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Important job interview a few days away? You'll want to convince the interviewer that you’re the best of the bunch?
Show them you’re the only one who can truly solve their problems. Other applicants may have similar skills and experience. Yet you can be the person who’s uncovered this employer’s actual needs through your research.
By tying these back to your own accomplishments and credentials, you make it easy for interviewers to see just how valuable you are.