Infographics
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Infographics

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  • My topic was chosen in part from my discussions with BOB, CATHY and KRISTI. That conversation got me thinking about DATA and how we present it.So for my presentation I decided to explore INFORGRAPHICS - what they are, why they can be so effective, and do they have a place in the library world.
  • Visual representation of datapurpose to convey complex info quickly and clearly What I like Good deal of info, but clearly contained in separate areas, concise MD Anderson Cancer CenterLibrary Design Share 2012
  • Some might think this is text heavy, but I find the numbers running across the width of this graphic compelling. I want to know what they represent.Paul Smith’s College – results of library surveyPosted in Library Design Share in 2013
  • V =* COLOR in this case used to separate the data; can be used for other references - + or -, etc.* thematic defining graphic is the structure or containers for the data * reference graphic – color, icon to highlight specific dataC = statistics / factsK = insightPoint out this is from 1858 – FN. They are not a recent development!
  • CharlesMinard – 1869Napolean’s March on MoscowSo impressing b/c of SIMULTANEOUS display of complex data – SEE the disastrous march happening!Lines show direction of travel and size of army Background shows regions travelled throughGraph R to L of falling temps
  • Edward Tufte – da Vinci of data; contemporary designer who writes and lectures on visual display of dataPrinciples of graphical excellence
  • Graphical excellence … Tufte has been a tremendous source of guidance when it comes to creating EFECTIVE data visualizations
  • WHY are infographics effective? CLICKIt is the VISUAL ELEMENT that makes inforgraphics effective.Brains process images differently than text Pictures are processed as a single unitText is processed in a linear fashion
  • Graphical display of data aids our visual system’s ability to see patterns and trends
  • In order to design an effective infographic, you must consider the 3 components of communication that are important in designing an infographicTheir order of importance depends on the intent of the presentation and the audience it is meant for
  • Unbiased presentationAcademic or scientific settingsMight not be the most appealing, but it is easy to understand the information displayed
  • Commercial purposes – an advertisement for videohiveWould appeal to designers, but I will admit I did not know what they were advertising. Add forvideohive – software for creating videos – provides templates and other features
  • USA Today – editorial purpose49% would take a peekBut that 1% - willing to sell it!
  • Another component making its way into infographics is embellishment. Or to use Tufte’s term: chartjunkNigel Holmes is a contemporary graphic designer who has made a name for himself and gathered a following by using embellishment. I was compelled to follow each line to see what this is about.
  • Cross section showing vegetation coverage for Navigator magazine article
  • A study was conducted in 2010 to look at these issues
  • Conducted an experiment that …
  • Example of graphs used in the study
  • FINDINGS …
  • As librarians we deal with data and information on a daily basis. We use it to show our value to our institutions or to support our patrons. I believe infographics can be an effective tool for librarians to use when presenting data.MD Anderson Cancer CenterLibrary Design Share 2012
  • As librarians we deal with data and information on a daily basis. We use it to show our value to our institutions or to support our patrons. I believe infographics can be an effective tool for librarians to use when presenting data.

Infographics Infographics Presentation Transcript

  • Infographics by Monica Anderson Presented to Becker Library Washington University, St. Louis, MO October 9, 2013
  • Courtesy of staff at the Research Medical Library at MD Anderson Cancer Center
  • Courtesy of Meggan Frost, Paul Smith’s College
  • • Author: Florence Nightingale. Published in Notes on Matters Affecting the Health, Efficiency, and Hospital Administration of the British Army, 1858 Source:http://www.royal.gov.uk/output/Page3943.asp -Visual -Content -Knowledge
  • Author: Charles Minard, published 1869. Source: www.edwardtufte.com / http://en.wikipedia.org/wiki/File:Minard.png “best statistical graphic ever drawn” Edward Tufte
  • “… complex ideas communicated with clarity, precision, and efficiency …” “ … gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space …” Tufte, Edward. The Visual Display of Quantitative Information. 2nd ed. 2004 Principles of Graphical Excellence
  • “ … is nearly always multivariate …” “ … requires telling the truth about the data.” Tufte, Edward. The Visual Display of Quantitative Information. 2nd ed. 2004 Graphical excellence
  • Eyes of Arundhati Roy byTW Collins, taken January 11, 2007. http://www.flickr.com/creativecommons/ Vision is our most dominant sense
  • The yellow.ball is
  • Photo by Anthony Easton, 2010.
  • Photo by Sandy Schultz; 2010. Graphics enhance our visual system’s ability to see patterns and trends
  • Appeal ∙ Comprehension ∙ Retention Comprehension ∙ Retention ∙ Appeal Appeal ∙ Retention ∙ Comprehension
  • Comprehension Retention Appeal
  • Comprehension Retention Appeal Source: http://videohive.net/item/animated-infographic-promo-template/954010
  • Comprehension Retention Appeal Source: http://www.sailpoint.com/news/img/USA-Today20100913.jpg
  • Embellish or not to embellish Nigel Holmes, http://nigelholmes.com/graphic/two-mindsets-stanford-magazine/
  • Nigel Holmes, http://nigelholmes.com/graphic/us-cross-sections-navigator-magazine/ Embellishment: Power of picture for appeal and retention
  • University of Saskatchewan 2010 study Standing Guideline: reduce visual embellishments not essential to understanding the data. Is the use of elaborate imagery detrimental to understanding, as has been proposed? Does it have other benefits? Embellish or not to embellish
  • University of Saskatchewan 2010 study compared embellished charts with plain ones measured both interpretation accuracy and long-term recall
  • Created by Nigel Holmes Nigel Holmes graph vs. plain graph
  • -Accuracy in describing embellished charts no worse than for plain -Recall after a two-to-three-week gap was significantly better Cautious to recommend embellishment, but results question some of the premises of the minimalist approach to chart design Bateman, S., Mandryk, R.L., Gutwin, C., Genest, A.M., McDine, D., Brooks, C. 2010. Useful Junk? The Effects of Visual Embellishment on Comprehension and Memorability of Charts. In ACM Conference on Human Factors in Computing Systems (CHI 2010), Atlanta, GA, USA. 2573-2582. Best paper award. DOI=10.1145/1753326.1753716.
  • Charles Minard, 1869 Embellish or not? Verdict is still out
  • Courtesy of staff at the Research Medical Library at MD Anderson Cancer Center Infographics can be a very compelling method for presenting complex data.
  • Thank you.
  • Bibliography Publications: Smiciklas, M. (2012). The power of infographics: Using pictures to communicate and connect with your audience. Indianapolis, Ind: Que Pub. Tufte, E. R. (2001). The visual display of quantitative information. Cheshire, Conn: Graphics Press. Tufte, E. R. (1997). Visual explanations: Images and quantities, evidence and narrative. Cheshire, Conn: Graphics Press. Bateman, S., Mandryk, R.L., Gutwin, C., Genest, A.M., McDine, D., Brooks, C. 2010. Useful Junk? The Effects of Visual Embellishment on Comprehension and Memorability of Charts. In ACM Conference on Human Factors in Computing Systems (CHI 2010), Atlanta, GA, USA. 2573-2582. Best paper award. DOI=10.1145/1753326.1753716. Websites: http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a- powerful-visual/ http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing- infographics/ http://en.wikipedia.org/wiki/Infographic#Data_visualization http://librariandesignshare.org/2012/12/12/infographic-how-our-library- helps-faculty-publish/
  • Further Reading Publications: Holmes, N. (1984). Designer's guide to creating charts & diagrams. New York: Watson-Guptill Publications. Holmes, N., & DeNeve, R. (1985). Designing pictorial symbols. New York: Watson-Guptill Publications. Holmes, N. (1991). Pictorial maps. New York: Watson-Guptill Publications. Holmes, N. (1984). Designer's guide to creating charts & diagrams. New York: Watson-Guptill Publications. Holmes, N. (2005). Wordless diagrams. New York: Bloomsbury. Tufte, E. R. (2003). The cognitive style of PowerPoint. Cheshire, Conn: Graphics Press. Tufte, E. R. (2006). Beautiful evidence. Cheshire, Conn: Graphics Press.
  • Further Reading Websites: http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing- infographics/ http://www.mastermindblogger.com/2012/17-resources-to-help-you-create- killer-infographics/ http://djdesignerlab.com/2012/05/02/25-awesome-infographic-designs/ http://www.behance.net/gallery/-Resume-Self-Promotion/3650343 http://www.edwardtufte.com/tufte/index http://infographiclabs.com/infographic/what-is-an-infographic/ http://www.apma.org/files/images/kyso12_infographic_800.jpg http://eagereyes.org/criticism/chart-junk-considered-useful-after-all http://ibreakfast.blogspot.com/2012_10_01_archive.html http://www.carlislerainey.com/2011/09/24/chart-junk-and-clear- comparisons-of-data/ http://idratherbewriting.com/2010/11/01/what-is-chartjunk-visual- imagination-2/