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Social media plan – in class group exercise
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Social media plan – in class group exercise


Class work

Class work

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  • 1. Social Media Plan In-Class Group Exercise by Leonard Montaque
  • 2.
    • Week One: Set User Profile
  • 3.
    • Week One – About Me
  • 4.
    • Week One - cont. (Why am I taking this class? Discuss what you hope to get out of this class. How I plan to apply what I learn in this class.)
  • 5.
    • Week Two: Why it is important to market yourself
  • 6.
    • Video Marketing can differentiate you from the competition in many ways: Leonard Montaque link
      • 1.    Stand Out from the Crowd
      • 2.    Be Remembered
      • 3.    Put a Face to the Name
      • 4.    Credibility
      • 5.    Use Video to Educate 7.    Introduce Cross Sells
      • 8.   Training of New Hires
      • 9.    Build Trust Online
      • 10.  Add the Personal Touch
  • 7. Twitter Page
  • 8. Facebook Page
  • 9. Linked-In Page
  • 10. Search Engine Optimization (SEO)
  • 11. 4 Ways To Check Your Twitter Statistics
  • 12. Why Americans Use Social Media
  • 13. Pros & Cons of Social Media Marketing
    • Pros
      • Social media marketing can reach customers that traditional marketing misses.
      • It is relationship-building, enabling one-to-one and one-to-many dialogue.
      • It is cost-efficient in comparison traditional marketing.
      • You can receive quick, honest, and detailed feedback from the customer, which can help you grow your business more effectively.
    • Cons
      • Social media marketing places high demands on your time.
      • It also places high demands on your talent - content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained.
      • ROI (return on investment) with social media marketing is a long-haul strategy.
      • Relationship-building with customers is a slow process.
      • There is the risk of receiving negative comments.
  • 14. My Conclusion of Social Media Marketing
    • Social media marketing has it pros and cons. If you're considering launching a social media marketing campaign, make sure that you understand all the aspects. Proper planning will increase your chances for social media marketing success.
    • Deciding whether to use social networks in your marketing comes down to whether or not it’s right for your business. Know that it is not a ‘quick fix’ that will immediately boost your company sales. Think of it as building a long-term relationship with your customers and potential customers.
    • Setting up profiles in Facebook, Twitter, Flickr, YouTube, and blogging are free. But be aware that in order for your campaign to work, it will need 100% of TLC.
    • Establish a coordinated and consistent approach with all parties involved following the same rules and working as a team.
    • Social media marketing takes time – plan to be committed if you want to see results.