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4 Alarming ways
that neglecting your
eyes can impact
your health, wealth
& happiness
Solutions to help your career and you...
MasterEyeAssociates.com
Experienced Eye Care You Can Trust & Guaranteed Accuracy 7 days a week.™
Why Did Master Eye Commission A Market Research Study?
Master Eye Associates is
committed to providing
superior value and ...
Areas covered in this research study
•

A brief look at vision
worldwide & in the U.S.

•

How neglecting your eyes can
be...
Vision in your world

5
Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
America agrees: Our vision is priceless
• Americans report that of

all disabilities, the loss of
eyesight would have the
...
It has been said that
“Vision is God’s most precious gift to mankind”
• 80% of the information

received from our brain
is...
Imagine your life with vision loss

• How would you drive?

• How would it make you feel to not be

able to clearly see yo...
Eye diseases are showing a staggering
increase in the U.S.
• In the past 12 years Diabetic

• 25% of adults ages 70+ have
...
Poor vision has drastically increased in the U.S.
Percentage of U.S. with Myopia by
Year: 1970 & 2010

• From 1970 to 2010...
What is causing the increase
of eye diseases and other vision problems ?
 Aging
 Heavy computer use
 Genetics
 Extensi...
Smart phone use is causing a
shocking increase in blurred vision!
According to a recent broadcast on Fox News
there has be...
Every blind person in the world thought
it would never happen to them
• Worldwide approximately 180

million people are bl...
4 Life changing
reasons your
vision requires
your immediate
attention

14

Copyright 2013 Optometric Associates of Texas P...
Divider slides are optional.
Use the same photo on all of
your pain or challenge
dividers slides. It should
show concern, ...
Your physical appearance may be the determining
factor of your new job or promotion
Your Career
• When hiring managers wer...
The Ugly Truth: The more physically attractive you
are, the higher your income & new job potential
Your Income

• An attra...
“It’s better to be average and
good-looking than brilliant and unattractive.”
This is the new reality of the job market,” ...
Your eyes are the primary feature
that defines attractiveness
4 Independent Studies Revealed:
• The eyes are the first thi...
Because your eyes
dominate your physical
attractiveness you should
evaluate and focus on your
vision correction options….....
Poor vision leads
to poor
performance
Blurred vision leads to
poor performance on the job
• Work rate slows
(e.g. one needs to perform checks more often
to ensu...
Blurred vision leads to poor performance
in school and in sports
• 80% of learning in the classroom is

vision related
Stu...
Blurred vision
leads to
depression &
anxiety
Vision loss is linked to high levels of
depression and anxiety
Poor eye sight contributes to impaired mental stability

• ...
Depression is more common in those with vision
loss compared to those with no vision loss
In a study of 10,500 participant...
Irreversible vision loss
creates devastating
circumstances
3 of the 4 leading causes of blindness have NO symptoms
in the early stages
All cause permanent irreversible vision loss

...
Neglecting your eyes’ health could lead to a
terrifying and irreversible outcome
These diseases are virtually undetectable...
Diagnosed diabetes increased 176%
from 1980-2011
• Diagnosed diabetes increased

from 2.5%- 6.9% of the
population in the ...
Diabetic Retinopathy is the
#1 complication of Diabetes
Prevalence of Diabetic
Complications

• Diabetic Retinopathy

occu...
Macular degeneration (AMD) is expected to
increase by 33% in the next seven years!
the leading cause of blindness
in adult...
The horrible devastation
caused by poor vision
• Ms. Rose XXXXX , a

beautiful, active, pleasant
and independent 80 year
o...
Do you believe your eyes are absolutely
essential to your success & happiness?
What are some solutions to these problems?
...
Solution #1:

Choose the most attractive vision correction option
Understand and be aware of
the treatment options:
• Eyeg...
Some studies conclude that people look
more attractive without eyeglasses
• People who wear

eyeglasses are found less
phy...
Contacts dramatically improve quality of life
for children and teens
Two major studies prove that
contacts improve self-es...
If you choose life without eyeglasses….
Choose contacts or LASIK
Know that there are contact lens
options for virtually ev...
If you prefer eyeglasses…….
• Be in style! Have multiple pairs - they

are your finest wardrobe accessory.
• Coordinate wi...
Lenses are just as important as
your frames for a great look!
• Choose anti-reflective lenses

for the best appearance and...
Get the most accurate optical Rx
to be assured of maximum performance

Solution #2

• Your optical prescription

should be...
To get the best performance
with eyeglasses:
Choose high definition digital lenses
• Especially if you are using progressi...
To get the best performance if you
choose contact lenses:
1. Seek an eye care professional

that prescribes all major
bran...
Choose an eye doctor that prescribes but Does
NOT sell eyeglasses and contact lenses!
•

As you know doctors don’t sell
pr...
Eye doctors that sell products are likely to prescribe what
is best for them, not what is best for the patient!
• To be as...
Solution #3:

Get thorough eye care every year
to detect problems early
• The American Optometric

Association recommends
...
Get a refraction eye exam and new optical
prescription at least every year
• Your eyes change subtly and

regularly
• To m...
Solution #4:

Choose an eye doctor with ultimate technology
• Harvard University found that

misdiagnosis accounted for 14...
Why instrument technology plays a major
role in your eye health
Many Doctors DO NOT HAVE the state of the art instruments ...
The best instrument technology enables the earliest
and most accurate detection of eye diseases
• The instrument to diagno...
Some corneal diseases and contact lens
problems can be diagnosed earlier
• Using a highly specialized

microscope with 400...
Choose an eye doctor
with highest ethical standards
• Remember, choose an eye care

professional that provides only
medica...
We asked a group of people to think about some things they’ve
intended to do and know they need to do but haven’t got
arou...
How do you find the right eye doctor
to solve these problems?
Look for a professional that you can trust that offers these...
More features you should demand
from your eye doctor
• High level technology to get through

your exam efficiently and acc...
Choose an eye doctor with highest ethical
standards to get the best outcome for you
• Comprehensive educational

website
•...
A real life study on how this works
Case Study
• Janet is a young professional climbing upward in

her career. She prefers...
Real life benefits you can see and feel
• After a month of lens awareness she wanted to try

different lenses and went for...
And now a word
from our sponsor

59
Mission Statement
Master Eye Associates’ mission is to improve the lives of our patients
by maximizing their vision and pr...
Benefits We Bring to You
• Most accurate diagnosis using the finest
high tech instruments. Our focus is on
prevention and ...
We Save You Time & Money
• We save you money! By allowing you to shop
for contacts and eyewear to find the best prices
• W...
More benefits to you from
Master Eye Associates
• We take the financial risk (not you)
that your eyewear and contact lens
...
Master Eye Associates services
• General eye care & Diabetic eye exams
• Eyeglass prescriptions – accurate
evaluations gua...
Our strategic alliances add even
more value for our patients
Master Eye Associates work with the following companies/produ...
Testimonials
Ask Cynthia and Sarah if we really need
testimonials. We already have 65 slides
without testimonials-too many...
Our invitation to you
You want hassle free appointment scheduling and availability
when YOU want it with the added conveni...
Our Offer to You for LASIK
LASIK
Laser Vision Correction
• Free Consultation
• $800 Certificate toward bilateral LASIK
• L...
Our Offer to You for Contact Lenses
Contact Lenses
• Our Exclusive Comfort Fit Guarantee
• $20 Certificate toward contact ...
Our Offer to You for an Eye Exam
Pay for one special wellness test and get the
second one free – Save $39.*
• Computerized...
Dr. J. R. Lacey, O.D.
Chief Executive Officer
Master Eye Associates

“Our company philosophy is
in our mission statement:
...
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Core story10 12-13

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  • 14 million worldwide or in the US?
  • Probably too much red. Plus use white copy on red background (you probably haven’t finished your formatting.
  • ealth
  • Too much red
  • Do this solution first?
  • Compare glasseswith cost per day or cell phone use
  • Use- “You want” and/or “you need”
  • Transcript of "Core story10 12-13"

    1. 1. 4 Alarming ways that neglecting your eyes can impact your health, wealth & happiness Solutions to help your career and your income and protect one of your most valuable assets.
    2. 2. MasterEyeAssociates.com Experienced Eye Care You Can Trust & Guaranteed Accuracy 7 days a week.™
    3. 3. Why Did Master Eye Commission A Market Research Study? Master Eye Associates is committed to providing superior value and knowledge to our patients and community. We commissioned an independent research study to investigate the link between health, wealth and happiness so that we can all lead richer, happier and more productive lives. We are pleased to bring this research study to you! 3
    4. 4. Areas covered in this research study • A brief look at vision worldwide & in the U.S. • How neglecting your eyes can be dangerous to your quality of life, career and income • Strategies to improve your life with vision correction options Our vision is crucial to our well being and overall quality of life 4 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    5. 5. Vision in your world 5 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    6. 6. America agrees: Our vision is priceless • Americans report that of all disabilities, the loss of eyesight would have the greatest negative impact on their life. Vision loss ranked above: Loss of money Loss of speech Loss of hearing Loss of an appendage (arm or leg) 6 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    7. 7. It has been said that “Vision is God’s most precious gift to mankind” • 80% of the information received from our brain is processed from what our eyes see* Without clear vision, we are missing 80% of our life and our daily surroundings. Operating at only 20%! *Encyclopedia of Health Services Research, Vol 2, Ross Mulner editor, Sage Publications 2009 7 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    8. 8. Imagine your life with vision loss • How would you drive? • How would it make you feel to not be able to clearly see your loved ones? phone, computer or watch television? • Would you be able to keep your current job? • How would you use your cell Can you think of anything worse? 8 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    9. 9. Eye diseases are showing a staggering increase in the U.S. • In the past 12 years Diabetic • 25% of adults ages 70+ have AMD (Macular Degeneration). AMD is expected to increase 70% in a decade • Glaucoma has increased 22% 8 Prevalence # in Millions Retinopathy has risen an alarming 89% Prevalence Of Eye Diseases In The U.S. 6 4 2 0 AMD Present in 2013 Glaucoma Diabetic Retinopathy 2020 Projections in just the last 10 years 9 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    10. 10. Poor vision has drastically increased in the U.S. Percentage of U.S. with Myopia by Year: 1970 & 2010 • From 1970 to 2010 there was a 64% increase in myopia (nearsightedness) 45% 40% 35% 30% 25% • In 1970 over 25% of the U.S. population suffered from Myopia. In 2010 that number increased to 41% 20% 15% 10% 5% 0% 1970 2010 Approximately 150 million Americans (half the population) now use corrective eyewear Source: AllAboutVision.Com & National Eye Institute 10 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    11. 11. What is causing the increase of eye diseases and other vision problems ?  Aging  Heavy computer use  Genetics  Extensive smart phone use  Poor diet/nutrition  Smoking  Increase in diabetes  Excessive UV exposure 11 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    12. 12. Smart phone use is causing a shocking increase in blurred vision! According to a recent broadcast on Fox News there has been a 35% increase in nearsightedness (myopia) in young adults since the invention of the smart phone Click The Link Below To View The Broadcasting http://video.foxnews.com/v/2616716151001/studysmartphones-linked-to-increase-in-near-sightedness/ 12 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    13. 13. Every blind person in the world thought it would never happen to them • Worldwide approximately 180 million people are blind or visually disabled • Somewhere in the world an adult goes blind EVERY 5 seconds! Example of vision with advanced Glaucoma Source: Eye Care America: Academy of Ophthalmology 13 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    14. 14. 4 Life changing reasons your vision requires your immediate attention 14 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    15. 15. Divider slides are optional. Use the same photo on all of your pain or challenge dividers slides. It should show concern, pain or downward movement. Your eyes and your career are dependent on each other 15
    16. 16. Your physical appearance may be the determining factor of your new job or promotion Your Career • When hiring managers were asked to rank employee attributes in order of importance, managers placed looks above education. Appearance was the third most important character trait 1. 2. 3. 4. Experience Confidence Looks (Attractiveness) Where the candidate received education • 50% of the hiring managers advised spending as much time and money on “making sure they look attractive” as on perfecting a resumé. • An attractive person has a 17% higher probability of receiving a callback in comparison to an unattractive person. 16 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    17. 17. The Ugly Truth: The more physically attractive you are, the higher your income & new job potential Your Income • An attractive person will receive $230,000 more income in a lifetime than an un attractive person. • There is an 8% salary increase with each standard deviation increase in facial symmetry. 17 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    18. 18. “It’s better to be average and good-looking than brilliant and unattractive.” This is the new reality of the job market,” says one New York job recruiter, who asked to have her name withheld due for personal privacy. The Question Is: What makes us physically attractive? 18 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    19. 19. Your eyes are the primary feature that defines attractiveness 4 Independent Studies Revealed: • The eyes are the first thing we notice, and the facial feature we spend the most time looking at when meeting an unfamiliar person.* • Facial features are the most important characteristics in attractiveness and eyes are the most prominent feature of the face • The features that command the most attention, in order of importance, are: 1. 2. 3. 4. 5. Eyes Brows Cheeks Lips Nose *Janik, Wellens, Goldberg, & Dell’Osso, 1978 According to Dr. Steven Hoefflin, MD: 90% of our focus is on the small region of our brows, eyes & lips 19 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    20. 20. Because your eyes dominate your physical attractiveness you should evaluate and focus on your vision correction options….. to achieve your maximum attractiveness and help optimize your career and income. 20 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    21. 21. Poor vision leads to poor performance
    22. 22. Blurred vision leads to poor performance on the job • Work rate slows (e.g. one needs to perform checks more often to ensure that a letter or figure was correctly recognized) • Errors increase (e.g. numerals and symbols are confused • As a result, tiredness and exhaustion happen quickly • Eyes begin to feel tired and dry Source: http://blinzle.com/en/kb/things_to_know/how_concentration_vision_and_performance_relate.html 22 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    23. 23. Blurred vision leads to poor performance in school and in sports • 80% of learning in the classroom is vision related Studies have shown that about 25% of high school students will fail a simple vision screening in at least one eye resulting in a lower performance for learning and comprehension • Sports performance is greatly reduced with poor vision Blurred vision decreases your depth perception and eye hand coordination, which decreases your ability to catch, hit, throw, etc. accurately 23 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    24. 24. Blurred vision leads to depression & anxiety
    25. 25. Vision loss is linked to high levels of depression and anxiety Poor eye sight contributes to impaired mental stability • In a major study of over 10,000 participants the prevalence of depression was drastically higher in those with vision loss compared to those without • The prevalence of depression among 20 to 39 year olds was 276% percent higher for those with vision loss compared to those with no visual problems • In ages 60+ the prevalence of depression was 320% higher Source: Association Between Depression and Functional Vision Loss …JAMA Ophthalmol. 2013;131(5):573-581. JAMA Ophthalmol. 25 2013;131(5):573-581. JAMA Ophthalmol. 2013;131(5):573-581.JAMA Ophthalmology 2013; 131 (5) :573-581. Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    26. 26. Depression is more common in those with vision loss compared to those with no vision loss In a study of 10,500 participants: Adults with vision loss were 90% more likely to be depressed than those with less than perfect vision The study revealed the following results: Age NO vision loss Vision loss 20-39 years 4.7% 13% 40-59 years 6% 11.5% 60+ years 3% 9.6% Source: Association Between Depression & Functional Vision Loss…JAMA Ophthalmology 2013 26 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    27. 27. Irreversible vision loss creates devastating circumstances
    28. 28. 3 of the 4 leading causes of blindness have NO symptoms in the early stages All cause permanent irreversible vision loss Glaucoma Macular Degeneration (AMD) Diabetic Retinopathy • Almost 3 million Americans ages 40+ are affected by this eye disease. Many more don’t even know they have it! • Research proves that AMD leads to an overall cognitive decline in senior citizens resulting in more falls, severe depression and an earlier death. • Diabetic Retinopathy occurs in about 95% of patients with type 1 diabetes mellitus (DM). • In the past 12 years, it has risen an alarming 89%. 28 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    29. 29. Neglecting your eyes’ health could lead to a terrifying and irreversible outcome These diseases are virtually undetectable & can only be detected and treated with proper technology at your eye doctor’s office • More than 50% of people with Glaucoma are not aware they have it! • In the early stages there are no symptoms of the disease. Hence Glaucoma’s name, “the sneak thief of sight.” Over time it can lead to permanent blindness. • With early diagnosis, proper technology, and professional treatment, 90% of those with advanced glaucoma can be saved from blindness. Be aware that not all eye doctors have this technology available. 29 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    30. 30. Diagnosed diabetes increased 176% from 1980-2011 • Diagnosed diabetes increased from 2.5%- 6.9% of the population in the last 30 years PERCENTAGE OF U.S. POPULATION WITH DIABETES 6.90% *During this period, the increased prevalence of diagnosed cases was not due to changes in the population age structure Prevalence of diabetes cases by age (2005-2008) Age % of U.S. population with diabetes 20-44 3.7% 45-64 13.7% 65+ 26.9% 2.50% Sources: U.S. Dept of Health & Human Services, CDC Diabetes Fact Sheet 2011 Centers for Disease Control & Prevention, National Center for Health Statistics 1980 2011 % of U.S. Population 30 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    31. 31. Diabetic Retinopathy is the #1 complication of Diabetes Prevalence of Diabetic Complications • Diabetic Retinopathy occurs in about 60% of type 2 DM patients 50% 40% 30% • Any patient with Diabetes 20% absolutely MUST have a comprehensive eye exam every year! 10% 0% Diabetic Retinopathy Neuropathy Nephropathy Cardiovascular Disease Diabetic Retinopathy Nephropathy Source: Medscape Education Neuropathy Cardiovascular Disease 31 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    32. 32. Macular degeneration (AMD) is expected to increase by 33% in the next seven years! the leading cause of blindness in adults ages 55+. * • Currently more than 2 million patients are affected by AMD in 2013. That number is expected to exceed 3 million by 2020 • AMD is up substantially in the U.S. with a 25% increase over the last 5 years Source: National Eye Institute % of prevalence in the U.S. • Macular degeneration (AMD) is PREVALENCE OF INTERMEDIATE & ADVANCED AMD IN THE U.S. 35% 14.90% 3% 40-49 4.80% 50-59 7% 60-69 70-79 80+ Age Group (Year) 32 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    33. 33. The horrible devastation caused by poor vision • Ms. Rose XXXXX , a beautiful, active, pleasant and independent 80 year old lady recently told her eye doctor, “My macular degeneration is getting worse. I wish it would have been diagnosed earlier. I hope I die before it gets much worse.” Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates 33
    34. 34. Do you believe your eyes are absolutely essential to your success & happiness? What are some solutions to these problems? 34 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    35. 35. Solution #1: Choose the most attractive vision correction option Understand and be aware of the treatment options: • Eyeglasses • Contact lenses • LASIK (or PRK) 35 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    36. 36. Some studies conclude that people look more attractive without eyeglasses • People who wear eyeglasses are found less physically attractive. Hasart , J. K. Hutchinson , K. L. (1993). The effects of eyeglasses on perceptions of interpersonal-attraction. Journal of Social Behavior and Personality • Swapping glasses for contact lenses significantly increased attractiveness to the opposite sex. http://abcnews.go.com/Video/playerIndex?id=6995868 36 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    37. 37. Contacts dramatically improve quality of life for children and teens Two major studies prove that contacts improve self-esteem in children and teens Contact lenses also improved • self perception of physical appearance • social acceptance • athletic competence • academic performance Correction of Myopia Evaluation Trial (COMET) performed by Stony Brook University School of Medicine (New York) The Adolescent and Child Health Initiative to Encourage Vision Empowerment (ACHIEVE) study Build confidence in your child with contacts! 37 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    38. 38. If you choose life without eyeglasses…. Choose contacts or LASIK Know that there are contact lens options for virtually everyone: • Dry eye patients • Astigmatism • Bifocals • Extended overnight wear 38 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    39. 39. If you prefer eyeglasses……. • Be in style! Have multiple pairs - they are your finest wardrobe accessory. • Coordinate with your various outfits, buy different colors and different types for all occasions (business, sports, leisure). • You don’t wear the same shoes every day. Don’t wear the same glasses every day. 39 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    40. 40. Lenses are just as important as your frames for a great look! • Choose anti-reflective lenses for the best appearance and Trivex lenses for a lighter and thinner look and excellent optics • Get advice from a knowledgeable eyewear stylist at a reputable optical store for the best frame shape for your face Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates 40
    41. 41. Get the most accurate optical Rx to be assured of maximum performance Solution #2 • Your optical prescription should be determined by a doctor, not a technician. • Find a doctor that guarantees Rx accuracy. 41 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    42. 42. To get the best performance with eyeglasses: Choose high definition digital lenses • Especially if you are using progressive power lenses (such as MyFocal HD brand) Choose Trivex lenses to get: • • • • • Sharpest clarity Built in Ultra Violet protection Shatter and impact-resistant Scratch-resistant coating Lightest weight and maximum wearing comfort • Enhanced peripheral vision (good for driving) Choose anti-reflective lenses • • • • • For less glare and better vision To look cosmetically more attractive to others To Reduce eye strain To Improve night vision Brands such as Clear Shield® and Crizal® 42 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    43. 43. To get the best performance if you choose contact lenses: 1. Seek an eye care professional that prescribes all major brands of contacts 2. Be sure the exam and contact lens analysis is performed by the doctor, not a technician 3. Choose an eye doctor with a contact lens guarantee 43 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    44. 44. Choose an eye doctor that prescribes but Does NOT sell eyeglasses and contact lenses! • As you know doctors don’t sell products; except eye doctors who sell contacts and eyeglasses • Most eye doctors derive up to 70% of their income from the sale of contacts and eyeglasses.* • Eye doctors that sell contacts and glasses benefit financially more from some products than from others so they are greatly influenced in what brands and products they prescribe *Source: Management and Business Academy For Eye Care Professionals Doctors that sell contact lenses & glasses 44 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    45. 45. Eye doctors that sell products are likely to prescribe what is best for them, not what is best for the patient! • To be assured of the best contacts and eyeglass lenses for you, choose a doctor that only prescribes and manages contacts but does not actually sell the lenses in their office. Choose an eye doctor with the highest ethical standards. • To get the best performance you must be in the optical product best for you-not what is most profitable for the Dr. 45 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    46. 46. Solution #3: Get thorough eye care every year to detect problems early • The American Optometric Association recommends annual eye exams • Do not settle for a typical “vision insurance exam”. • Insist on a comprehensive dilated retinal exam • Or a scanning laser ophthalmoscopy if you dislike the dilation 46 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    47. 47. Get a refraction eye exam and new optical prescription at least every year • Your eyes change subtly and regularly • To maintain maximum clarity and vision performance you should get an updated optical prescription every year 47 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    48. 48. Solution #4: Choose an eye doctor with ultimate technology • Harvard University found that misdiagnosis accounted for 14% of all adverse events and that 75% of these errors involved negligence • One report found that 28% of 583 diagnostic mistakes were life threatening or had resulted in death or permanent disability 48 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    49. 49. Why instrument technology plays a major role in your eye health Many Doctors DO NOT HAVE the state of the art instruments needed to diagnose eye diseases at their earliest stages • It is simple - you get the most accurate diagnosis and treatment at the earliest possible time when the Dr. uses the best technology • Find an eye doctor group that is established and has the financial resources to invest in the best technology • Eye care instruments advance at a rapid rate and many doctors are not able to afford stateof-the-art technology 49 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    50. 50. The best instrument technology enables the earliest and most accurate detection of eye diseases • The instrument to diagnose one of the biggest risk factors for macular degeneration is very rare among eye doctors. The instrument evaluates the macular pigment optical density • That test is the best way to evaluate a serious risk for AMD that can be improved with treatment 50 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    51. 51. Some corneal diseases and contact lens problems can be diagnosed earlier • Using a highly specialized microscope with 400x magnification allows cells of the cornea to be studied • This instrument is very rare among eye doctors 51 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    52. 52. Choose an eye doctor with highest ethical standards • Remember, choose an eye care professional that provides only medical eye care services • Do NOT choose an eye doctor that also sells eyeglasses and contacts within their office Eye doctors that sell products are greatly influenced by what they sell because they derive most of their profit from these items! 52 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    53. 53. We asked a group of people to think about some things they’ve intended to do and know they need to do but haven’t got around to it. Then we asked: What are the reasons for “putting these things off?” The almost unanimous conclusion was: 1.Lack of money 2.Lack of time 53 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    54. 54. How do you find the right eye doctor to solve these problems? Look for a professional that you can trust that offers these features/benefits: • Extended hours • Same day appointments • Walk-ins Welcome • Multiple convenient locations • Providers on your insurance panel • Experienced/trained staff Same Day Appointments Walk-ins Welcome 7 Days a Week 54 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    55. 55. More features you should demand from your eye doctor • High level technology to get through your exam efficiently and accurately. • Contact lens comfort guarantee • Eyeglass prescription accuracy guarantee 55 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    56. 56. Choose an eye doctor with highest ethical standards to get the best outcome for you • Comprehensive educational website • Actual online scheduling, not just requesting an appointment • Provide medical eye care services only – Do not sell glasses or contacts within their office or own an optical they refer to Online appointment scheduling at your convenience. 56 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    57. 57. A real life study on how this works Case Study • Janet is a young professional climbing upward in her career. She prefers contact lenses for her active lifestyle and because they make her look her best. She lost her boxes of contacts returning home from a business trip so needed to get care immediately. Since she works M-F and Sat mornings she had to take off work and lose pay to get her care since the doctor she found on her insurance wasn’t open weekends. She wasn’t able to get an appointment for several days and actually felt so self-conscious with her old glasses that she gave up her weekend plans rather than be embarrassed. • The eye doctor she visited prescribed a new brand for her but the contacts were not very comfortable late in the day or after a lot of reading. She purchased the boxes of lenses directly from the eye doctor because she felt a level of intimidation even though she felt they were overpriced. Continued on next slide 57 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    58. 58. Real life benefits you can see and feel • After a month of lens awareness she wanted to try different lenses and went for a second opinion to a doctor by referral from a friend. She was happy to find out she could get an appointment the same day she called, which was a Friday; or she could come in on Saturday or Sunday! No missed time off and immediate assistance. • Since this eye doctor doesn’t sell contacts they only prescribe what is best for the patient. Nothing else matters – just the patient’s welfare. The doctor prescribed a new brand of lens that was the most comfortable the patient had ever experienced. In fact, she could not feel any lens in her eyes at all! The eye doctor gave her the contact lens prescription and even told her where to shop to get the lowest price! Very happy lady! • Wow! The highest ethical standards and the most convenient service also resulted in the most comfortable lens ever at the lowest price possible with an exclusive comfort fit guarantee that assured her of the best possible outcome! Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates 58
    59. 59. And now a word from our sponsor 59
    60. 60. Mission Statement Master Eye Associates’ mission is to improve the lives of our patients by maximizing their vision and preventing vision loss/blindness. We understand that it is an enormous privilege to care for our patients and one we take very seriously. We will achieve this mission using leading edge technology and thorough exams, a relentless commitment to continuing education and by “treating every patient as the most important person in the world”. We will not sell glasses or contact lenses to the patients that trust us for their eye care because it is a conflict of interest and violates our excellent value proposition and high ethical standards. However, we will provide them the absolute best eye care and service the world has to offer so that they will tell their friends and help our business grow. 60
    61. 61. Benefits We Bring to You • Most accurate diagnosis using the finest high tech instruments. Our focus is on prevention and early detection of diseases • We save you time with our simple scheduling and extended hours Dr. Shannon Kerns, O.D. • Appointments when you want them- seven days a week, even same day appointments or walk-ins welcome • Easy appointment scheduling –by phone or online Dr. Mark Dworsky, O.D. 61
    62. 62. We Save You Time & Money • We save you money! By allowing you to shop for contacts and eyewear to find the best prices • We save you more money by being providers on your insurance panel • We make you comfortable and remove the feeling of intimidation that you have to buy glasses or contacts from us. We even help you find the best source for selection and value Dr. Tony Vu, O.D. • Ultimate TRUST. You are assured of correct, accurate and best prescription products - that what you are prescribed by your doctor is what is in your best interest, not ours Dr. Emily Jordan, O.D.
    63. 63. More benefits to you from Master Eye Associates • We take the financial risk (not you) that your eyewear and contact lens prescriptions will be accurate and comfortable with our Contact Lens Comfort Fit Guarantee and Precision Vision prescription guarantee. • You receive the ultimate respect and professional treatment from everyone in our company. A culture that is dedicated to the philosophy to “Treat every patient as the most important person in the world™” Dr. R. H. Maybury, O.D. Dr. Mita Vala, O.D. Dr. Matt Lubeck, O.D.
    64. 64. Master Eye Associates services • General eye care & Diabetic eye exams • Eyeglass prescriptions – accurate evaluations guaranteed. • Contact lens prescriptions and total care – advanced treatment options for all conditions and accuracy guaranteed. • LASIK & cataract surgery management. Custom LASIK & Bifocal IOL’s • Diagnosis & treatment of eye diseases for all ages Tests Provided at Master Eye Associates Epidemic Keratoconjunctivitis
    65. 65. Our strategic alliances add even more value for our patients Master Eye Associates work with the following companies/products: Cooper Vision – contact lens products Alcon – ophthalmic medicine and contacts Ciba Vision – contact lens products Johnson & Johnson – contact lens products Acuvue – contact lens products Bausch & Lomb – ophthalmic medicine and contacts Mann Eye Institute – LASIK and cataract surgical center Visionworks – optical store and lab located next to our offices Topcon – ophthalmic instruments and diagnostic equipment Zeiss Humphrey - ophthalmic instruments and diagnostic equipment Optos –ophthalmic instruments and diagnostic equipment
    66. 66. Testimonials Ask Cynthia and Sarah if we really need testimonials. We already have 65 slides without testimonials-too many! 66
    67. 67. Our invitation to you You want hassle free appointment scheduling and availability when YOU want it with the added convenience of a location near you. You need and deserve an eye doctor that only cares about your best interests when they prescribe eyeglasses or contacts. You need to do business with an eye care company that has been in business over 20 years, is very financially stable and shows they care about you by investing in the best high tech instruments.
    68. 68. Our Offer to You for LASIK LASIK Laser Vision Correction • Free Consultation • $800 Certificate toward bilateral LASIK • LASIK Consumer Awareness Guide – e manual 68
    69. 69. Our Offer to You for Contact Lenses Contact Lenses • Our Exclusive Comfort Fit Guarantee • $20 Certificate toward contact lens eye exam – spherical and torics or a • $40 Certificate toward contact lens eye exam for multifocals • $12 of extra contact lens solutions and cases for free • Purchase contacts where you save the most! • Purchase contacts at the lowest price you can find! You’ll not only look better - You’ll see better!
    70. 70. Our Offer to You for an Eye Exam Pay for one special wellness test and get the second one free – Save $39.* • Computerized Visual Field Test detects reduced vision or small blind spots in your central or peripheral vision. Important for early detection of retinal disease, glaucoma and neurological problems. This test should be performed if you have any of the following risk factors: Hispanic, African- American, over age 40, family history of glaucoma, diabetes, and/or hypertension. • Digital Retinal Photography A digital high definition photo of your retina (tissue of the back of the eye) performed without dilation provides our doctors with an in-depth view of the retina and the ability to share the image with you during your exam. The procedure allows us to detect problems and diseases such as macular degeneration, glaucoma, retinal holes/detachments, hypertension, and diabetic retinopathy. • We strongly recommend that ALL patients have these tests every year. * Not valid if tests are covered by insurance. 70 Copyright 2013 Optometric Associates of Texas PA - Master Eye Associates
    71. 71. Dr. J. R. Lacey, O.D. Chief Executive Officer Master Eye Associates “Our company philosophy is in our mission statement: Treat every patient as the most important person in the world. Visit one of our offices and experience a level of service second to none. It would be our privilege to care for you!” Arbor Walk N. Mopac @ Braker Barton Creek Mall SW Austin Hill Country Galleria Bee Cave Lakeline Mall Cedar Park Mueller Center I-35 @ 51st Round Rock I-35 @ 1325 512-345-7290 512-330-9513 512-263-0020 512-257-7070 512-452-3227 512-246-3937 CALL NOW Or Schedule Online www.MasterEyeAssociates.com 71
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