Blogging for Leads.
Blogging for Leads.
Meet Monica
mayecreate.com/resources
facebook.com/mayecreate
twitter.com/mayecreate
Youtube.com/mayecreate
What’s OnTap
 Warm up: buyer persona
 Prepping for marriage
 What you need
 How it works
 10 week success recipe
Buyer Personas
What Are Buyer Personas?
 Buyer personas are fictional representations of
your ideal customers.
 They are...
Buyer Persona
BACKGROUND
 Basic details about persona’s role
 Key information about the
persona’s company
 Relevant bac...
Buyer Persona
DEMOGRAPHIC
S
 Gender
 Age Range
 HH Income (Consider a spouse’s
income, if relevant)
 Urbanicity (Is yo...
Buyer Persona
IDENTIFIERS
 Buzz words
 Misinterpreted buzz words
 Mannerisms
Slide content courtesy of HubSpot Buyer Pe...
Buyer Persona
GOALS
 Professional
 Personal
 Primary goal
 Secondary goal
Slide content courtesy of HubSpot Buyer Pers...
Buyer Persona
CHALLENGES
 Personal or professional problems
you may be able to relate to or
solve
 Primary challenge to ...
Buyer Persona
HOWYOU HELP
 How you solve your persona’s
challenges
 How you help your persona
achieve goals
Slide conten...
Buyer Persona
REAL QUOTES
 Common things you hear him or
her say about your product or
service
 Common things you hear h...
Buyer Persona
COMMON
OBJECTIONS
 What are his or her common
buying objections (price, time,
effort, etc.)?
 What does he...
Sales Paradigm Shift.
57%
Of the sales process has already
taken place before they contact
you.
People contact sales 57% l...
Your buyers are going to find information to form their
buying decision from somewhere.
Do you want them to hear it from y...
Awareness:
customer identification of a need and the
realization that your business can
potentially fulfill it
Considerati...
How does blogging generate leads?
Jan. 1, 2013 – Dec 31, 2013
Jan. 1, 2014 – May 4, 2014
T R A F F I C C A N B E C O N V E R T E D I N TO L E A D S
How does blogging generate leads?
traffic
StrategicPlanComponents
Website
Blog (Yours or Others)
Email Marketing (Yours or Others)
Offerings
Social Media
Integratio...
Draw Business toYou.
Your
Audience
Closed
Business
WEBSITE
Blog
Email
Social Media
Advertising
10
WEEK
SUCCESS
RECIPE
10 Blog Posts
20 Social Media Posts
5 Blog Post Emails
1 Offering
1 Offering Landing Page
1 Offerin...
What does your persona need/want to know?
How do I actually get leads from my website?
How do I use the internet to market...
10 Blog Posts
Finally, someone answering my
questions!
10 Blog Posts
May
10
2014 Explain how the sales decisions are now
made 57% later
Sales Paradigm Shift = Why You Need to
De...
20 Social Media Posts
That’s interesting!
TellYour FollowingAboutYour Blog Posts
Social Media Rule ofThirds:
33.3%
Personal or
Professional
Interactions
33.3% Brand...
SERVING
SUGGESTION
If you’re publishing onTwitter write this
post first, then elaborate for other
networks. Although you c...
20 Social Media Posts
May
10
2014
Buyers turn to the internet first
before makinga purchase, contacting sales 57% later, a...
20 Social Media Posts
Buyers contact sales 57% later
because theyresearch online first, are their facts from your or your
...
SERVING
SUGGESTION
To post more than one time per day
without effort, schedule posts of
interesting articles you find whil...
5 Blog Post Emails
I need to learn more.
TellYour FollowingAboutYour Blog Posts
 These emails send every two
weeks (or however often you
want to schedule them), i...
5 Blog Post Emails
Sales Paradigm Shift = Why You Need to
Develop Content
May 10, 2014 Monica Pitts
a purchase, contacting...
SERVING
SUGGESTION
Best days for email opens areTuesday
andWednesday 8am, 9am, 10am and
11am. Best days for click-throughs...
1 Offering
These are the answers I need all in a nice
neat package.
Blog Post Evergreening
 Your blog posts will be “Evergreened” into a downloadable
offering (evergreen because they never ...
Ingredients of a Successful Offering
 Cover
Ingredients of a Successful Offering
 Cover
 Table of contents
Ingredients of a Successful Offering
 Cover
 Table of contents
 Author introduction
Ingredients of a Successful Offering
 Cover
 Table of contents
 Author introduction
 Blog posts + some
BLOG POSTS PLUS...
Ingredients of a Successful Offering
 Cover
 Table of contents
 Author introduction
 Blog posts + some
 Final call to...
10
WEEK
SUCCESS
RECIPE
1 Offering Landing Page
Is it worth it?
MakeYour Offer Irresistible
 Clear value proposition
 Be specific
 Use action language
 No main navigation
 Include a...
Free E-Book: Introduction to Business Blogging
Drive traffic to your website using a business blog.
everything you need to...
10
WEEK
SUCCESS
RECIPE
1 Offering Call to Action
Do I need this?
DriveVisitors toYour Landing Page
 Size matters
 Make it obvious
 Use action language
 Clear value proposition
 Be sp...
DriveVisitors toYour Landing Page
Use business blogging to
turn yourwebsite into a business
generating machine
This 81 pag...
10
WEEK
SUCCESS
RECIPE
1 Offering Email
Do I need this?
DriveVisitors toYour Landing Page
 Content will be similar to
landing page
 Address the person by
name, let them know
wh...
10
WEEK
SUCCESS
RECIPE
1 OfferingThankYou Page
Yay! My present arrived!
Download: Intro to Business Blogging
If you’re interested in a more hands-on learning experience
you may consider
signing ...
What’s OnTap
 Prepping for marriage
 What you need
 Warm up: buyer persona
 How it works
 10 week success recipe
Blogging for Leads
Blogging for Leads
Upcoming SlideShare
Loading in...5
×

Blogging for Leads

430

Published on

A 10 week recipe with examples explaining how to use your blog to generate leads on your website. From our May 9, 2014 Workshop. See workbook for templates.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
430
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging for Leads

  1. 1. Blogging for Leads.
  2. 2. Blogging for Leads.
  3. 3. Meet Monica mayecreate.com/resources facebook.com/mayecreate twitter.com/mayecreate Youtube.com/mayecreate
  4. 4. What’s OnTap  Warm up: buyer persona  Prepping for marriage  What you need  How it works  10 week success recipe
  5. 5. Buyer Personas What Are Buyer Personas?  Buyer personas are fictional representations of your ideal customers.  They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. ? Slide content courtesy of HubSpot Buyer Persona Template
  6. 6. Buyer Persona BACKGROUND  Basic details about persona’s role  Key information about the persona’s company  Relevant background info, like education or hobbies Slide content courtesy of HubSpot Buyer Persona Template 1
  7. 7. Buyer Persona DEMOGRAPHIC S  Gender  Age Range  HH Income (Consider a spouse’s income, if relevant)  Urbanicity (Is your persona urban, suburban, or rural?) Slide content courtesy of HubSpot Buyer Persona Template 2
  8. 8. Buyer Persona IDENTIFIERS  Buzz words  Misinterpreted buzz words  Mannerisms Slide content courtesy of HubSpot Buyer Persona Template 3
  9. 9. Buyer Persona GOALS  Professional  Personal  Primary goal  Secondary goal Slide content courtesy of HubSpot Buyer Persona Template 4
  10. 10. Buyer Persona CHALLENGES  Personal or professional problems you may be able to relate to or solve  Primary challenge to success  Secondary challenge to success Slide content courtesy of HubSpot Buyer Persona Template 5
  11. 11. Buyer Persona HOWYOU HELP  How you solve your persona’s challenges  How you help your persona achieve goals Slide content courtesy of HubSpot Buyer Persona Template 6
  12. 12. Buyer Persona REAL QUOTES  Common things you hear him or her say about your product or service  Common things you hear him or her say about their life/role or company Slide content courtesy of HubSpot Buyer Persona Template 7
  13. 13. Buyer Persona COMMON OBJECTIONS  What are his or her common buying objections (price, time, effort, etc.)?  What does he or she need to make a purchasing decision? Slide content courtesy of HubSpot Buyer Persona Template 8
  14. 14. Sales Paradigm Shift. 57% Of the sales process has already taken place before they contact you. People contact sales 57% later in the buying process.
  15. 15. Your buyers are going to find information to form their buying decision from somewhere. Do you want them to hear it from you? OR From your competition?
  16. 16. Awareness: customer identification of a need and the realization that your business can potentially fulfill it Consideration: customer evaluation of how your offering meets this need, including the evaluation of offerings from other businesses Preference/Intent: a customer’s logical and emotional inclination towards one solution or another, ultimately leading to a purchasing decision Purchase/Repurchase: the action of ordering and buying from your business or the emotional and logical process that (hopefully) leads to a repeat purchase 3 Preference/Intent 2Consideration 1Awareness 4 Purchase/Repurchase
  17. 17. How does blogging generate leads?
  18. 18. Jan. 1, 2013 – Dec 31, 2013
  19. 19. Jan. 1, 2014 – May 4, 2014
  20. 20. T R A F F I C C A N B E C O N V E R T E D I N TO L E A D S How does blogging generate leads? traffic
  21. 21. StrategicPlanComponents Website Blog (Yours or Others) Email Marketing (Yours or Others) Offerings Social Media Integration Software Advertisements Online dating tools Traffic generating tool box
  22. 22. Draw Business toYou. Your Audience Closed Business WEBSITE Blog Email Social Media Advertising
  23. 23. 10 WEEK SUCCESS RECIPE 10 Blog Posts 20 Social Media Posts 5 Blog Post Emails 1 Offering 1 Offering Landing Page 1 Offering Call to Action 1 Offering Email 1 OfferingThankYou Page
  24. 24. What does your persona need/want to know? How do I actually get leads from my website? How do I use the internet to market my business? Why would I blog, what’s in it for me?
  25. 25. 10 Blog Posts Finally, someone answering my questions!
  26. 26. 10 Blog Posts May 10 2014 Explain how the sales decisions are now made 57% later Sales Paradigm Shift = Why You Need to Develop Content in the buying process and people are going to get their information from somewhere. Do you want it to be from you or your competition?
  27. 27. 20 Social Media Posts That’s interesting!
  28. 28. TellYour FollowingAboutYour Blog Posts Social Media Rule ofThirds: 33.3% Personal or Professional Interactions 33.3% Brand Promoting Posts 33.3% Industry Related Posts from an Outside Source  Schedule posts to release after your blog posts have published  Two posts about each blog post, alter the language for the second post  Publish the second post on another day at another time to reach more viewers  Link to the blog post each time  Distribute across all mediums
  29. 29. SERVING SUGGESTION If you’re publishing onTwitter write this post first, then elaborate for other networks. Although you can write more for Facebook, LinkedIn and Google+ studies show that shorter posts are generally more successful.
  30. 30. 20 Social Media Posts May 10 2014 Buyers turn to the internet first before makinga purchase, contacting sales 57% later, are you helping them research?Sales Paradigm Shift = Why You Need to Develop Content mayecreate.com/2014/04/a-paradigm-shift-and-why-you- need-to-develop-content/ x x x
  31. 31. 20 Social Media Posts Buyers contact sales 57% later because theyresearch online first, are their facts from your or your competition?Sales Paradigm Shift = Why You Need to Develop Content mayecreate.com/2014/04/a-paradigm-shift-and-why-you- need-to-develop-content/ x x x May 10 2014
  32. 32. SERVING SUGGESTION To post more than one time per day without effort, schedule posts of interesting articles you find while researching for your blog posts.
  33. 33. 5 Blog Post Emails I need to learn more.
  34. 34. TellYour FollowingAboutYour Blog Posts  These emails send every two weeks (or however often you want to schedule them), if you are sending one per month then you’ll format it with 4 articles instead of two.  The description is usually the first or second paragraph of the blog post.
  35. 35. 5 Blog Post Emails Sales Paradigm Shift = Why You Need to Develop Content May 10, 2014 Monica Pitts a purchase, contacting sales 57% later, are you helping them research? Buyers turn to the internet first before making Buyers look online before contacting.
  36. 36. SERVING SUGGESTION Best days for email opens areTuesday andWednesday 8am, 9am, 10am and 11am. Best days for click-throughs are Thursday, Friday andTuesday.
  37. 37. 1 Offering These are the answers I need all in a nice neat package.
  38. 38. Blog Post Evergreening  Your blog posts will be “Evergreened” into a downloadable offering (evergreen because they never go dormant)  Offerings are generally downloadable  Can be created in Microsoft Word or PowerPoint and saved as a PDF
  39. 39. Ingredients of a Successful Offering  Cover
  40. 40. Ingredients of a Successful Offering  Cover  Table of contents
  41. 41. Ingredients of a Successful Offering  Cover  Table of contents  Author introduction
  42. 42. Ingredients of a Successful Offering  Cover  Table of contents  Author introduction  Blog posts + some BLOG POSTS PLUS +
  43. 43. Ingredients of a Successful Offering  Cover  Table of contents  Author introduction  Blog posts + some  Final call to action
  44. 44. 10 WEEK SUCCESS RECIPE 1 Offering Landing Page Is it worth it?
  45. 45. MakeYour Offer Irresistible  Clear value proposition  Be specific  Use action language  No main navigation  Include a download form  Share second offer if needed
  46. 46. Free E-Book: Introduction to Business Blogging Drive traffic to your website using a business blog. everything you need to know to get started with business blogging to get more web visitors and generate more business. 81-pages explaining This e-book includes: The mystery behind how blogging generates web traffic8 innovative ways to promote your blog 4 metrics for improving and measuring success10 tips for blog post optimization First Name Last Name Email Address Do you blog? Do you have a website? Subscribe to blog Download E-Book Start Blogging! Sign up for our Workshop: Blogging For Leads. QUALIFY CONNECT HIGHER FUNNEL OFFER
  47. 47. 10 WEEK SUCCESS RECIPE 1 Offering Call to Action Do I need this?
  48. 48. DriveVisitors toYour Landing Page  Size matters  Make it obvious  Use action language  Clear value proposition  Be specific  Create urgency  Reduce anxiety  Link it  USE IT!
  49. 49. DriveVisitors toYour Landing Page Use business blogging to turn yourwebsite into a business generating machine This 81 page e-book containseverything you need to know about getting started with business blogging. Download FREE E-Book Try out our Blogging for Leads Workshop
  50. 50. 10 WEEK SUCCESS RECIPE 1 Offering Email Do I need this?
  51. 51. DriveVisitors toYour Landing Page  Content will be similar to landing page  Address the person by name, let them know why this offering is of value to them  Deliver to current list  Deliver to new list subscribers
  52. 52. 10 WEEK SUCCESS RECIPE 1 OfferingThankYou Page Yay! My present arrived!
  53. 53. Download: Intro to Business Blogging If you’re interested in a more hands-on learning experience you may consider signing up for our Blogging for Leads Workshop June 7. Dear Tammy, Thanks for downloading our Intro to Business Blogging E-Book I hope.it will be a great resource as you start using your blog to generate website traffic. You can download the e-book now or any time in the future using the link below: Happy Blogging, Monica Pitts monica@mayecreate. com www.mayecreate.co m ALWAYS LINKTO LANDING PAGE, NOT OFFERING FILE
  54. 54. What’s OnTap  Prepping for marriage  What you need  Warm up: buyer persona  How it works  10 week success recipe
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×