Hybrid Thinking

Slide 1: Brand uniqueness should be enhanced through communications initiatives that offer…

Slide 2: ENGAGEMENT… o Provide engaging tech superiority. INSIGHT … o Integrated and assume social and consumer deep demands. DISCIPLINE … o do not collide with global communications guidelines. OPENNESS … o Understanding communication in a wide am extensive sense. COMPETITIVE … o Create advantage and superior brand appeal and reputation against well regard high brands.

Slide 3: Engagement & Insight : Goal ? Transform technological superiority in a unique symbol of status and personal fulfillment .

Slide 4: Hybrid Motoring is more than a technology …

Slide 5: it is even more than an answer to a social must. it is even more than a commitment.

Slide 6: Being & Meaning :  It's edgy & new. advanced technology applied.  It's a choice. a decision and positive action.  It's a transaction. prioritize.

Slide 7: Hybrid Being : Hybrid Meaning : o New & contemporary. o Positively on time. o Premium/expensive. o Positively not for all. o Sustainability choice. o Positively leads the pack. … Positively “informed” … Seek engaging, comfortable, environmental cars with high functionality. modern, open-minded and seek quality of life. Seek quality of life. Seek self expression.

Slide 8: The hybrid choice means and sustains a alternative socially edgy position based on technologic innovation that address social concerns … Hybrid choice seems just an eco-conscious choice but it is and means an alternative attitude that allows a new form of social leadership and preeminence.

Slide 9: Hybrid engine choice means a “positive action” : it is facta non verba. “While others just speak I choose action” Contemporary concerns conflicting with inner needs of status and social leadership find an answer and a solution.

Slide 10: The hybrid choice means essentially a solution : sustainable powering choice. High powered premium cars become socially leading and desiderable choices again, since hybrid tech resolve the conflict between power, status with sustainability and contemporary leading values.

Slide 11: … but above all hybrid choice represents the driving choice of a new linage of leaders. The preferred engine of the new economics.

Slide 12: New Paradigm : Virtuality. Sustainability. Key words of the new economics: Beyond the pressure and malfunction of the old economy, leading towards a cleaner, more transparent and less entropic economy.

Slide 13: Technological transformation and Sustainable requirements leads towards new growth and wealth. More intelligent processes and approaches, assuming social and environmental sustainability and responsibility not just as an obligation , but also as a model socio-economical growth. Why ?

Slide 14: Producing more and producing inexpensively is not the issue … The issue is creating wealth in an intelligent way … and also take full advantage of the environmental scenario of carbon free culture and economy.

Slide 15: Sustainable economy breeds a new linage of business and social leaders that transforms status paradigm.

Slide 16: a new approach to business … More creative and less dependable of traditional symbols of status. Breaking rules and opening new path Expanding choices. Allowing more permission and participative protocols.

Slide 17: Status is becoming less golden and more green…

Slide 18: Sustainable Economy is based on a new type of leader … Creative class leader knowledge intensive. more tolerant atmosphere. deals with information technology. creativity as a channel for self expression and job satisfaction. Creative leaders are looking for cultural, social, and technological amenities/climates in which they feel they can best "be themselves".

Slide 19: Are Hybrid engines able to represent and “moving” the new economy succeders? … while past representations of sustainability have being related to “against-capitalism” iconoclast current social portraying of environmental responsibility is linked to business and social leaders that to joint success and responsibility.

Slide 20: Hybrid means success, success means status Why ?

Slide 21: … because the future will be more “conceptually” hybrid. Requiring combinations base on ingenuity and creatively approaches to problems. New leaders have challenge conventional profiles.

Slide 22: This new cultural approach is also related to the pursuit of more efficient and ethically responsible economical output … New Economy also means pursuit of perfection.

Slide 23: Hybrid choice is related to a new breed of social and business leaders. Dominant business ethos is related to Virtuality (interactivity) and sustainability. Emerging leading models assume sustainability and more efficiency as well social responsibility becoming essential part of their business procedures. This responsible attitude amongst leaders is a signal of success and achievement. Pursuit of sustainability is a pursuit of perfection.

Slide 24: Hybrid choice as a Pursuit of a new success paradigm.

Slide 25: Rationale : Choosing hybrid motoring represents more that an engine choice. It is essentially a whole new approach. The one that business and social leaders are assuming to efficiently join progress, wealth and sustainability. Because success should be a durable achievement