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The SMCR Model and How it Applies to a Sample Media

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  • 1. The SMCR Model and How it Applies to a Sample Media
    Chapter 1
  • 2. Communication: The exchange of meaning
  • 3. Communication: The exchange of meaning
    Talking
    Watching television
    Reading the paper
    Listening to the radio
    Surfing the web
  • 4. Communication: The exchange of meaning
    Brand name embroidered on a pair of jeans
    Logo on a shopping bag
    Winking at the end of a joke
  • 5. The exchange between a source of a message and its receiver
  • 6. The exchange between a source of a message and its receiver
    This is a copy of the graphical illustration by artist: EinarFaanes based on by a developed communication model made by Claude Elwood Shannon and Warren Weaver in 1949 . This file is licensed under the Creative Commons Attribution ShareAlike 2.5, Attribution ShareAlike 2.0 and Attribution ShareAlike 1.0”. It can be found at http://search.creativecommons.org keyword search SMCR Model.
  • 7. SMCR stands for:
  • 8. SMCR stands for:
    Source
  • 9. SMCR stands for:
    Source
    Message
  • 10. SMCR stands for:
    Source
    Message
    Channel
  • 11. SMCR stands for:
    Source
    Message
    Channel
    Receiver
  • 12. This is a very basic model that includes:
    Online communication
    Written text
    Audio
    Video
  • 13. Source
    Creator of the message or communication
    This is a reproduction of a photograph by Creative Commons Author= VP7071, now寬頻電視新聞台, Now TV reporter. Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation. It can be found at http://commons.wikimedia.org/wiki/File:HK_Victoria_Park_Now_TV_News_Reporter_2007.JPG
  • 14. Message
    The actual content or idea being conveyed
    Photo courtesy Microsoft Office Clip Art, keyword search - anchor,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 15. Encoder
    Translates the message into a form that can be communicated such as studio equipment
    Photo courtesy Microsoft Office Clip Art, keyword search - audio,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 16. Channel
    The medium used to convey the message from one place to another
    Photo courtesy Microsoft Office Clip Art, keyword search - transmitter / satellite,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 17. Decoder
    The television set in your living room decodes the signal
    Photo courtesy Microsoft Office Clip Art, keyword search - television,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 18. Receiver
    The individual or group for which the message is intended
    Photo courtesy Microsoft Office Clip Art, keyword search - people,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 19. Feedback
    Return communication from the receiver to the sender
    Can be instantaneous or delayed
    Photo courtesy Microsoft Office Clip Art, keyword search - return,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 20. Interactivity
    Viewers can choose their own content
    Video games that get progressively hard are interactive
    Photo courtesy Microsoft Office Clip Art, keyword search - technology
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 21. Noise
    Any distortion that may be introduced during the information exchange
    Photo courtesy Microsoft Office Clip Art, keyword search - hearing,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 22. Gatekeeper
    An elite group of corporations of media commentators and professional producers that decide what the audience should receive
    Photo courtesy Microsoft Office Clip Art, keyword search - gate,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
  • 23. The Big Picture
    Possible manipulation
    Corporate
    Political
    Photo courtesy Microsoft Office Clip Art, keyword search - worldwide,
    http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033