follow” him. His contact lists are growing with new potential clients as well as bringing past clients back into contact. Remember your past clients are your easiest customers to attain… they just need to be reminded (We all do). He never converted to being a marketing & sales person… it’s not his gig. He’s a healer and excels at it. I used the power of social media to grow his business. Now he’s the Go-To Chiropractor
The Marketing & Sales Funnel The Old and Nasty expensive Funnel The New and Fresh Marketing Funnel The Sexy and Curvy new Sales Funnel Get Noticed, Get Sales, Get Going!
Basic explanation The Marketing & Sales Funnel
Often, we all focus too much on the sale and forget the environment that created it. Do you understand everything that actually goes into a sale? Even if you do, let’s continue as a refresher course. The Marketing & Sales Funnel
Learning how to create sales repeatedly and consistently requires the understanding of the process a complete stranger goes through before becoming your customer. All successful small to medium sized companies must market their product/ service differently than what we commonly see the big companies do. Basically we need to reverse engineer the how& why you got the sale. History of The Marketing & Sales Funnel
Ever experienced buyer’s remorse? Did you get suckered by that smooth talking salesperson? Will you ever go back as a repeat customer? Probably not… right? Look there is an entire process to address the emotions of a new customer that results in successful sales. Why Knowledge of The Marketing & Sales Funnel Is Superior to Charisma
This is How it Looks
How to SPEND a lot of MONEY and fail The Old and Nasty Funnel
This expands the description of the CONSIDERATION step. It also further defines the BUYING PROCESS, by realizing that after a person becomes aware of a company’s product/service they must first become INTERESTED and then begin to EVALUATE it before making a purchase. Repetition is key here. The more you can flash your billboard to prospects the better this method works. In support of this out-dated model… Big Corporations still do this because they can afford it. Introduction to The Old and Nasty expensive Funnel
The age old question has always been, “How do I put a lot of people into the top my marketing funnel?” The answer: TV, Radio, Yellowbook, Newspaper and Magazine ads, Direct mail, Live events (expo’s, vendor fairs, etc) and Cold Calls. And remember the key to this method is repetition. More specifically, the golden rule is that it takes a minimum of 7 impressions before a person first becomes aware that your company exist. And because this method requires media production of some sort + priced for companies who hold a large advertising budget + (regardless of their sales pitch) is a shotgun approach = it all ends up as expensive with low to zero Return on Investment. History of The Old and Nasty expensive Funnel
This method requires media production of some sort + Priced for companies who hold a large advertising budget + (regardless of their sales pitch) is a shotgun approach = it all ends up as an expensive ego driven promotion with low to zero Return on Investment. Why The Old and Nasty expensive Funnel Is Inferior & Out-dated
The Old & Nasty expensive Marketing Funnel
Radio ads for my gym was $1100 for 10 twenty second radio spots. My result = one guy dropped by to take a look see because he heard it in the Dentist’s chair. He wasn’t interested in fitness by any means. I purchased a series of 7 local magazine and newspaper mini ads for $420. An “advertising reporter” interviewed me for an article write up. Thankfully I was allowed to proof-read his work as I ended up re-writing the entire article… He missed the entire idea of my niche gym. Yellowbook is dead. Nobody reads the newspapers for ads. TV has Tivo so we can skip commercials. Small to medium business owners would only use this method of filling the top of their funnel because they need to WRITE-OFF a bigger portion of revenue for advertising. Or possibly for VANITY purposes. After all it is very EGO BOOSTING to see your name in lights and in print. The Old and Nasty expensive Funnel From my Experience Testimonial
Modern Methods for Modern Times The New and Fresh Marketing Funnel
Introduction to New and Fresh Marketing Funnel
Traditional marketing efforts using Radio, Newspaper, Magazine, Yellowbook and TV ads ARE NOT part of the NEW and FRESH Marketing Plan. On the next slide, you’ll see the results are like flipping a quarter. Simply blasting ads anywhere and everywhere are noticed least by your customers. Ranking only in the bottom of the next slide. Plus dumping a load of $$. What works? Consumers talking about you online. Why? Consumers are in control of online referrals. Did You Notice?
History of New and Fresh Marketing Funnel
Social Media Marketing works! Take the power of Word of Mouth Marketing and leverage it exponentially. The more people are talking about your company and its products/ service using online methods such as: “Like,” “Share,” “Recommends,” “Here’s the Link to Their Page,” “I Went There”… the more potential customers are being directed to you. Customers are approaching you, what a beautiful idea! Why The New and Fresh Marketing Funnel Is Superior
It Makes Dollars & Sense
You look at this and think, “Ok, so your customers go back to the top of the funnel and become leveraged referrers- with the power of Social Media Marketing.” YES!! The funnel keeps turning upside down, over and over again. What-If?
Look at Those Sexy Curves on The New and Fresh Marketing Funnel
Online recommendations are powerful. New data from Nielsen’s Global Online Consumer Survey reveals that 90% of consumers online trust recommendations from people that they know. Of those, 70% are trusting the opinions posted online by unknown users. This is What Happens When You Do It Right!!
Caution about jumping into the Social Media scene because it’s free. It’s not really free. Failing to PLAN YOUR SOCIAL MEDIA EFFORTS, will set you up for these words to fall off your tongue, “Yeah, I tried that Social Media thing and it didn’t work.” INVEST in a STRATEGY, invest in KNOWLEDGE of your selected platforms and be sure to streamline the process for EFFICIENCY and you’ll be in the 85% crowd who experience positive RETURN ON INVESTMENT results. Then expect to be talking like this, “Oh I think Facebook is awesome, Facebook pays me!” Make Sure Your Social Media Marketing Plan is Working Correctly
I’ve only just scratched the surface on this topic. If you want to know how to turn your marketing plan around, these are your next steps to get started…
Set Up Your FacebookBusiness Page Your own customized business page Platform to interact with customers Option to advertise to your niche market right on Facebook
Then Activate A Twitter Account Share your business’s latest news Create a following that is interested in your industry Provide another avenue to send people to your company’s website
And Don’t Forget to Install Your YouTube Channel YouTube is in the top 3 Sites, shared with Google and Facebook. Videos are not only popular but also effective, they bring life to your company. YouTube provides the cost effective solution to presenting your own commercial and replacingradio & TV advertising.
I want to make sure you focus on your backyard as well But I’m Not Done Yet…
Put Your Business Up on Google Places Put your company on the map. Ideal for both local customers and out of town visitors. Google knows the location of your customer and will direct them to companies within their vicinity.
Remember Not Everyone Uses Google,Put Your Company on Yahoo Local too! In “My Yahoo”, avid users find your company on its map service along with contact information. Yahoo also incorporates the ability for your loyal customers to write reviews and share the good news about you. Niche customers right your backyard.
And Finally, Integrate All of These Social Media Platforms Together I just presented you 5 Social Media Marketing Platforms, and you better keep track of them so you can monitor new leads and customer service feedbacks. Plus, you need metrics to learn what’s working and what needs to be re-vamped. Remember it’s “Social” Media Marketing, so all these sites need to be referring to each other to keep the buzz humming.
You’ll appreciate this I’m Willing To Do This For You
I’ll Do The Complete Package For You! Facebook Business Page (Basic) $100 Twitter Account (Basic) $100 YouTube Channel (Basic) $100 Google Places (Basic) $100 Yahoo Local (Basic) $100 Integrate All 5 Social Media Platforms $100 Retail Value = $600
Contact Me via E-Mail Before August 4thand I’ll Get to Work On Your Social Media Marketing Plan. And you get the entire package for just one low payment of $_247_ MontyMoranInc@gmail.com
Get Control of Your Marketing Plan Ride The Social Media Marketing Wave With Me…
When I Set Up Your Social Media Marketing Plan I’llShow You What it Looks Like Inside
Elevate Your Marketing Game Monty Moran Your Social Media Marketing Plan MontyMoran.com MontyMoranInc@gmail.com And Yes I have all my sites and contacts integrated on my phone.