Social media marketing has it pros and cons. If you're considering launching a social media marketing campaign, make sure that you understand all the aspects. Proper planning will increase your chances for social media marketing success.
Deciding whether to use social networks in your marketing comes down to whether or not it’s right for your business. Know that it is not a ‘quick fix’ that will immediately boost your company sales. Think of it as building a long-term relationship with your customers and potential customers.
Setting up profiles in Facebook, Twitter, Flickr, YouTube, and blogging are free. But be aware that in order for your campaign to work, it will need 100% of TLC.
Establish a coordinated and consistent approach with all parties involved following the same rules and working as a team.
Social media marketing takes time – plan to be committed if you want to see results.