Use Video To Attract Talent


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Job seekers are looking to your website for a positive experience when they consider you as an employer.

For a reasonable cost you can add video that highlights the best of your company and creates a positive impression.

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Use Video To Attract Talent

  1. 1. Employer & Recruiter Tip <br />USING VIDEO TO ATTRACT JOB<br />SEEKERS<br />Mark Swartz,<br /> Career Coach<br />
  2. 2. .<br />1<br />HOW VIDEO CAN<br />ENHANCE <br />YOUR BRAND<br />
  3. 3. 1. HOW VIDEO CAN ENHANCE YOUR BRAND<br />Lights. Action. Camera!<br />Does the idea of posting a video to attract candidates seem appealing? Have you always thought of yourself as a Cecile B. DeMille or Martin Scorsese just waiting for your moment behind the movie camera?<br /><ul><li> Using video to enhance your “employer brand” and catch the eye of job seekers has grown in popularity. It can show off your companies and employees in their best light, and convey a positive impression to customers and potential employees alike
  4. 4. But before you start hiring script writers, gaffers and best boys to produce your own version of a Hollywood extravaganza, consider what it takes to make this work</li></li></ul><li>.<br />2<br />HAVE SOMETHING<br />INTERESTING<br />TO SAY<br />
  5. 5. 2. HAVE SOMETHING INTERESTING TO SAY<br />Be Brief<br /><ul><li> The best examples of videos that promote employers tend to be simple, short and sweet. It isn’t necessary to make half hour productions when a few minutes or so of edited material will do the trick</li></ul> <br /><ul><li> What you must make sure of, however, is that you make those precious few minutes count. The finished video has to resonate with job seekers</li></ul>Be Relevant<br /> Here are some areas that you could cover: <br /><ul><li> Testimonials from your customers and suppliers that make you look great
  6. 6. Interviews with some of your employees who have a positive story to tell
  7. 7. A compelling message from senior management or the owner</li></ul> <br />Whatever you elect to go with, keep it from being boring<br />
  8. 8. .<br />3<br />THREE COMMON <br />TYPES OF<br />EMPLOYER VIDEOS<br />
  9. 9. 3. THREE COMMON TYPES OF EMPLOYER VIDEOS<br />Having a hard time thinking of what to shoot first? Why not begin with one or more of the following:<br />Career Insider <br />Give job seekers a peek into a "day in the life" of a specific job<br />Company Snapshot<br />Give a bit of company history, featured products and services, and let viewers get to know you<br />Company Close-Up<br />Differentiate your company with an in-depth profile. Highlight corporate culture, work environment, employee benefits, industry positioning, social responsibility initiatives, etc.<br />
  10. 10. 4<br />.<br />HOW <br />MONSTER.CA<br />CAN HELP<br />
  11. 11. 4. HOW MONSTER.CA CAN HELP<br /><ul><li> Use Monster Video Profiles to increase the visibility of your ads and reach seekers more engagingly. Videos are seamlessly integrated into your Monster Job Postings and can also be simply linked from your own website
  12. 12. Get the star treatment: Each Canadian video is custom created by StreamLogics, a prominent producer of recruiting videos. They will work closely with you, from concept to completion, to capture the true essence of your company and to highlight the most compelling benefits of working within your culture
  13. 13. You can provide your own video and use it on all your jobs or entrust the entire video production to Either way, Monster is there to guide you at every step</li></li></ul><li>more on this topic:<br />Does A Video About My Organization Attract Job Seekers?<br />more Employer/Recruiter/HR advice:<br /><br />join us on:<br />
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