HOWTO MANAGE	

SOCIAL MEDIA
!
!
#iamthepower
@WEFOUNDorg
ABOUT ME
• Small business & startup
background	

• Trial and (lots of) error	

• SM for curious souls	

• Social Media tak...
HOWTO MANAGE 	

SOCIAL MEDIA
• Strategy and Setup	

• Planning and Analysis	

• Create a Social Experience	

• Tools for S...
SOCIAL MEDIA NEEDS A
STRATEGY
• Essential both if you manage or you delegate	

• Piece of paper / sheet	

• Know your audi...
SOCIAL MEDIA NEEDS A
STRATEGY
• Take a realistic look around:	

• Which channels are relevant? How many can you handle?	

...
• So many options! How to
choose among them?	

• Facebook & EdgeRank	

• Twitter, Google+	

• Instagram,Youtube,
Pinterest...
PLANNING & ANALYSIS
• With all that information:	

• Create and optimize your channels	

• Pick good usernames
• Work on t...
fb.com/username
PLANNING & ANALYSIS
• Look into each channels analytics:	

• Which numbers are relevant to you?	

• Note down those number...
PLANNING & ANALYSIS
• FB analytics: fb.com/username?sk=insights	

• Twitter analytics: ads.twitter.com	

• Google Analytic...
CREATE A SOCIAL
EXPERIENCE
• Make sure your project provides a social experience:	

• Are there social buttons in your web...
RULES OF ENGAGEMENT
• Be polite,ALWAYS.	

• Don't erase negative comments.	

• Act as everyone is watching, because they a...
RULES OF ENGAGEMENT
• Pre-launch Do's	

• Setting up: less is more 	

• No signals & reactions: be patient 	

• Rely on tr...
RULES OF ENGAGEMENT
• After launch Do's	

• Fixing and adding up	

• Turn around dynamics 	

• Personalize communications	...
RULES OF ENGAGEMENT
Always Do's:	

• Transmit & promote the values of the company	

• Define on/offline & private/public com...
RULES OF ENGAGEMENT
Always Don'ts:	

• Don't panic & just pay to get reactions	

• Don't Rely ONLY on Social Media	

• Mak...
RULES OF ENGAGEMENT
• The difficult long road:	

• Maintain, scale and crowdsource	

• Automatize as much as you can (see I...
USEFULTOOLS LIST
• Launchrock	

• Mailchimp	

• Mention / Alert.io	

• Buffer	

• Desk	

• Bitly	

• Unbounce
• Hootsuite	...
RESOURCES
• Get the slides	

• Links to the tools	

• Read related articles
Scan the code or check this link: bit.ly/webin...
QUESTIONS
• Tweet #iamthepower	

• Leave a comment	

• If your question is not answered, click the bit.ly/webinarSM	

• Yo...
HOWTO MANAGE	

SOCIAL MEDIA
!
!
#iamthepower
@WEFOUNDorg
How to manage Social Media
How to manage Social Media
How to manage Social Media
How to manage Social Media
How to manage Social Media
How to manage Social Media
How to manage Social Media
How to manage Social Media
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How to manage Social Media

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Free Webinar "How to manage Social Media" hosted by @WEFOUNDorg #iamthepower

This slides give an overview on how to manage your social media presence with 0 or low budget, focused on women entrepreneurs starting up their own projects and companies.

https://www.youtube.com/watch?v=puZyJY_WjbE

http://wefound.org/portfolio/webinar-28may2014/

Published in: Social Media, Technology
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How to manage Social Media

  1. 1. HOWTO MANAGE SOCIAL MEDIA ! ! #iamthepower @WEFOUNDorg
  2. 2. ABOUT ME • Small business & startup background • Trial and (lots of) error • SM for curious souls • Social Media takes time • @smonicats • Questions: #iamthepower
  3. 3. HOWTO MANAGE SOCIAL MEDIA • Strategy and Setup • Planning and Analysis • Create a Social Experience • Tools for Social Media Management • Rules of engagement
  4. 4. SOCIAL MEDIA NEEDS A STRATEGY • Essential both if you manage or you delegate • Piece of paper / sheet • Know your audience: do you gather enough information? • What's your story, mission, topics of expertise? • Each project calls for a different setup • Website, Blog, Newsletter & SM channels must be aligned
  5. 5. SOCIAL MEDIA NEEDS A STRATEGY • Take a realistic look around: • Which channels are relevant? How many can you handle? • How often can you update? • What are your goals? • Set targets over time • Language and tone • Hootsuite, Buffer, Feedly, Swayy, SproutSocial are your friends.
  6. 6. • So many options! How to choose among them? • Facebook & EdgeRank • Twitter, Google+ • Instagram,Youtube, Pinterest • Linkedin, Blog, Newsletter • Niche networks
  7. 7. PLANNING & ANALYSIS • With all that information: • Create and optimize your channels • Pick good usernames • Work on the description texts and links • Create a content plan: less (with better quality) is more • Schedule as much as possible, add spontaneous on top • Pay attention to copy, headlines and repeated content
  8. 8. fb.com/username
  9. 9. PLANNING & ANALYSIS • Look into each channels analytics: • Which numbers are relevant to you? • Note down those numbers • Focus on what is working for you • Test and re-work • See FB,Twitter, Google Analytics, SocialBro, Bit.ly, Buffer Analytics.
  10. 10. PLANNING & ANALYSIS • FB analytics: fb.com/username?sk=insights • Twitter analytics: ads.twitter.com • Google Analytics:Acquisition > Social • Buffer Analytics: paid service
  11. 11. CREATE A SOCIAL EXPERIENCE • Make sure your project provides a social experience: • Are there social buttons in your website, app, newsletter? • Sharing buttons of content come with text and mention? • Is it easy to share, also on mobile? • Track your mentions (see Mention, Desk) and engage in conversations
  12. 12. RULES OF ENGAGEMENT • Be polite,ALWAYS. • Don't erase negative comments. • Act as everyone is watching, because they are. It's all about perception. • When in trouble, bring things to private channels. • Brands get into shitstorms, individuals stop them.
  13. 13. RULES OF ENGAGEMENT • Pre-launch Do's • Setting up: less is more • No signals & reactions: be patient • Rely on transparency and storytelling • Start the conversation: people are shy • Be ready for change • See Launchrock
  14. 14. RULES OF ENGAGEMENT • After launch Do's • Fixing and adding up • Turn around dynamics • Personalize communications • Surprise with details
  15. 15. RULES OF ENGAGEMENT Always Do's: • Transmit & promote the values of the company • Define on/offline & private/public communication channels • Identify use cases and showcase them.Talk about your team, customer, stories around your project. • Listen, answer, monitor, engage, amplify, time your interventions
  16. 16. RULES OF ENGAGEMENT Always Don'ts: • Don't panic & just pay to get reactions • Don't Rely ONLY on Social Media • Make changes without tracking • Listen to the loudest users without double checking data • Choose quantity over quality
  17. 17. RULES OF ENGAGEMENT • The difficult long road: • Maintain, scale and crowdsource • Automatize as much as you can (see IFTTT) • Measure and track the quality KPIs and user behavior • Localise your SM
  18. 18. USEFULTOOLS LIST • Launchrock • Mailchimp • Mention / Alert.io • Buffer • Desk • Bitly • Unbounce • Hootsuite • SocialBro • Feedly • IFTTT • Trello • Pocket • SproutSocial • Asana • Droplr • Swayy • Addvocate • SocialOomph • Evernote • Skitch
  19. 19. RESOURCES • Get the slides • Links to the tools • Read related articles Scan the code or check this link: bit.ly/webinarSM
  20. 20. QUESTIONS • Tweet #iamthepower • Leave a comment • If your question is not answered, click the bit.ly/webinarSM • You can tweet me questions to @smonicats Scan the code or check this link: bit.ly/webinarSM
  21. 21. HOWTO MANAGE SOCIAL MEDIA ! ! #iamthepower @WEFOUNDorg

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