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Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
Research A Potential Employer
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Research A Potential Employer

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Important job interview a few days away? You'll want to convince the interviewer that you’re the best of the bunch? …

Important job interview a few days away? You'll want to convince the interviewer that you’re the best of the bunch?

Show them you’re the only one who can truly solve their problems. Other applicants may have similar skills and experience. Yet you can be the person who’s uncovered this employer’s actual needs through your research.

By tying these back to your own accomplishments and credentials, you make it easy for interviewers to see just how valuable you are.

Published in: Career, Technology, Business
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Transcript

  • 1. Employee & Job-Seeker Tip
    HOW TO RESEARCH A
    POTENTIAL EMPLOYER
    Mark Swartz,
    Career Coach
  • 2. 1
    .
    WHY BOTHER
    TO RESEARCH
    A POTENTIAL EMPLOYER
  • 3. WHY BOTHER TO RESEARCH A
    POTENTIAL EMPLOYER
    • Employers are impressed when you take the time to learn about them. It shows that you are interested in working for that specific company, not just at any old place
    • 4. The information you gather will help you decide if this is the kind of company you’d actually want to work with
    • 5. It helps show employers that you’re the only one who can truly solve their problems. Other applicants may have similar skills and experience. Yet you can be the person who’s uncovered this employer’s actual needs. By tying these back to your own accomplishments and credentials, you make it easy for interviewers to see just how valuable you are.
  • 2
    .
    GETTING YOUR
    RESEARCH
    STARTED
  • 6. 2.1 WHERE TO BEGIN
    • Start by checking out Company Profiles on Monster.ca. Each Profile includes a business description, news, and job listings
    • 7. For more on what the company is saying about itself, go to each employer’s website and click its “About Us” button. Briefly learn about the company’s history, how they describe themselves, which products and services they offer, etc.
    • 8. Onto “In The News” or “News” (for larger employers this button may read “Investor Relations” or “Media Releases”). It’s where employers show off their latest updates
  • 2.2 MORE INFO FROM THE EMPLOYER ITSELF
    • If the employer has social media sites, take a few moments to visit them. Do they have a Facebook pagelike Monster.ca does? Are they tweeting away on Twitter? Posting videos on YouTube? Employers like to announce recent happenings via social media, so news may appear there faster
    • 9. Pop over to Slideshare.net and see which employers are sharing informative PowerPoint presentations. Read their annual reports to determine how they’re doing (financials are included if they’re a publicly traded company
    or a not-for-profit)
  • 10. 3
    .
    RESEARCH INFO
    THAT ISN’T PRODUCED
    BY THE EMPLOYER ITSELF
  • 11. 3. RESEARCH INFO THAT ISN’T PRODUCED
    BY THE EMPLOYER ITSELF
    If you want to get an outsider’s point of view, you’ll have to visit external (third-party) sites. Here are some useful Canadian resources to consider:
    • Financial data and related news: GlobeInvestor.com 
    and Yahoo! Finance Canada
    • Lists of the “best” and largest employers: Best Employers In Canada, The Top 1,000 Publicly Traded Companies
    • 12. News about An Employer: Google Advanced News Search, Bing.ca News Search
    • 13. Profiles of Employers (company size, key competitors, annual sales): ZoomInfo.com, Canadian Company Capabilities
  • 4
    .
    GETTING THE
    INSIDE
    SCOOP
  • 14. 4. GETTING THE INSIDE SCOOP
    • For an insider’s peek into a company, use your network of contacts. Family and friends; colleagues and former bosses; professionals like your banker, accountant, lawyer and the like. These people may have connections to those who work (or used to work) in the companies you’re applying to 
    • 15. To expand your contact circle, you could try to be the star of your own network, or get adept at online networking. For the online part, here’s how to find great contacts and add them to your professional network. And now there’s a great way to maintain a professional network on the social networking site your contacts are already using, Facebook. Introducing BeKnown by Monster.ca.
  • more on this topic:
    How To Research The Employer Before The Interview
    more career advice:
    http://career-advice.monster.ca
    join us on:

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