Company Culture Attracts Candidates

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Company Culture Attracts Candidates

  1. 1. Employer & Recruiter Tip <br />USE<br />COMPANY<br />CULTURE <br />TO ATTRACT<br />CANDIDATES<br />Mark Swartz, <br /> Career Coach<br />
  2. 2. .<br />1<br />CANDIDATE SOURCING<br />BASED ON <br />COMPANY VALUES<br />
  3. 3. CANDIDATE SOURCING BASED ON<br /> COMPANY VALUES<br /><ul><li>Sourcing candidates based on culture involves looking for candidate pools that share your company's values and cultural norms
  4. 4. This often means finding niches outside normal recruiting channels
  5. 5. It can also mean using traditional sourcing routes such as Monster.ca’s Power Resume Search, making sure to look for keywords that reflect your company’s culture, e.g. loyal, creative, persevering, independentor team-oriented, etc.</li></li></ul><li>.<br />2<br />RECRUITMENT <br />ADVERTISING<br />BASED ON<br />COMPANY CULTURE<br />
  6. 6. 2. RECRUITMENT ADVERTISING BASED ON<br /> COMPANY CULTURE<br /><ul><li>Recruitment advertising refers to any efforts to promote your company as an employer of choice to potential candidates. This includes things such as sponsoring events attended by candidates, company Web page design, traditional recruitment advertising and on-site visits by applicants
  7. 7. You want to call attention to things your company does uniquely that reflect positive aspects of its culture. For example, Enterprise Car Rental emphasizes advancement through the fact that nearly all of Enterprise's executives started out as entry-level employees
  8. 8. Note that the goal of recruitment advertising is not simply to attract candidates based on your company's advantages, but also to give candidates a realistic cultural preview. The purpose of recruiting is to sell the job to the kinds of people who will flourish in your company</li></li></ul><li>.<br />3<br />CANDIDATE <br />SELECTION<br />BASED ON<br />COMPANY CULTURE<br />
  9. 9. 3. CANDIDATE SELECTION BASED ON<br /> COMPANY CULTURE<br /><ul><li> Culture-based selection measures can predict both retention and performance. Retention is predicted by finding candidates whose values, beliefs and preferences align with the company culture's dominant aspects. Performance is predicted by determining if candidates possess the talents and competencies needed to perform effectively in the company's work environment
  10. 10. A simple way to select candidates based on culture is to immerse them in the culture during the selection process. For example, Microsoft's interview process includes grilling candidates with challenging technical questions</li></li></ul><li>more on this topic:<br />Use Company Culture to Attract Candidates<br />more Employer/Recruiter/HR advice:<br />http://hiring.monster.ca/hr/hr-best-practices.aspx<br />join us on:<br />

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