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Le Cinque Terre a Johannesburg, maggio 2013
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Le Cinque Terre a Johannesburg, maggio 2013

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Il Consorzio Turistico Cinque Terre ospite dell'Italian-South African Chamber of Trade and Industries

Il Consorzio Turistico Cinque Terre ospite dell'Italian-South African Chamber of Trade and Industries

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    Le Cinque Terre a Johannesburg, maggio 2013 Le Cinque Terre a Johannesburg, maggio 2013 Presentation Transcript

    • The Cinque Terre Tourist Consortium in Italy Johannesburg May, 2013 Italian-South African Chamber of Trade and Industries Monica Poggi Marketing and research consultant Consorzio Turistico Cinque Terre - Monterosso al Mare, La Spezia Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Cinque Terre Consorzio Turistico Cinque Terre – www.cinqueterre.it • Where: in the italian west coast, North West of Italy, close to the town La Spezia. The name of the region is Liguria. Near Tuscany; • Airports: two airports (Genoa and Pisa), less than one hour to reach them; • Railway: a frequent service runs on the Pisa-Genova line and the train stops in each village; • Motorway: France-Italy along the coastline (just behind); • Boats: from La Spezia (main town). Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it 18 kilometers of rocky coastline, bays and beaches, mountains behind, terracings cultivated with vineyards and olives, kept under control by old dry stone walls, five villages. A natural landscape by antropic origin. Cinque Terre: the landscape Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Cinque Terre: the heritage Consorzio Turistico Cinque Terre – www.cinqueterre.it • World Heritage of Humanity by UNESCO since 1997 • National Park since 1999 • Five villages (Cinque Terre):  Riomaggiore  Manarola  Corniglia  Vernazza  Monterosso • Population: only 5.000 residents • World Heritage of Humanity by UNESCO since 1997 • National Park since 1999 • Five villages (Cinque Terre): Riomaggiore, Manarola, Corniglia, Vernazza, Monterosso • Population: only 5.000 residents Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Riomaggiore Consorzio Turistico Cinque Terre – www.cinqueterre.it Riomaggiore is the most eastern and the nearest village to La Spezia (connected by a scenic road), is named after the stream crossing it. We have the first news of Riomaggiore only in 1251. Above the village, the Sanctuary of “Madonna di Montenero”stands out, built on the homonymous promontory. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Riomaggiore Consorzio Turistico Cinque Terre – www.cinqueterre.itConsorzio Turistico Cinque Terre – www.cinqueterre.it
    • Riomaggiore and The Love Path Consorzio Turistico Cinque Terre – www.cinqueterre.it •Population: only 5.000 residents The itinerary dug into the rock, built between the I and II World Wars became famous all over the world thanks to its panoramic position peaking on to the sea which give priceless romantic moments. It offers a view of a wide variety of exotic plants to a hill walker such as agave and figs of India, apart from interesting geological formations in various layers. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Riomaggiore and The Love Path Consorzio Turistico Cinque Terre – www.cinqueterre.itConsorzio Turistico Cinque Terre – www.cinqueterre.it Other views on The Love Path
    • Manarola Consorzio Turistico Cinque Terre – www.cinqueterre.it One of the most colorful villages Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Manarola Consorzio Turistico Cinque Terre – www.cinqueterre.it Manarola, hamlet of Riomaggiore, is a town planning jewel, rich as it is in typical tower houses of Genovese style. Founded during the XII century. Manarola is surrounded by vines and is situated along a stream. The wine of Manarola is very famous and the “Via dell’Amore” “The Love Path” starts here: two kilometers towards Riomaggiore. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it On a rocky promontory above the sea Corniglia Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Corniglia Corniglia, the only village of the Cinque Terre not in contact with the sea, rising on top of a rock promontory. It can be reached from the railway through a long flight of steps leading to the village. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Vernazza Consorzio Turistico Cinque Terre – www.cinqueterre.it The little jewel
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Vernazza It’s a natural pier with a amphitheatre shape. The village is dominated by the remains of the “castrum” a series of Medieval forts dating back to the XI century, with a cylindrical castle and tower. Vernazza, considered by many to be the most charming of the Cinque Terre was documented for the first time in 1080. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it The biggest village and the Consortium headquarter Monterosso Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.itv Monterosso al Mare Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Monterosso al Mare Monterosso al Mare is the largest village of the Cinque Terre and also the first to be documented (1056). Consisting of two districts, the old village and Fegina, the new one. Here Eugenio Montale, the poet, used to take rest and here you can find equipped beaches and the highest concentration of wine shops, artisan shops, hotels and restaurants. Consorzio Turistico Cinque Terre - www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Dry stone walls Consorzio Turistico Cinque Terre – www.cinqueterre.it A tight line of terraces interrupt the steep slopes. Flat land sustained by dry stone walls, on which rise allotments, vineyards, flights of steps, cottages, mule tracks. A large environmental engineering work: 4,200 cubic meters of wall, 2 meters high per hectare for a total of 6,729 km of wall. Thanks to the happy position, sunny and protected from north winds, this territory have always been cultivated mostly in vineyards and olives.
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Dry stone walls Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: tourist products Consorzio Turistico Cinque Terre – www.cinqueterre.it The main attraction: Walking and trekking in the nature and between the villages A big network of paths connects all the National Park territory
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: the paths Consorzio Turistico Cinque Terre – www.cinqueterre.it A large part of the success of the Cinque Terre is due to the network of trails which cover the sea side of the mountains like a web. For centuries the trails were the only connection not only between the five villages, but also with the municipality of La Spezia and the hinterland, and today these routes are one of the best ways of getting to know and appreciating the Cinque Terre. The main trails all reasonably easy for reasonably fit people, appropriately dressed. The first is path number 1 which runs along the crest that separates the edge of the Val di Vara. The second is the path of the Santuari (Sanctuaries) which links halfway up the hill the places of worship of the respective villages. The third is path number 2, more well known as Sentiero Azzurro (Blue Path) which links up all the five villages.
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: some views from the trails Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: other tourist attractions - Seaside, nature and diving - Wine and typical food - Lifestyle and traditions in the villages Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: beaches The coast of the Cinque Terre is steep and rocky with an abundance of bays and inlets. The beaches are therefore few and limited, each one different from the other. The largest beach is at Fegina, the new part of Monterosso. The sand in some parts is pebbly and in others fine, split up by evocative rocks, like those of Mapassu. Corniglia on the other hand boasts the hottest and most discreet beach. Vernazza, Riomaggiore and Manarola also boast small but charming sandy shores. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: nature Consorzio Turistico Cinque Terre – www.cinqueterre.it The mountains, almost 800 meters high, which run parallel to the sea assure that the Cinque Terre are protected from the cold winds. The typically Mediterranean vegetation consisting in cluster-pine tree, Aleppo pine, oak, sea fennel, red valerian, euphorbia, broom, arbutus and thyme. Amongst the animals stand out the presence of seagulls, pilgrim eagles, buzzards, boars, badgers, foxes, and lizards. Whilst in the sea “saraghi”, anchovies, gorgons, poseidons and some sponges.
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: cuisine Cinque Terre cuisine is simple, organic, inherited from a million year old tradition tied to the history of the territory. Fish, as is obvious, is the master: anchovies, bream, bass, cuttle-fish, octopus and calamary are amongst the main ingredients in many dishes. Dishes made tastier by adding aromatic essences which grow in the whole area, like origan, thyme and majoram, dressed with local olive oil and washed down with superb local white wines. Whilst with regard to vegetables, cultivated everywhere in the allotments, a lot of space is given to vegetable pies and minestrone soup, prepared with borrage, beetroot, cabbage, artichokes, potatoes and leeks. Meat dishes are few, almost limited only to white meat like chicken and rabbit. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Cinque Terre: wines Two D.O.C. (designation of origin) wines: Cinque Terre and Sciacchetrà. The first is a delicate white wine of a pale yellow colour, ideal with sea dishes, vegetable pieces and focacce (flat bread). The second wine is without doubt the most well known in the Cinque Terre. It is a sweet wine, ideal for desserts. It has a limited production and is obtained from the fermentation of the same grapes as the white wine, though in this case they are left to dry for three months on a trellis. Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it The Consortium Consorzio Turistico Cinque Terre – www.cinqueterre.it The CINQUE TERRE trademark of the tourist products offered. Established in 1996. To assist and support the enterprises operating in tourist sector of the Cinque Terre area. To protect and improve the image of the territory and the quality of hospitality services. A regular company with its board, staff, office. Members: Tourist enterprises Hotels (biggest share), b&b, relais, restaurants, wine bars, shops and 1 Public administration (Municipality of Monterosso)
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it The Consortium activities o Publishing (guide books, brochures, dépliant, maps); o Fairs and workshops in Italy and abroad; o Educational trips for press and buyers o Web and social marketing (website, facebook, google+, twitter, etc.); o Broadband and wi-fi network; o Multimedia information system in the area; o Research, development and marketing analysis; o Training and education to enterprises members; o Cinque Terre APP for smarthones and tablets. - Info-booking; - Back office; - Direct mailing; - Organization; - Product and territorial marketing; - Projects management; - Wi-fi network management; - Multimedia system management. o Service Centre for: Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it The change in foreign market In 1996: 1° GERMANY 2° SWITZERLAND 3° USA In 2012: 1° USA 2° AUSTRALIA 3° CANADA Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Foreign market today The foreign market represents, for the Cinque Terre, 84% of total nights. A share of more than 50% of this foreign market is generated from extra-european countries (especially USA, Australia, Canada). Italian 16% Foreign 84% Percentage of overnight stays 2012 Consorzio Turistico Cinque Terre – www.cinqueterre.it
    • The trend of foreign market 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2005 2006 2007 2008 2009 2010 2011 2012 64% 66% 68% 67% 69% 73% 77% 84% 36% 34% 32% 33% 31% 27% 23% 16% Percentage composition of nights Italian Foreign Consorzio Turistico Cinque Terre – www.cinqueterre.it Twenty percentage points from 2005 until 2012
    • Consorzio Turistico Cinque Terre – www.cinqueterre.it Information Thanks for your kind attention and see you in the Cinque Terre… For any information: informazioni@cinqueterre.it www.cinqueterre.it