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Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
Milestone Anniversary Strategic Planning   Case Conference 12 14 09
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Milestone Anniversary Strategic Planning Case Conference 12 14 09

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Milestones are exciting. "We must mark this occasion!" usually gets unanimous support. But consensus falls apart with "What should we do?" and "Who will manage it?" This …

Milestones are exciting. "We must mark this occasion!" usually gets unanimous support. But consensus falls apart with "What should we do?" and "Who will manage it?" This session presents a disciplined approach to such occasions to leave a legacy of success, not just a fun party. We will discuss: missions & goals; committees & internal politics; stakeholders & target audiences; resources; developing timelines; budget creation; media recognition; fundraising; anniversary “products”; event tips, and more.

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  • 1. C.A.S.E. V Conference December 14, 2009 Milestone Anniversaries Monica Metzler Conlon Public Strategies
  • 2. C.A.S.E. V Conference December 14, 2009 Milestone Anniversaries Presidential Inaugurations Public Launch of Major Campaign School/Building Opening or Dedication Campus Visit by High Level Official NOT event planning. STRATEGIC PLANNING for specific occasion.
  • 3. C.A.S.E. V Conference December 14, 2009 What are our goals? Who are we trying to reach? What is the message? Means to reach audience/convey message? Any action we want them to take? How will we measure success? Note: budget is NOT a primary question.
  • 4. C.A.S.E. V Conference December 14, 2009 Milestone ASSUMPTIONS
  • 5. C.A.S.E. V Conference December 14, 2009 Media Budgets Relations Calendar conflicts Event timelines Context for event Institutional Brand Public Officials Audience Goals & Message Identification Advisory committees Publications (current & new) Volunteer management Outsourcing Interdepartmental Communications Problem Promotional assessment items
  • 6. C.A.S.E. V Conference December 14, 2009 Identify Broad, Institutional Goals
  • 7. C.A.S.E. V Conference December 14, 2009 Develop ANNIVERSARY Goals
  • 8. C.A.S.E. V Conference December 14, 2009 Align message with targeted constituencies
  • 9. C.A.S.E. V Conference December 14, 2009 But you haven’t discu$$ed BUDGET yet!!
  • 10. C.A.S.E. V Conference December 14, 2009 Tactics: Events – big and small Print publications Web sites Video Academic programs Advertising Products WHY???
  • 11. C.A.S.E. V Conference December 14, 2009 BUDGET
  • 12. C.A.S.E. V Conference December 14, 2009 You only get two! High Quality Done Quickly Low Cost
  • 13. C.A.S.E. V Conference December 14, 2009 Timelines
  • 14. C.A.S.E. V Conference December 14, 2009 Tactics: Considerations and Examples Broader Context Multi-Use “Big” products – books, videos, events “Little” products – stickers, buttons, candies Optimism and Pessimism
  • 15. C.A.S.E. V Conference December 14, 2009 Thank You. Your questions, comments, challenges, issues . . . ??? Monica Metzler metzler@conlonps.com 312-676-7015

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