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"Get the Most for Your Money" Presentation NYLA 2013

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  • 1. GET THE MOST FOR YOUR $$NYLA Conference September 27, 2013 Presentation by: Monica Kuryla, Fayetteville Free Library Heather Matzel, Fayetteville Free Library Richard Ashby, President, LiteracyNation Andrew P. Jackson (Sekou Molefi Baako), Queens Library
  • 2. Intro  How to develop/promote/implement programming for little to no $  Reallocating materials budget funds from print resources to support/enhance new formats.  Ways to enhance your reference service offerings at little to no cost
  • 3. Cost Effective Programming LiteracyNation Inc.  Volunteer activities can be fun for day time patrons (DTP) and their friends.  Once a month host a “My Library” program  When your shelves are dusty or your paperbacks need weeding…DTP are great volunteers
  • 4. Cost Effective Programming  We offer job Fairs, Resume workshops. Health seminars, Tax preparation assistance.  New York State Department of Labor will host job fairs and resume workshops, for no cost.  Local Hospitals and health agencies will also host your health fairs.  Community and local authors will be happy to come host book talks or writing workshops.
  • 5. Cost Effective Programming  DTP come to the library for a variety of reasons.  People may go to the library looking mainly for information.  New moms connect at baby storytimes; elderly people, often facing difficult life transitions, attend events and find that they make new friends. Patrons seek new careers and employment.
  • 6. Cost Effective Programming  Adults love games.  Set up a Game day or night for video and board games at the library they feel empowered. They will need little or no money to have a gaming event  Have the teens hand draw posters and flyers for advertisement of the programs.  DTP love Scrabble, monopoly, chest, checkers, and card games.  Offer zumba or yoga classes in the day or
  • 7. Cost Effective Programming  Craft projects can be offered to DTP in many ways: as a stand-alone project.  Morning sewing clubs, scrap book.  Collect free craft materials from friends, coworkers and relatives. “…with literacy and justice for all” www.literacynation.com
  • 8. Make Your Library the Center of Your Community By Any Means Necessary… Examples of Local Program Ideas  Local History  Talks, site tours, power points, discussions, walking tours  Genealogy Workshops  Family History Talks  Local High School Teachers or College Professor Lectures  Local Historians and Town Hall Discussions
  • 9. Musical Performances  Open Mic (include more than just poetry or literature readings)  Local choral groups or choirs, vocalists, choirs  Holiday music concerts  Barber Shop Quartets  Dance troupes, ensembles, schools  Music school recitals  Significant local events, celebrations  Local musicians and vocalists  School/college ensembles, bands and orchestras with Q & A  Classical, jazz, hip-hop, opera, string quartets, solo artists, orchestras, do-wop  Musical concerts featuring music from different cultures and ages  Poetry with music; artist painting with music performance  Acapella performances  Puppet and Magic Shows
  • 10. Library co-Sponsored Activities and Events.  Read-A-Loud (invite prominent local participants)  Career Day (prominent local residents, business, elected officials, etc.  Library Open House (advocacy and outreach)  Library Anniversary Celebration or significant calendar dates  Friends of the Library events  Library Advocacy Day  Family Day (community celebration, inclusive, co- sponsored)
  • 11. Library co-Sponsored Activities and Events.  Film Screenings and Discussions  Old and New; Black and White/Color; Silent Films  Televised prominent events, parades, celebrations, inauguration, concerts, etc)  Poet reading and discussion  Author reading and discussion (local authors, critics, journalists, etc)  Book Talk and discussion  Book Club open discussion – public invited  Film screening and discussion (biographical, old black & white, historical, etc.)  Film and book talk of same title with guest speaker
  • 12. Settings (Maximize your audience and exposure) @ Library and Off-Site  Indoor or outdoor Senior Centers  Town square Hospital  In the park School yard  Library Atrium Children’s Room  YA Room Sidewalk  Courtyard or Garden City Hall
  • 13. Funding Sources (Not always about the Benjamin$$ but In- Kind Services)  Library development office (grants, foundations)  Friends of the Library  Local government grants (City, County, State)  New York State Council on the Arts  Local Arts Council  New York City Department of Cultural Affairs  Elected Official’s Discretionary Grants/Funds
  • 14. Publicity & Outreach  Website (keep it updated)  Facebook, Twitter, Blog. Pinterest, Youtube, Library’s plasma screen  Flyers & Posters (English and Other Languages if appropriate)  Bulletin Boards  Local Newspapers (paid and community bulletin board)  Public Access Television (public service announcement, ad)  Local radio interview  Churches and Senior Centers
  • 15. Who to Invite to Participate  Library Board of Trustees, Director and Staff  Library Volunteers and Residents  Friends of the Library  Library Customers  Local Board of Regents Representative  Elected Officials (Town, County, City, State)  Corporate and Business leaders  Socialites and Prominent and Famous Citizens  College President and Professors  School Principals and teachers School classes, band  Athletes and Coaches (collegiate, schools, town leagues)  Boy Scouts, Girl Scouts, Brownies, Cub Scouts  Clergy and Religious Leaders  Parents, Teachers, PTA and Community Groups  Popular journalists and TV News Anchors  Friends and Neighbors  Retirees and Founding Library Staff and Board Members  Enemies :0)  In other words, invite everybody!
  • 16. Ideas to Consider  * Combine Programs When Optional to Maximize Audience Development  * Create Program Planning Committees. Invite Outsiders to Participate.  * Give you’re your youth and elders a voice.  * Create Ownership of the Library and Programs for Success.  * Everything Doesn’t Cost BIG Money to be Successful.  * Give Yourself Ample Time to Plan and Execute Programs  * Cross Section of Programs Should Be Representative of the Culture and Ages of Your Community.  * Ask!  Andrew P. Jackson (Sekou Molefi Baako), Executive Director  Queens Library’s Langston Hughes Community Library and Cultural Center
  • 17. Budgeting Strategy Create rich collections and resources  Challenges:  changing formats and mediums  rapidly changing patron requests  set budgets  increasing demands on our time as librarians to support the community, we need a way to make these important decisions in a timely fashion
  • 18. Budgeting Strategy  What do you have and why?  What do you need?  Evaluations  Patron driven acquisitions  How can you make it possible?  Be flexible  Reallocate funds
  • 19. Budgeting Strategy  What do you have? Why? Resource Subject Area How funded? Cost Renewal date Rep contact How to find stats Novelist Reader’s Advisory By our library $1,000/year Feb 1st Amanda Poor, 1-800- 653-2726 ex. 296 http://eadmin. ebscohost.co m/eadmin/Lo gin.aspx Job & Career Accelerator Job & Career By the Consortium $0 March 1st Peg Elliot, pelliot@onlib. org Email from pelliot@ocpl. org Grolier Online Encyclopedia By the State library $0 Sept. 1st eptech@ebsc ohost.com Email eptech@ebsc ohost.com Freegal eMusic By our library $4,000/year Dec 1st Jim Petersen, (571) 730- 4300 http://www.fre egalmusic.co m/admin/user s/login
  • 20. Budgeting Strategy  What do you need? Example of Staff evaluation: About how many times per month do you use the following to help a patron: Access Newspaper Archives ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Biography Resource Center ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Britannic Reference Center ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful Career Cruising ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful CultureGrams ________ Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
  • 21. Budgeting Strategy What do you need (cont.)?  Patron Driven Acquisitions  Formal survey on website, Facebook  Conversations at the desk  Reports/Statistics  Purchase on demand =instant gratification
  • 22. Budgeting Strategy How can you make it possible? Latitude in the budget Materials Reallocation Ask why?
  • 23. Providing Cost Effective Reference Resources Creating a virtual “research room” with FREE Resources  Evaluate and assess existing resources, consider specific user needs (Make sure they are relevant to your community’s information needs!)  Develop categories or subjects-research resources available  Make comparisons of selected resources per subject and narrow resource list down to 5 credible sources per subject.  Design layout, annotate and make it visible to users
  • 24. Providing Cost Effective Reference Services Creating virtual instruction opportunities for FREE  Offer live Skype instruction right from the Reference desk during designated hours  Record your own 3 minute video clips on “how to…” (download an eBook to a Kindle Fire, etc.) and upload to a YouTube account. A great way to personalize the instruction and promote it on social networks as “how to” of the day.
  • 25. Providing Cost Effective Reference Promotion & Engagement Reference and social networks FREE Promotion  Create a social networking plan for how often to post, what content to post, etc.  Post links to free credible resources and explain why you recommend them or how they can be useful to your community.  Ask questions, survey community wants/needs/expectations of reference services and/or resources  Create a conversation with library users-for example “What are you reading this weekend?”
  • 26. Questions? Contact info: Monica Kuryla mkuryla@fflib.org Heather Matzel hmatzel@fflib.org Richard Ashby richardashby@literacynation.com Andrew P. Jackson (Sekou Molefi Baako) andrew.p.jackson@queenslibrary.org Feedback: Shauntee Burns sburns@nypl.org