Research Report Contents
2 So, what’s different now?
3 Feeding the top of the funnel
4 Turning inquiries into qualified leads
5 Getting qualified leads to the right sales
resource with the right information
6 Identifying and nurturing qualified
7 Increasing sales effectiveness
The Springboard Effect:
5 STRATEGIES THAT WILL HELP
YOUR BUSINESS EMERGE STRONGER
AFTER A RECESSION
Authored by Andrew Gaffney, Editor & Publisher of DemandGen Report,
the Scorecard for Sales & Marketing Performance
THE POWER TO SUCCEED.