A MonaVie Business Overview
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A MonaVie Business Overview

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Great overview of the business locations and fruits involved in the MonaVie Opportunity but the Scientists are not finished!

Great overview of the business locations and fruits involved in the MonaVie Opportunity but the Scientists are not finished!

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  • 1. PRODUCT KNOWLEDGE Quick Reference Guide The materials in this Quick Reference Guide are available for free distribution only. Posting these materials to appropriate websites, distribution by email or fax when requested, and printing (or reprinting at copy centers) is allowed and encouraged. These free materials may be used to train existing or prospective members of your downline or staff. These materials may contain information that eventually becomes outdated; therefore, the MonaVie University website should be consulted often to obtain the most recent version of this training guide: www.MonaVieUniversity.com. These materials may not be altered, sold, or resold under any circumstances and are the sole property of MonaVie LLC. © 2009 MONAVIE LLC. ALL RIGHTS RESERVED
  • 2. CONTENTS (To navigate, click on the page numbers below.) ! 10 KEY REASONS TO DRINK MONAVIE &! MONAVIE PULSE BLEND " INTRODUCTION TO AÇAI &" MONAVIE KOSHER BLEND # PROCESS &# MONAVIE EMV $ ANTIOXIDANTS &) HEALTH CLAIMS % TESTING (* INTERNATIONAL PRODUCT CLAIMS &' MONAVIE BLENDS GENERAL FACTS !$ GLOSSARY && MONAVIE ORIGINAL BLEND *! PHOTO GLOSSARY &( MONAVIE ACTIVE BLEND *% FLASH ANIMATED PRODUCT TRAINING
  • 3. CLICK HERE 10 KEY REASONS TO TO RETURN TO CONTENTS DRINK MONAVIE 1 PRODUCTS BASED ON A SUPERFOOD 3 PROPRIETARY FRUIT BLENDS PROVIDE THE Açai is a “superfood” because of unusually BENEFIT OF SYNERGISM high phytonutrient content. Developed with balance, variety and Nutritional pro le: antioxidants, phytonutrients, moderation in mind. vitamins, minerals, trace minerals, amino Each product a blend of açai and 18 other acids, plant sterols, protein, healthy fats, bene cial fruits. and ber. Synergistic effect of fruits acting together Contains all essential amino acids necessary reaches far beyond what any single fruit for life. could accomplish. MonaVie’s freeze-dried açai powder claims highest ORAC score. 4 NUTRITIONAL CONVENIENCE After all we can do to eat right, obtaining 2 SUPERIOR HARVESTING, PROCESSING, adequate nutrition is still a challenge. SAFETY, AND TESTING METHODS Eating greater quantities of good foods is Açai collected by skilled native harvesters in not always a viable solution. partnership with MonaVie. MonaVie products offer a simple and Freeze-dried açai powder and frozen puree convenient solution to help meet some of retain nutrients. your body’s nutritional needs. No clari cation process that removes For men and women on-the-go, all three healthy fats and pulp. MonaVie blends also offer a convenient gel Flash pasteurization quickly removes harmful option formulated to deliver the same remark- microbes and captures avors, colors and able bene ts as their juice counterparts. bene cial nutrients. No kettle pasteurization with hours of heat 5 PHYTONUTRIENTS that cooks out nutritional properties. Not exactly vitamins or minerals, but nutri- Meets FDA “Good Manufacturing Practice” ent compounds acting as cell guardians standard. that contribute to avor, color and disease Meets FDA “Generally Recognized As Safe” resistance of plants. status. Possess antioxidant properties. No athletic banned substances. Passed dangerous substance testing. Safe preservatives maintain freshness and nutritional content.
  • 4. CLICK HERE 10 KEY REASONS TO TO RETURN TO CONTENTS DRINK MONAVIE CONTINUED... 6 ANTIOXIDANTS 9 HEALTHY HEART SUPPORT MonaVie contains multiple antioxidants MonaVie Pulse is a heart healthy blend acting as cell protectors for our bodies that with added plant sterols, resveratrol, and ght damaging free radicals. omega-3s. Antioxidant spectrum: phytonutrients, Plant sterols play a key role in lowering polyphenol, ellagic acid, flavonoids, cholesterol. catechins, anthocyanins, proanthocyanidins, Resveratrol is an antioxidant that supports carotenoids, phlorizin and resveratrol. the cardiovascular system and the body’s ability to protect healthy blood vessels. 7 VITAMINS, MINERALS, TRACE MINERALS Omega-3s are fatty acids with the ability to AND FIBER support a healthy cardiovascular system. MonaVie products contain at least the fol- lowing: vitamin A, vitamin B-5, vitamin B-6, 10 TASTE vitamin C (ascorbic acid), vitamin E, vitamin K, MonaVie tastes better than any product of copper, manganese, potassium and ber. its kind. MonaVie uses natural avors (mixed berry) 8 HEALTHY JOINT SUPPORT to help the nal product remain true to the MonaVie Active was formulated with the avor of the entire original fruit. added bene t of plant-derived glucosamine “Good taste” is more than just flavor— scienti cally shown to help promote joint it‘s holding high standards in every mobility, health, and function. aspect of living.
  • 5. CLICK HERE INTRODUCTION TO AÇAI TO RETURN TO CONTENTS DESCRIPTION A small, round, dark-violet berry crowned with a white ornamental whorl with an appearance similar to that of a grape, but it has a smaller amount of pulp and a single large seed. FLAVOR Açai avor can be described as a cross between blackberries and chocolate. SUPERFOOD Açai is de ned as a “superfood” because of its unusually high phytonutrient content. NUTRITIONAL PROFILE Antioxidants, phytonutrients, vitamins, minerals, trace minerals, amino acids, plant sterols, protein, healthy fats, and ber. AMINO ACIDS Contains all essential amino acids necessary for life. ORAC SCORE MonaVie’s freeze-dried açai powder claims highest ORAC score.
  • 6. CLICK HERE PROCESS TO RETURN TO CONTENTS HARVESTING Teams of skilled native harvesters in partnership with MonaVie climb up to 30 meters high with vines secured tightly around their ankles for safety to pick the nutritious and powerful açai berries. FREEZE-DRIED POWDER (-80°F) By freeze-drying the açai--a highly effective method of preserving food by rapid freezing then drying in a vacuum--up to one hundred percent of the phytonu- trient composition is maintained when compared to other drying methods. PHYTOCHEMICAL RETENTION IN DRIED FRUITS Freeze-drying: 100% Air drying: 45% Spray drying: 30% FROZEN PUREE Freezing the açai puree also helps guarantee that a signi cant amount of the berry’s nutritional content is maintained. FLASH PASTEURIZATION Flash pasteurization is a method of sterilizing food to make it safe for human consumption that involves a process of high heat for a short time to destroy all potentially harmful microbes. Using this method, MonaVie products are rapidly heated, bottled, and cooled, thereby capturing the fresh avors, vibrant colors, and bene cial nutrients.
  • 7. CLICK HERE ANTIOXIDANTS TO RETURN TO CONTENTS FREE RADICALS ANTIOXIDANTS TO THE RESCUE! A free radical is an unstable compound that your Antioxidants act as cell protectors for our bodies body is exposed to daily. that prevent free radicals from potentially damaging millions of healthy, functioning cells. They do this by Left without restraint, free radicals can damage healthy donating an electron to unstable free radicals, which cells and are believed to be involved with premature neutralizes their harmful effects. aging and many chronic diseases. DIET AND SUPPLEMENTATION OXIDATION Obtaining a variety of antioxidants through diet or In excess, free radicals produce harmful oxidation that supplementation is essential to maintaining your can damage cell membranes. good health. An example of oxidation is an apple core. Because HIGHEST ANTIOXIDANT LEVELS it’s been exposed to oxygen in the air, it turns brown. Scienti c studies have shown that when properly freeze-dried, açai contains higher antioxidant levels CAUSES OF FREE RADICALS than any other whole fruit or vegetable on earth; four Free radicals are everywhere and are impossible to to eleven times greater than blueberries. avoid. They are a result of everyday living. They can be found in the air we breathe, the water we drink, and ORAC SCALE the food we eat. The ORAC scale is a standardized method for measuring the antioxidant capacity in fruits and Tobacco smoke, alcohol, pollution, insecticides, radia- vegetables. The acronym “ORAC” stands for tion, chemicals in the home or at work, and excessive “Oxygen Radical Absorbance Capacity.” amounts of sunlight are all proli c contributors to the formation of free radicals. MonaVie’s freeze-dried açai powder claims an ORAC score higher than any other whole fruit or vegetable Other causes include a high-fat diet, stress, insuf cient tested to date—it’s simply unparalleled in its sleep, and strenuous exercise. antioxidant strength. OXIDATIVE STRESS When free radicals outweigh the body’s ability to counter their damaging effects, the result is known as oxidative stress.
  • 8. CLICK HERE ANTIOXIDANTS TO RETURN TO CONTENTS CONTINUED... VALIDATION STEPS PHYTONUTRIENTS MonaVie has completed studies in the following three Not exactly vitamins, and not exactly minerals, areas of research and has demonstrated powerful phytonutrients are compounds acting as cell guardians antioxidant capabilities in all three. that contribute to avor, color and disease resistance of plants. Many phytonutrients, also called Step one: In Vitro Testing (in a test tube) “phytochemicals,” have antioxidant properties. When validating a product’s ability to ght free radicals or antioxidant abilities, identifying its ORAC One can receive maximum health bene ts by value is just the rst step. This rst step is accomplished consuming a variety of phytonutrients with a full with In Vitro Testing in a laboratory test tube. spectrum of colors and pigments, such as those found in MonaVie products. Step two: Ex Vivo Testing (outside the body) In Vitro ORAC Testing is valid, but it only identi es a product’s potential to ght a speci c group of free radicals. This is not a true representation of what actually happens in the body. There’s more. The second step of validation is to do Ex Vivo Testing, meaning testing of live organisms outside of the body. Step three: Clinical Human Research If results are positive for In Vitro and Ex Vivo Testing, the third step is to conduct Clinical Human Research. This type of study demonstrates what is taking place in the body by consuming a particular product.
  • 9. CLICK HERE TESTING TO RETURN TO CONTENTS FDA COMPLIANT ATHLETIC BANNED SUBSTANCES MonaVie goes to great lengths to ensure its products With a strong interest in providing support for health- continue to be safe. This includes using ingredients conscious athletes, MonaVie wanted to be sure the with “Generally Recognized As Safe” status as required legitimacy of its products would never be called into by the FDA prior to sale. question. Consequently, Original and Active were subjected to rigorous testing for over 170 harmful MonaVie also ensures that its products are substances. manufactured according to “Current Good Manufacturing Practices” as required by the FDA. These substances are banned from the MonaVie Game: RIGOROUS TESTING Beta Blockers Diuretics MonaVie employs rigorous testing to ensure its Narcotics Anabolic Steroids products meet its pre-determined high quality stan- Stimulants Masking Agents dards for safety and purity. DANGEROUS SUBSTANCE TESTING However, despite our con dence in the safety of MonaVie products have also been tested for benzene, MonaVie products, if you have any health concerns, heavy metals, harmful bacteria, and pesticides; none you should carefully read the label for its ingredient detected. content and consult a physician before starting any new product or program. “Good taste” is more than just avor—it’s holding high standards INTERACTIONS Although MonaVie does not provide medical advice, in every aspect of living. there are some prescription medicines that are known GOOD TASTE to interact with foods and nutrients that you should be It’s no secret that MonaVie has better taste than any aware of. product of its kind. These include vitamin K with blood thinners or anti- “Live each season as it passes; breathe the air, drink coagulants, and potassium with blood pressure and the drink, taste the fruit, and resign yourself to the ACE inhibitor medications. Before taking MonaVie in uences of each.” products, be sure to review your prescriptions rst, --Henry David Thoreau then consult with your physician.
  • 10. CLICK HERE MONAVIE BLENDS TO RETURN TO CONTENTS GENERAL FACTS NATURAL FLAVORS COMPLETE PROTEIN MonaVie uses natural avors. MonaVie’s natural Açai is a complete protein, meaning that it has all avors make their products more palatable and bal- essential amino acids. But to avoid any confusion, the anced by staying true to the natural avor of the entire actual amount of protein per serving in the MonaVie fruit. The natural avor used in MonaVie Original and blends is less than one gram per ounce. Therefore, Active juices and in MonaVie Gel is a mixed berry the label on the bottle states “0 grams” of protein. natural avor. Four ounces of MonaVie juice, however, provide 1 gram of protein. GREEN CLUMPS Kind of like the oil droplets that form when you shake SHELF LIFE oil and vinegar together, the green clumps you might Unopened: see in MonaVie juice are heart-friendly substances All juices, gels and Emv = 1 year known as mono and poly-unsaturated fatty acids, Opened & Refrigerated: which come from the açai berry. These fats tend to Original and Active = 30 - 60 days coagulate or clump together when ash pasteurized. Pulse = 15 - 30 days They are not harmful; in fact, they are very healthy. EMV = Consume in one sitting Remember to shake the PRESERVATIVES Because MonaVie has no control over how products bottle well before pouring. are stored once they arrive at their destination, we understand that the products might be stored in sub- CONTENT MAY VARY optimal conditions—conditions in which potentially Healthy fat content also accounts for why MonaVie harmful bacteria could grow. For this reason, products may sometimes taste or look different. De- MonaVie employs the sensible use of preservatives pending on the area of the Amazon and the time of to prevent such microbial growth from taking place. year the açai berry is harvested, the fat content may vary slightly from bottle to bottle. Sodium benzoate and potassium sorbate are ap- proved by the U.S. Food and Drug Administration. As with any natural fruit or vegetable, it’s not They’re very safe and have been used in food products produced with the exact same nutritional for over a century. These preservatives help maintain the composition every time it grows. freshness and nutritional content of MonaVie products.
  • 11. CLICK HERE MONAVIE TO RETURN TO CONTENTS ORIGINAL BLEND SYNERGISM AÇAI PROPORTIONS Synergism comes about when two or more things com- The exact amount of açai, or of the other fruits bine together to create something greater than either contained in MonaVie blends is not disclosed. of them could produce by themselves. Like when you This is considered one of the company’s greatest mix red and blue paint together - you get purple. intellectual assets. Adhering to the philosophy of balance, variety, and However, it’s public knowledge that açai is the most moderation, each MonaVie product includes a blend abundant fruit in the blends, and the amount of açai of the açai berry, and 18 other bene cial fruits from used in all three blends is the same. around the world. Together, their synergistic effect reaches far beyond what any single fruit could GEL PACKS accomplish. For men and women on-the-go, all three blends also offer a convenient gel option formulated to deliver the ORIGINAL JUICE BLEND same remarkable bene ts as their juice counterparts. MonaVie Original is essentially the foundation for Ac- tive and Pulse. MonaVie Original offers potent anti- oxidant protection against free radicals, delivers the antioxidant capacity of approximately 13 servings of fruits and vegetables in just four ounces, and features a wide array of nutrients for optimal health.
  • 12. CLICK HERE MONAVIE TO RETURN TO CONTENTS ACTIVE BLEND ACTIVE JUICE BLEND In addition to the bene cial properties found in our Original juice blend, MonaVie Active was formulated with the added bene t of plant- derived glucosamine scienti cally shown to help promote joint mobility, health, and function. The type of glucosamine used in Active is the only non-animal, non-shell sh form of glucos- amine available, and therefore can be consumed by people with shell sh allergies. This vital formula delivers the resources your body needs to get moving.
  • 13. CLICK HERE MONAVIE TO RETURN TO CONTENTS PULSE BLEND PULSE JUICE BLEND Boasts heart healthy levels of plant sterols to help Just like our Active blend, the bene cial properties maintain existing healthy cholesterol levels. of Pulse are the same as those of our Original blend, Features resveratrol, which supports your cardio- but with added bene ts. MonaVie Pulse was created vascular system by helping protect healthy blood with your heart in mind. This delicious blend of juices vessels. deliver powerful nutrients that support your Delivers powerful antioxidant polyphenols to cardiovascular system. promote a healthy cardiovascular system. “MonaVie Pulse was created with your heart in mind.”
  • 14. CLICK HERE MONAVIE TO RETURN TO CONTENTS PULSE BLEND CONTINUED... CHOLESTEROL THE PULSE SOLUTION This is typically attributed to the amount According to the American Heart Foods containing at least 0.4 grams per of polyphenols present in the grapes Association, elevated blood serving of plant sterols, eaten twice a used to make French red wines. cholesterol is a major risk factor in day with meals for a daily total intake cardiovascular health. Nearly 100 of at least 0.8 grams as part of a diet RESVERATROL million Americans have elevated low in saturated fat and cholesterol, MonaVie Pulse contains resveratrol, a cholesterol and they don’t even know it. may reduce the risk of heart disease. natural compound produced by some plants to protect it from environmental The good news that cholesterol levels Now compare this with MonaVie Pulse, stresses like fungal disease and sun can often be modi ed by lifestyle which contains signi cant plant sterol radiation. changes, such as eating a diet low levels. One 2 ounce serving of Pulse, in saturated fat and cholesterol, and two times a day also supplies 0.8 Resveratrol also supports the human high in whole grains, fruits, and grams of plant sterols. Problem solved! cardiovascular system and the body’s vegetables. ability to protect healthy blood vessels. NO CLARIFICATION PROCESS PLANT STEROLS Some companies only use clari ed Many plants contain substances known açai juice which has been stripped of as sterols, phytonutrients found in the its heart-healthy fats. But as you know, fatty tissues of plants. Wheat germ, MonaVie uses premium açai without sesame oil, wheat bran, and Brussels removing the berry’s bene cial fat. sprouts are rich in plant sterols. NO ADVERSE EFFECTS In a number of studies, plant sterols Numerous human studies conducted have demonstrated the ability to im- with plant sterols have shown no prove cholesterol levels in humans. adverse effects in most populations. However, if you’re pregnant or lactating PLANT STEROLS COMPETE WITH and have a speci c concern or question CHOLESTEROL about consuming MonaVie Pulse, we When plant sterols are consumed, they recommend you consult with your physi- compete with cholesterol for absorption cian prior to consuming the product. in the body. From your body’s point of view, plant sterols look a lot like THE FRENCH PARADOX cholesterol. In addition to the protective bene ts of plant sterols, MonaVie products also DIFFICULTY OF CONSUMING contain a variety of polyphenols. Poly- ENOUGH STEROLS phenols are a class of powerful antioxi- It’s dif cult to consume enough foods dants that are thought to be responsible high in plant sterols on a daily basis to for the French Paradox. maintain healthy cholesterol levels. The French have a diet relatively And even if you could, you would high in fat, yet have a decreased hardly have room to eat anything else. incidence of heart disease.
  • 15. CLICK HERE MONAVIE TO RETURN TO CONTENTS KOSHER BLEND KOSHER JUICE BLEND MonaVie Kosher is very similar to MonaVie Original, MonaVie Original is also available in a Kosher but has its own unique blend of fruits. This accounts certi ed blend. Kosher certi ed foods are foods that for the slight difference in the color, taste, and texture. meet Jewish dietary laws and traditions. MonaVie has It does not have white grape, aronia, cupuacu, or received certi cation from the Orthodox Union, the camu camu, and doesn’t contain potassium sorbate. world’s largest and most widely recognized Kosher Four new fruits have been added: pineapple, certi cation agency. elderberry, cherry and blackberry.
  • 16. CLICK HERE MONAVIE TO RETURN TO CONTENTS EMV BLEND ENERGY TO THE POWER OF MONAVIE Unlike most energy drinks which are loaded with synthetic caffeine and high fructose corn syrup, MonaVie EMV is a natural, healthy, long lasting blend of antioxidant-rich super fruits and energizing botanicals. Great tasting and lightly carbonated, this healthy formula increases performance, endurance, and concentration by kicking up your energy level and keeping it there—without the high sugar, stimulant-subsequent crash. PALATINOSETM The sweet taste, and most of the calories in MonVie EMV, come from the fruit juices and Palatinose, which are healthier energy sources. Isomaltulose is the generic name for Palatinose, which is a carbo- hydrate found naturally in honey and sugar cane. Palatinose metabolizes more slowly when compared to table sugar, promoting a steady stream of energy over a longer period of time. Another bene t of Palatinose is that it doesn’t cause gastric discomfort, and it’s kinder to the teeth.
  • 17. CLICK HERE MONAVIE TO RETURN TO CONTENTS EMV BLEND CONTINUED... CARBS COMBINED WITH CAFFEINE EMV ENERGIZING NUTRIENT: L-TYROSINE “Real energy,” as opposed to “perceived energy,” L-tyrosine, an amino acid, is a precursor to adrenaline comes from calories. Caffeine alone revs up the body naturally formed in the body. Because of its role in the and mind but lacks the fuel to give them power. The body, tyrosine may be involved with helping the body body is highly active and requires a steady ow of cope with stressful situations. fuel from carbohydrates, which provide calories and energy. EMV ENERGIZING NUTRIENT: VITAMIN C (FROM ACEROLA) MonaVie E provides a responsible level of natural MV Vitamin C is a water-soluble vitamin needed by the caffeine for clarity and focus with a proper blend of body for hundreds of vital metabolic reactions. This carbohydrates to give the fuel needed for a combina- need, along with its antioxidant properties, makes tion of immediate and longer lasting energy levels. Vitamin C an important nutrient to consume daily to help maintain proper cell metabolism and tissue health. EMV A SUPERFRUIT BLEND Like the other MonaVie products EMV ENERGIZING NUTRIENT: B-COMPLEX VITAMINS you’ve learned about, MonaVie EMV B-complex consists of essential vitamins important for is also fundamentally a superfruit many physiological functions, and functions such as blend. This blend includes açai, the metabolism of carbohydrates and fat into energy. apple, acerola, camu camu, The B-complex vitamins included in MonaVie EMV are cupuaçu, pear, and white and purple vitamins B3, B5, B6, and B12. grape. The amount of açai in EMV is comparable to the amount found in TOO MUCH CAFFEINE UNLIKELY the MonaVie juices and gel products. Too much caffeine, especially for sensitive individuals, can cause restlessness, anxiousness, irritability and EMV BOTANICALS headaches. Too much is considered more than 500 In addition to the fruit juices, MonaVie EMV has been milligrams daily. infused with powerful energy-enhancing botanicals: guarana, green tea, maca, yerba mate and ginseng. Too much caffeine = 500 milligrams daily EMV = 55 milligrams caffeine per serving EMV ENERGIZING NUTRIENT: D-RIBOSE Along with healthy fruits and botanicals, speci c en- MonaVie EMV contains about 55 milligrams of caffeine ergizing nutrients were added to EMV so you can stay per serving. This amount of caffeine is comparable up to speed in a fast paced world. Ribose is a unique to many popular cola drinks. A person would have carbohydrate that when combined with other compo- to consume an unusually high number of servings to nents increases production and storage of cell energy. have these side effects.
  • 18. CLICK HERE HEALTH TO RETURN TO CONTENTS CLAIMS ORIGINAL CLAIMS YOU CAN MAKE ABOUT MONAVIE, AÇAI, ORIGINAL AND BLENDS
  • 19. CLICK HERE HEALTH CLAIMS TO RETURN TO CONTENTS ORIGINAL CONTINUED... CLAIMS YOU CAN MAKE CLAIMS YOU CAN MAKE ABOUT MONAVIE AND AÇAI: ABOUT ORIGINAL AND BLENDS: Claim Number 1: General Claim Number 8: Original & Blends MonaVie products are foods and are not intended to prevent, MonaVie delivers a blend of 19 fruits, including the treat, or cure any disease or medical condition. açai berry. Claim Number 2: General Claim Number 9: Original & Blends Always position the products strictly as foods. Foods are Açai is one of nature’s top superfoods. intended to provide your body with the nutrition necessary to maintain and promote good health. Claim Number 10: Original & Blends Consuming MonaVie helps you to maintain a healthy and Claim Number 3: Açai active lifestyle. The açai berry has been prized for centuries as a source of health, energy, and longevity. Claim Number 11: Original & Blends People who regularly consume MonaVie have reported Claim Number 4: Açai better health and an overall sense of well being. MonaVie freeze-dried açai is unparalleled in its antioxidant strength. Claim Number 12: Original & Blends MonaVie products offer a simple and convenient solution Claim Number 5: Açai to help meet some of your body’s nutritional needs. Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have one of the highest tested antioxi- Claim Number 13: Original & Blends dant capacities of any fruit or vegetable. MonaVie’s premier açai blend delivers antioxidants and phytonutrients to help maintain and promote good health. Claim Number 6: Açai MonaVie’s freeze dried açai boasts 4 to 11 times the Claim Number 14: Original & Blends antioxidant capacity of whole blueberries and more than In comparing ORAC scores, four ounces of MonaVie has 20 times the antioxidant capacity of whole raspberries. the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables. Claim Number 7: Açai A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proanthocyanidins, and other avonoids.
  • 20. CLICK HERE HEALTH CLAIMS TO RETURN TO CONTENTS ACTIVE GENERAL CLAIMS YOU CAN MAKE ABOUT MONAVIE ACTIVE: Claim Number 15: Active Clinical Study: In a double blind, placebo controlled, crossover clinical study, subjects taking MonaVie Active had a signi cant increase in their anti- oxidant capacity, and the inhibition of free radical damage.* Claim Number 16: Active Clinical Study: This study also suggests that drinking 4 ounces of MonaVie Active daily may help support a healthy cardiovascular system by increasing the antioxidant capacity in the body.* Claim Number 17: Active MonaVie Active contains the additional bene ts of glucosamine to help maintain healthy joint function. Claim Number 18: Active Glucosamine in MonaVie Active is a natural substance found in healthy cartilage. Claim Number 19: Active Glucosamine helps build glycoproteins, which are essential in making and maintaining healthy connective tissue *Note: This study was con- and joint cartilage. ducted in a relatively small number of healthy adults. Claim Number 20: Active Glucosamine helps promote joint Further studies with larger mobility, health, and function. sample sizes are needed before these results can be Claim Number 21: Active generalized to the popu- Glucosamine helps maintain healthy lation at large. joint exibility and range of motion.
  • 21. CLICK HERE HEALTH TO RETURN TO CONTENTS CLAIMS PULSE HEART, CHOLESTEROL, AND GENERAL CLAIMS YOU CAN MAKE ABOUT MONAVIE PULSE
  • 22. CLICK HERE HEALTH CLAIMS TO RETURN TO CONTENTS PULSE CONTINUED... HEART CLAIMS YOU CAN CHOLESTEROL CLAIMS Claim Number 38: Pulse Resveratrol has antioxidant and other MAKE ABOUT PULSE: YOU CAN MAKE ABOUT body-bene cial properties. Resveratrol Claim Number 22: Pulse PULSE: is a natural compound produced by some plants to protect it from environ- Heart friendly. mental stresses like sun radiation. Claim Number 31: Pulse MonaVie Pulse contains plant sterols, Claim Number 23: Pulse Claim Number 39: Pulse Guidelines which studies suggest play a key role in Supports heart health. MonaVie products (including Pulse) lowering cholesterol. are not intended to replace or mimic Claim Number 24: Pulse the activity, effects, or bene ts of drugs Claim Number 32: Pulse Supports the heart and or medications. Do not substitute or Helps maintain existing healthy cardiovascular system. replace your medications with cholesterol levels. MonaVie Pulse. Claim Number 25: Pulse Claim Number 33: Pulse MonaVie Pulse’s unique blend of fruits Claim Number 40: Pulse Guidelines Helps maintain healthy cholesterol is noted for its antioxidant polyphenol The plant sterol activity, effects, and levels already within a normal range. content. bene ts in MonaVie Pulse as it relates Claim Number 34: Pulse to heart health and cholesterol are sig- Claim Number 26: Pulse ni cantly less than that found in drugs. Studies suggest that when plant sterols MonaVie Pulse is formulated to support are present, the body absorbs less heart health. Claim Number 41: Pulse Guidelines cholesterol. If you have a concern of any kind Claim Number 27: Pulse related to MonaVie Pulse or its contra- Claim Number 35: Pulse MonaVie Pulse is a heart healthy blend indications with medications, consult Plant sterols compete with cholesterol with added plant sterols and resvera- with your physician before consuming for absorption in the body. trol, which help to support a healthy MonaVie Pulse. cardiovascular system. Claim Number 36: Pulse Foods containing at least 0.4 g per Claim Number 42: Pulse Guidelines Claim Number 28: Pulse Do not use MonaVie Pulse as an serving of plant sterols, eaten twice a Contains plant sterols that help maintain alternative to physician consultation or day with meals for a daily total intake heart health. advice. of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may Claim Number 28: Pulse Claim Number 43: Pulse Guidelines reduce the risk of heart disease. Contains plant sterols that help maintain MonaVie Pulse does not cure heart heart health. disease. GENERAL CLAIMS YOU Claim Number 29: Pulse CAN MAKE AND Claim Number 44: Pulse Guidelines MonaVie Pulse was designed with your MonaVie Pulse does not cure, treat, heart in mind. IMPORTANT GUIDELINES mitigate, or prevent serious cholesterol ABOUT PULSE: problems. Claim Number 30: Pulse Resveratrol is an antioxidant that Claim Number 37: Pulse Claim Number 45: Pulse Guidelines supports the cardiovascular system and MonaVie Pulse, like red wine, contains MonaVie Pulse is intended for healthy the body’s ability to protect healthy a variety of phenolic antioxidants people, not for people with heart or blood vessels. including resveratrol, without the alcohol. cholesterol diseases.
  • 23. CLICK HERE HEALTH CLAIMS EMV TO RETURN TO CONTENTS CLAIMS YOU CAN MAKE Claim Number 53: EMV Claim Number 61: EMV Promotes longer lasting and Promotes vitality. ABOUT EMV: improved energy levels. Claim Number 62: EMV Claim Number 46: EMV Claim Number 54: E MV Enhances performance. Effective energy supply. Nutritious energy. Claim Number 63: EMV Claim Number 47: EMV Claim Number 55: E MV Boosts endurance. More balanced energy release. Natural energy for the body and mind. Claim Number 64: EMV Claim Number 48: E MV Increases alertness. Longer lasting energy release. Claim Number 56: EMV Energizing blend. Claim Number 65: EMV Claim Number 49: E MV Fights fatigue. Naturally energizing. Claim Number 57: EMV Convenient energy. *Note: This study was conducted in Claim Number 50: EMV a relatively small number of healthy A 100% natural energy source. Claim Number 58: EMV adults. Further studies with larger Promotes mental clarity. sample sizes are needed before these Claim Number 51: EMV results can be generalized to the Energizing ingredients for a Claim Number 59: EMV population at large. healthy lifestyle. Promotes mental focus. Claim Number 52: EMV Claim Number 60: EMV Healthy energy. Promotes vigor.
  • 24. CLICK HERE INTERNATIONAL TO RETURN TO CONTENTS PRODUCT CLAIMS Canada | Brazil | Australia | New Zealand Singapore | Japan | Mexico
  • 25. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS CANADA CLAIMS YOU CAN MAKE CLAIMS YOU CAN MAKE ABOUT MONAVIE IN CANADA: ABOUT AÇAI IN CANADA: Açai is one of nature’s top superfoods. açai berry. The açai berry has been prized for centuries as a source Consuming MonaVie helps you to maintain a healthy and of health, energy, and longevity. active lifestyle. MonaVie freeze-dried açai is unparalleled in its antioxi- People who regularly consume MonaVie have reported dant strength. MonaVie’s freeze dried açai boasts more better health and an overall sense of well being. than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole MonaVie products offer a simple and convenient solution raspberries. to help meet some of your body’s nutritional needs. Pre-clinical research on the freeze-dried açai used in MonaVie’s premier açai blend delivers the phytonutrients MonaVie products shows it to have a high antioxidant and antioxidants you need to maintain a healthy and active capacity, especially against superoxide free radicals. lifestyle. Freeze-dried açai in a SOD assay (SORAC) had one In comparing ORAC scores, four ounces of MonaVie has of the highest tested antioxidant capacities of any fruit or the equivalent antioxidant capacity of approximately 13 vegetable to ght superoxide free radicals. servings of fruits and vegetables. Freeze-dried açai used in MonaVie products has a high MonaVie’s premier açai blend is a source of antioxidants antioxidant capacity, especially against peroxyl free radicals. to support good health. A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proantho- cyanidins, and other avonoids.
  • 26. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS CANADA CONTINUED... CLAIMS YOU CAN MAKE ABOUT UNAUTHORIZED HEALTH CLAIMS MONAVIE NATURAL HEALTH FOR CANADA: (GLUCOSAMINE) IN CANADA: Do not use terms or phrases that suggest the product can prevent, mitigate, diagnose, treat or cure a disease. glucosamine to help maintain healthy joint function. Do not use terms or phrases that suggest an ingredient can prevent, mitigate, diagnose, treat or cure a disease. Glucosamine in MonaVie Active is a natural substance found in healthy cartilage. When promoting the product, do not use scienti c studies or other publications that discuss the effects of the ingredi- Glucosamine helps build glycoproteins, which are es- ents if they conclude or suggest the ingredients can prevent, sential in making and maintaining healthy connective tissue mitigate, diagnose, treat or cure a disease. and joint cartilage. Monavie Active promotes healthy joints by lubricating and nourishing damaged tissue and cartilage. Glucosamine helps maintain healthy joint exibility and range of motion.
  • 27. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS BRAZIL GENERAL CLAIMS YOU CAN MAKE ABOUT MONAVIE IN BRAZIL: way to enjoy the avor of the Amazon. among them an exclusive form of açai (açai freeze dried powder). It’s made of powders, juices, and fruit concentrates. product a drink without comparison. It unites the properties of all fruits in a balanced form. all stages: from fruit selection and the freeze drying process to product distribution and taking caring of the consumer. the pasteurization process. MonaVie uses a modern process of ash pasteurization, which rapidly heats and cools the product, guaranteeing its total safety for consumption. is innovative and exclusive. This is the only process capable The traditional pasteurization method, widely used in the of maintaining the unaltered properties of the fruit while market, may cook out the nutrients. This doesn’t occur with allowing for a larger concentration of açai per bottle. MonaVie Original. added sugar. ultraviolet rays and their consequent oxidation.
  • 28. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS BRAZIL CONTINUED... CLAIMS YOU CAN MAKE IN BRAZIL UNAUTHORIZED HEALTH CLAIMS ABOUT MONAVIE ORIGINAL BLEND: FOR BRAZIL: MonaVie Original is a premium drink created from It is important not to make any therapeutic claims an exclusive blend of açaí and 18 other fruits, including regarding our products, including any mention of treat- cupuaçu, acerola, romã (pomegranate), cranberry, and ment, prevention, cure, and diagnosis of disease or medi- blueberry. cal conditions. Our Compliance department acts promptly regarding the violation of this policy. completely innovative and incorporates freeze-dried açaí, We should also avoid making claims about antioxidant purees, and concentrated juices. The processing of açaí bene ts or functionality, that the product bene ts the body, occurs within 24 hours of harvesting due to its high or that the product contributes to health or well-being. oxidation index. - mula, and an exclusive process. MonaVie Original is a premium drink for everyday use.
  • 29. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS AUSTRALIA GENERAL CLAIMS YOU CAN MAKE UNAUTHORIZED HEALTH CLAIMS ABOUT MONAVIE IN AUSTRALIA: FOR AUSTRALIA: It is important not to make any claims that MonaVie improves health. capacity. Do not use terms or phrases that suggest MonaVie decreases minor aches and pains or that MonaVie products enhance joint mobility and exibility. health, decrease free radical activity, or enhancing joint shown that MonaVie…” are not mobility, we are con ned to making claims that relate allowed in Australia. to nutritional support and the maintenance of an already healthy body or system.
  • 30. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS NEW ZEALAND GENERAL CLAIMS YOU CAN MAKE UNAUTHORIZED CLAIMS FOR ABOUT MONAVIE IN NEW ZEALAND: NEW ZEALAND: or extent of a physiological condition. a physiological function whether permanently or temporar- health, decrease free radical activity, or enhancing joint ily, in any way, must be avoided. Such products constitute mobility, we are con ned to making claims that relate “medicines” in NZ and must be registered. to nutritional support and the maintenance of an already healthy body or system. It is important not to make any claims that MonaVie improves health. WHEN ADVERTISING IN Do not use terms or phrases that suggest MonaVie NEW ZEALAND: decreases minor aches and pains or that MonaVie products enhance joint mobility and exibility. ‘health’ or any word or words of similar import as a part of or in conjunction with the name of the product. have shown that MonaVie…” are not allowed in New Zealand. of or a reference to any disease or physiological condition.
  • 31. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS SINGAPORE CLAIMS YOU CAN MAKE ABOUT CLAIMS YOU CAN MAKE MONAVIE IN SINGAPORE: ABOUT AÇAI IN SINGAPORE: In relation to the following claims, please ensure that there is corresponding scienti c evidence in substantiation of the of health, energy, and longevity. truth and accuracy of these claims (both ingredient and product-based claims) and such evidence is available for - production to the authorities if requested. dant strength. MonaVie’s freeze dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole berry. raspberries. Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have a high antioxidant capacity, especially against superoxide free radicals. active lifestyle. Freeze-dried açai in a SOD assay (SORAC) had one of the highest tested antioxidant capacities of any fruit or better health and an overall sense of well being. vegetable to ght superoxide free radicals. Freeze-dried açai used in MonaVie products has a high to help meet some of your body’s nutritional needs. antioxidant capacity, especially against peroxyl free radicals. A nutritional analysis of the freeze-dried açai used in and antioxidants you need to maintain a healthy and active MonaVie products found it to have anthocyanins, proantho- lifestyle. cyanidins, and other avonoids. the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables. to support good health.
  • 32. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS SINGAPORE CONTINUED... CLAIMS YOU CAN MAKE ABOUT UNAUTHORIZED CLAIMS FOR MONAVIE NATURAL HEALTH SINGAPORE: (GLUCOSAMINE) IN SINGAPORE: prevent, mitigate, diagnose, treat or cure a disease. glucosamine to help maintain healthy joint function. Do not use terms or phrases that suggest an ingredient can prevent, mitigate, diagnose, treat or cure a disease. found in healthy cartilage. or other publications that discuss the effects of the ingredients if they conclude or suggest the ingredients can prevent, in making and maintaining healthy connective tissue and mitigate, diagnose, treat or cure a disease. joint cartilage. In relation to these claims, please ensure that there is corresponding scienti c evidence in substantiation of the and nourishing damaged tissue and cartilage. truth and accuracy of these claims (both ingredient and product-based claims) and such evidence is available for production to the authorities if requested. range of motion.
  • 33. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS JAPAN CLAIMS YOU CAN MAKE ABOUT CLAIMS YOU CAN MAKE MONAVIE IN JAPAN: ABOUT AÇAI IN JAPAN: MonaVie delivers a blend of 19 fruits, including the açai berry. The açai berry has been prized for centuries as a source Consuming MonaVie helps you to maintain a healthy and of health, energy, and longevity. active lifestyle. MonaVie products offer a simple and convenient solution strength. to help meet some of your body’s nutritional needs. MonaVie’s premier açai blend delivers phytonutrients. MonaVie products found it to have anthocyanins, proantho- cyanidins, and other avonoids. “Antioxidants” is clearly a word of “suggestion of medi- cine-like effect”, and therefore cannot be used in sales tools. If the sales tools does not describe the effect of the açai but the importance of the ingredients in açai for maintaining health, the description is acceptable. In comparing ORAC scores, four ounces of MonaVie has the equivalent capacity of approximately 13 servings of fruits and vegetables.
  • 34. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS JAPAN CONTINUED... STRUCTURE/FUNCTION CLAIMS YOU have reported better health and an overall sense of well CAN MAKE ABOUT MONAVIE ACTIVE being. (GLUCOSAMINE) IN JAPAN: - dants” is clearly the word of “suggestion of medicine-like glucosamine to help maintain healthy joint function. effect”, therefore you cannot use the word in sales tools. If the sales tools describe not the effect of the açai but the im- portance of the ingredients in açai for maintaining health, the description is acceptable. For example, “XX in açai is important to maintain your health”.) and phytonutrients to help maintain good health. This may be deemed to consti- tute “suggestion of medicine-like effect” under the Pharma- UNAUTHORIZED CLAIMS FOR JAPAN: ceutical Affairs Law. MonaVie’s freeze dried açai boasts more than 15 times can prevent, mitigate, diagnose, treat or cure a disease. the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries. or other publications that discuss the effects of the ingredi- Glucosamine in MonaVie Active is a natural substance ents if they conclude or suggest the ingredients can prevent, found in healthy cartilage. Since this describes the speci c mitigate, diagnose, treat or cure a disease. parts of body (cartilage), it may be deemed to constitute “suggestion of medicine-like effect” under the Pharmaceuti- MonaVie freeze-dried açai is unparalled in its antioxidant cal Affairs Law. strength. (The term “unparalleled” might be inappropriate in light of prohibition of false and exaggerating statement.) Glucosamine helps maintain healthy joint exibility and range of motion. This may also be deemed to constitute “suggestion of medicine-like effect” under the Pharmaceuti- cal Affairs Law.
  • 35. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS MEXICO CLAIMS YOU CAN MAKE ABOUT CLAIMS YOU CAN MAKE MONAVIE IN MEXICO: ABOUT AÇAI IN MEXICO: The açai berry has been prized for centuries as a possible source of health, energy, and longevity. Some people who regularly consume MonaVie have reported better health and an overall sense of well being. MonaVie freeze-dried açai is unparalleled in its antioxi- dant strength. MonaVie’s freeze dried açai boasts more MonaVie products offer a simple and convenient solution than 15 times the antioxidant capacity of whole blueberries to help meet some of your body’s nutritional needs. and more than 20 times the antioxidant capacity of whole raspberries. MonaVie’s premier açai blend delivers antioxidants and phytonutrients,some of which help maintain and promote Research on the freeze-dried açai used in MonaVie good health. products shows it to have a high antioxidant capacity, especially against superoxide free radicals. In comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 Freeze-dried açai in a SOD assay (SORAC) had one servings of fruits and vegetables. of the highest tested antioxidant capacities of any fruit or vegetable to ght superoxide free radicals. Freeze-dried açai used in MonaVie products has a high antioxidant capacity, especially against peroxyl free radicals. A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proantho- cyanidins, and other avonoids.
  • 36. CLICK HERE PRODUCT CLAIMS TO RETURN TO CONTENTS MEXICO CONTINUED... STRUCTURE/FUNCTION CLAIMS YOU UNAUTHORIZED HEALTH CLAIMS CAN MAKE ABOUT MONAVIE ACTIVE FOR MEXICO: (GLUCOSAMINE) IN MEXICO: prevent, mitigate, diagnose, treat or cure a disease. glucosamine an ingredient that helps maintain healthy joint function. can prevent, mitigate, diagnose, treat or cure a disease. When promoting the product, do not use scienti c studies found in healthy cartilage. or other publications that discuss the effects of the ingredi- ents if they conclude or suggest the ingredients can prevent, mitigate, diagnose, treat or cure a disease. in making and maintaining healthy connective tissue and joint cartilage. function. range of motion.
  • 37. CLICK HERE GLOSSARY TO RETURN TO CONTENTS
  • 38. CLICK HERE GLOSSARY TO RETURN TO CONTENTS Açai: A small, round, dark-violet berry Active Juice Blend: In addition to the bene cial Balance, Variety, Moderation Philosophy: crowned with a white ornamental whorl. Its properties found in our Original juice blend, MonaVie products are developed with the appearance is similar to that of a grape, but MonaVie Active was formulated with the philosophy that balance is better than relying it has a smaller amount of pulp and a single added bene t of plant-derived glucosamine upon the contribution of a single ingredient, large seed. Açai avor can be described as a scienti cally shown to help promote joint variety can produce greater bene ts than one cross between blackberries and chocolate. The mobility, health, and function. This vital formula particular nutrient, and moderation is more primary ingredient in MonaVie products, açai delivers the resources your body needs to get powerful than excess. has been prized for centuries by the people of moving. MonaVie Active contains açai, acerola, the Amazon as a source of health and vitality. white grape, apple, pear, purple grape, Banana: Bananas are typically grown in the Modern science has documented the remark- aronia, cranberry, passion fruit, banana, humid, tropical region of South America and able nutritional properties of the açai berry, prune, kiwi, blueberry, bilberry, camu camu, have very bene cial nutritional properties. bringing it into the limelight of the world and wolfberry, pomegranate and lychee. They are a good source of several nutrients dubbing it a “superfood,” meaning a food including vitamin C and potassium. with an unusually high phytonutrient content. Anthocyanin: Blue, red, and/or violet pigments Featuring an impressive nutritional pro le, açai from fruits and vegetables with antioxidant B-Complex Vitamins: Energizing nutrients is literally loaded—antioxidants, phytonutri- capabilities. added to EMV, b-complex consists of essential ents, vitamins, minerals, trace minerals, amino vitamins important for many physiological func- acids, plant sterols, protein, healthy fats, and Antioxidant: Cell protectors for our bodies that tions, and functions such as the metabolism of ber—all remarkably captured in MonaVie’s prevent free radicals from potentially damaging carbohydrates and fat into energy. The premier açai formulas. The açai berry is millions of healthy, functioning cells. They do B-complex vitamins included in MonaVie EMV particularly unique because it contains all of this by donating an electron to unstable free are vitamins B3, B5, B6, and B12. the essential amino acids necessary for life. In radicals, which neutralizes their harmful effects. fact, so complete is this amazing fruit that the Bilberry: These berries grown on a perennial Brazilian people living along the Amazon use Apple: The traditional apple being added shrub, reddish purple in color and native to it as a primary food source in their diet. Teams to MonaVie is both delicious and nutritious. Northern Europe and North America. They are of skilled native harvesters in partnership with Apples are rich in antioxidant polyphenols. high in substances called avonoids, which are MonaVie climb açai trees up to 30 meters high found in many fruits and vegetables. Flavonoids with vines secured tightly around their ankles Aronia: Also known as the chokeberry, Aronia are a large group of phytonutrients that are for safety to pick the nutritious and powerful is a glossy, bluish-black or red fruit with a de ned by color. The avonoids in these berries berries--making it available to a modern world slightly bitter to pleasantly sweet avor, and are associated with good vision and eye function. in critical need of sound nutrition. a high concentration of vitamin C. Because of its dark pigment, this Native of Eastern North Blackberry: Used for over 2,000 years in Açai Proportions: The exact amount of açai America is high in various antioxidants. Europe for eating and medicinal purposes, this contained in MonaVie blends is not disclosed. fruit is also native to Asia, North America, and This is considered one of the company’s greatest Ascorbic acid (Vitamin C): Found in many South America. The dark colored aggregate intellectual assets. The amount of açai used in MonaVie fruits, and an energizing nutrient fruit is a dense source of polyphenolic all three blends is the same. added to EMV, vitamin C is a water-soluble compounds and is high in antioxidants. vitamin needed by the body for hundreds of Acerola: This is a bright red, soft, and juicy vital metabolic reactions. This need, along with Blueberry: Blueberries have a diverse range of fruit that has been eaten for centuries by the its antioxidant properties, makes Vitamin C an nutrients with notably high levels of manga- natives of the Antilles, Central America, and important nutrient to consume daily to help main- nese, vitamin C and vitamin K. Antioxidant Northern South America. Also called the tain proper cell metabolism and tissue health. levels in blueberries are particularly high. Barbados cherry, this fruit is known for having high concentrations of ascorbic acid, or vita- Athletic Banned Substances: Original and Caffeine: A central nervous system stimulant min C, acting as an antioxidant and a natural Active were subjected to rigorous testing for derived from various plant sources, listed by preservative. over 170 harmful substances prohibited for use the USDA as a “Multiple Purpose Generally by professional athletes. These products were Recognized As Safe Food Substance.” found to contain no beta blockers, diuretics, MonaVie EMV provides a responsible level of narcotics, anabolic steroids, stimulants, or natural caffeine for clarity and focus with a masking agents. proper blend of carbohydrates to give the fuel needed for a combination of immediate and longer lasting energy levels.
  • 39. CLICK HERE GLOSSARY TO RETURN TO CONTENTS CONTINUED... Camu Camu: Produced on a low-growing Concord Grape: The particular variety of this Elderberry: Native to the subtropical regions shrub found throughout the Amazon, this fruit fruit was developed in 1849 in the state of of eastern North America and Europe, early is round and red when young and dark purple Massachusetts. This dark, aromatic purple fruit settlers used this fruit as a dried and medicinal when ripe. The fruit is about the size of a lemon has a high phenolic content and antioxidant crop. The at topped clusters of small, juicy, and contains a signi cant amount of vitamin C. capacity. Fresh fruit of this variety contains round berries are loaded with blue and red variable amounts of vitamin C. pigmented phytonutrients and antioxidants. Carotenoids: Red, orange, and/or yellow antioxidant pigments mostly from vegetables Contents May Vary: Healthy fat content Ellagic Acid: A polyphenolic antioxidant some- and some fruits, and are a source of vitamin A. accounts for why MonaVie products may times used to stop blood ow and bleeding. sometimes taste or look different. Depending on Catechins: Flavonoid polyphenols with an the area of the Amazon and the time of year EMV: Unlike most energy drinks which are load- antioxidant function. Catechins are commer- the açai berry is harvested, the fat content may ed with synthetic caffeine and high fructose cially used in dyeing and tanning. vary slightly from bottle to bottle. As with any corn syrup, MonaVie EMV is a natural, healthy, natural fruit or vegetable, it’s not produced long lasting blend of antioxidant-rich super Cholesterol: The most common type of steroid with the exact same nutritional composition fruits. This blend includes açai, apple, acerola, in the bloodstream of the human body, and every time it grows. camu camu, cupuaçu, pear, and white and is an important component of healthy cell purple grape. However, in addition to the fruit membranes. However, in excess, cholesterol is Copper: A mineral necessary for the formation juices, MonaVie EMV has been infused with a factor in coronary disease. The good news of red blood cells, elastin, and collagen. It also powerful energy-enhancing botanicals includ- is that cholesterol levels can often be modi ed helps maintain healthy bones, blood vessels, ing guarana, green tea, maca, yerba mate by lifestyle changes, such as eating a diet low nerves, and the immune system. and ginseng. Additional energizing nutrients in saturated fat and cholesterol, and high in were also added such as D-risbose, L-tyrosine, whole grains, fruits, and vegetables. Cranberry: Native to North America, this dark vitamin C and B-complex vitamins. Great red, tart berry is packed with nutrients, includ- tasting and lightly carbonated, this healthy Clari cation: A process of making fruit or ing potent antioxidant avonoids and other formula increases performance, endurance, vegetables into a clear liquid form by remov- polyphenolic compounds. and concentration by kicking up your energy ing the suspended solids. The downside of this level and keeping it there— without the high process is that it strips out nutrient rich fats and Cupuaçu: This fruit originates in the south and sugar, stimulant-subsequent crash. The sweet pulp. As opposed to clari cation, MonaVie southeastern parts of the Brazilian Amazon. It taste and most of the calories in MonaVie uses premium açai pulp and freeze-dried is strong and pleasant smelling, and is known EMV come from the fruit juices and Palatinose, powder to ensure you receive the nutritional for its volatile aroma. The pulp is white and which are healthier energy sources. MonaVie bene ts this incredible fruit has to offer. soft, and has a sour and highly- avored taste. EMV provides a responsible level of natural caffeine for clarity and focus with a proper Clinical Human Research: If results are positive Dangerous Substance Testing: MonaVie blend of carbohydrates to give the fuel needed for in vitro and ex vivo testing, a third validation products have been tested for dangerous for a combination of immediate and longer step is to conduct clinical human research. This substances such as benzene, heavy metals, lasting energy levels. type of study demonstrates what is taking place harmful bacteria, and pesticides; none in the body by consuming a particular product. being detected. Ex Vivo: Laboratory testing of live organism performed outside of the body. Complete Protein: Açai is a complete protein, Dietary Fiber: The indigestible portion of edible meaning that is has all essential amino acids. parts of plants that are not broken down in FDA: U.S. Food and Drug Administration. But to avoid any confusion, the actual amount the digestive system. Dietary ber pushes food of protein per serving in the MonaVie blends through the digestive system, absorbs water, Flash Pasteurization: A method of sterilizing is less than one gram per ounce. Therefore, eases defecation, and relieves constipation. food to make it safe for human consumption the label on the bottle states “zero grams” Digestive ber has several health bene ts such that involves a process of high heat for a short of protein. Four ounces of MonaVie juice, as lowering the risk of diabetes, heart disease time to destroy all potentially harmful microbes. however, provide one gram of protein. and colon cancer. The products are rapidly heated, bottled, and cooled, thereby capturing the fresh avors, D-Ribose: An energizing nutrient added to EMV, vibrant colors, and bene cial nutrients. This ribose is a carbohydrate that when combined method is superior to Kettle Pasteurization. with other components increases production and storage of cell energy. Flavanols: A subclass of avonoids.
  • 40. CLICK HERE GLOSSARY TO RETURN TO CONTENTS CONTINUED... Flavonoids: Also called bioflavonoids, GRAS: An acronym that stands for “Generally Kiwi: Originally known as the Chinese goose- flavonoids are a group of polyphenols that Recognized As Safe,” a status required for berry, kiwi is a rich source of nutrients such as are water-soluble pigments, considered to have food products by the FDA prior to sale. vitamin C, and potassium. The skin is a good antioxidant and anti-in ammatory properties. source of avonoid antioxidants. Green Clumps: The green clumps you might Free Radical: An unstable compound that your see in MonaVie juice are heart-friendly sub- Kosher: Kosher certi ed foods are foods body is exposed to daily. Left without restraint, stances known as mono and poly-unsaturated that meet Jewish dietary laws and traditions. free radicals can damage healthy cells, and fatty acids, which come from the açai berry. Certi cation appears on over sixty percent of are believed to be involved with premature These fats tend to coagulate or clump together America’s produced foods that are certi ed aging and many chronic diseases. when ash pasteurized. They are not harmful; Kosher. MonaVie has received certi cation in fact, they are very healthy. Remember to from the Orthodox Union, the world’s largest Freeze Drying: A highly effective method of shake the bottle well before pouring. and most widely recognized Kosher certi ca- preserving food by rapidly freezing the food, tion agency. then drying it in a vacuum. By freeze-drying Green Tea: A botanical included in EMV, and the açai, up to one hundred percent of the cultivated originally in East Asia as a large Kosher Juice Blend: MonaVie Original is also phytonutrient composition is maintained when shrub tree, green tea now grows throughout available in a Kosher certi ed blend. Kosher compared to other drying methods. Asia and parts of the Middle East and Africa. certi ed foods are foods that meet Jewish People have been drinking green tea around dietary laws and traditions. MonaVie has Gel Packs: For men and women on-the-go, all the world for centuries. Studies suggest that received certi cation from the Orthodox Union, three MonaVie blends also offer a convenient green tea has many health bene ts due to its the world’s largest and most widely recognized gel option formulated to deliver the same antioxidant polyphenol content. Green tea may Kosher certi cation agency. MonaVie Kosher remarkable bene ts as their juice counterparts. also help boost metabolism and increase alert- is very similar to MonaVie Original, but has ness primarily due to its natural caffeine content. its own unique blend of fruits. This accounts Ginseng: A botanical included in EMV, ginseng for the slight difference in the color, taste, and has been referred to as the king of all herbs. Guarana: A botanical included in EMV, guarana texture. It does not have white grape, aronia, The root offshoots are harvested after four is a Brazilian herb that is considered to be cupuaçu, or camu camu, and doesn’t contain to six years of growth. In China, ginseng is “Generally Recognized As Safe.” It’s become potassium sorbate. Four new fruits have been widely used medicinally to promote longevity, a popular addition to energy drinks due to its added: pineapple, elderberry, cherry and and is said to improve quality of life. natural caffeine content. Traditionally, guarana blackberry. has been used as a safe and natural physical Glucosamine: A natural compound found in and mental pick-me-up. Today, guarana is Lipid Peroxidation: Cell damage resulting from the body that is used to help make and form mostly used for energy and performance. free radicals “stealing” electrons from lipids cartilage. Glucosamine has been scienti cally inside cell membranes. shown to help promote joint mobility, health, In Vitro: Laboratory testing done in a test tube. and function. The type of glucosamine used in L-Tyrosine: An energizing nutrient added to Active is the only non-animal, non-shell sh form Isomaltulose: The generic name for the trade EMV, L-tyrosine, a non-essential amino acid, is a of glucosamine available, and therefore can name Palatinose, which is a carbohydrate found precursor to adrenaline naturally formed in the be consumed by people with shell sh allergies. naturally occurring in honey and sugar cane. body. Because of its role in the body, tyrosine Isomaltulose metabolizes more slowly when com- may be involved with helping the body cope Glycoproteins: Prot eins that are essential in pared to table sugar, promoting a steady stream with stressful situations. making and maintaining healthy connective of energy over a longer period of time. tissue and joint cartilage. Lychee: A tropical fruit majorly grown in Asia, Kettle Pasteurization: A method of sterilizing Southeast Asia, and the Northern part of India. GMP: An acronym that stands for “Good food to make it safe for human consumption It is rich in vitamin C, potassium, and copper. Manufacturing Practice,” an industry standard that involves heating the formula for hours to This fruit may be good for digestive health. for management of manufacturing and quality destroy all potentially harmful microbes. This Research has also shown that this fruit has control testing of foods as required by the FDA. method can inadvertently “cook out” many of many health protective phytonutrients. the nutritional properties of the food, and is not as effective as Flash Pasteurization.
  • 41. CLICK HERE GLOSSARY TO RETURN TO CONTENTS CONTINUED... Maca: A botanical included in EMV also known Original Juice Blend: MonaVie Original is Pineapple: Native to southern Brazil and as Peruvian ginseng, maca is native to South a blend of the Brazilian açai berry—one of Paraguay, this tropical sweet fruit contains America and has been used since ancient times nature’s top superfoods—and 18 other body- phenolic compounds and signi cant amounts as a staple food crop. Maca has been long bene cial fruits. This amazing blend provides of antioxidants. The edible juicy esh ranges known in folklore for its aphrodisiac and ener- a wide variety of powerful antioxidants and from an almost white to yellow color. gizing properties. Maca has a long history of phytonutrients to help maintain and promote use as a medicinal plant used by both men and good health. The fruits contained in MonaVie Plant Sterols: Phytonutrient compounds found women to improve a sense of well being. Original are açai, white grape, apple, in the fatty tissues of plants. In scienti c studies, acerola, aronia, purple grape, cranberry, plant sterols have demonstrated the ability to Manganese: A trace mineral that acts as an passion fruit, apricot, prune, kiwi, blueberry, improve cholesterol levels in humans. When enzyme activator in the human body. Man- wolfberry, pomegranate, lychee, camu camu, plant sterols are consumed, they compete with ganese is involved in the formation of bone, pear, banana and bilberry. cholesterol for absorption in the body. From in maintaining healthy nerve tissue, helps to your body’s point of view, plant sterols look a synthesize fatty acids and cholesterol, helps to Oxidation: A chemical reaction in which oxygen lot like cholesterol. So as you eat more meals facilitate protein and carbohydrate metabolism, is combined with another substance. Iron when with suf cient amounts of plant sterols, your and helps in the production of sex hormones. exposed to oxygen produces rust, and there- body actually absorbs less cholesterol. How- fore becomes corroded, or “oxidized.” ever, it’s dif cult to consume enough of these Mono and Poly-unsaturated Fatty Acids: foods on a daily basis to derive enough plant Healthy fats that lower total cholesterol Oxidative Stress: When free radicals outweigh the sterols to maintain healthy cholesterol levels. and LDL cholesterol. Many nuts are high in body’s ability to counter their damaging effects. Supplementation with MonaVie Heart provides monounsaturated fats, and seafood is high in a solution for this problem. polyunsaturated fats. PalatinoseTM: The trade name for isomaltulose, a carbohydrate found naturally occurring in Polyphenolic Compounds: A class of powerful Natural Flavors: MonaVie uses natural avors honey and sugar cane. Isomaltulose metabolizes antioxidants found in plants that are thought to in its products because a juice concentrate, more slowly when compared to table sugar, be responsible for the “French Paradox.” which contains only the juice from a fruit, does promoting a steady stream of energy over a not give you the entire avor of the fruit. longer period of time. Pomegranate: Originating from the Middle MonaVie’s natural avors make its products East, Pomegranate is a good source of more palatable and balanced by staying true Passion Fruit: Passion fruit is commercially nutrients such as vitamin C, potassium, and to the natural avor of the entire fruit. The important to Brazil. Native to tropical regions antioxidant polyphenols. Some pomegranate natural avor used in MonaVie Original and of South America, with a color ranging from polyphenols have been shown to have potent Active juices and in MonaVie Gel is a mixed yellow to purple, this round to oval-shaped fruit free-radical scavenging properties. Many berry natural avor. has soft to rm juice sacs inside. It is rich in pomegranate phytonutrients have cardio- body bene cial antioxidants. protective properties. Omega-3 Fatty Acids: Fatty acids, particularly found in sh oils, with the ability to lower Pear: Originally from Europe and Asia, pears Potassium: A mineral only exceeded in abun- cholesterol levels. have a soft, buttery, and somewhat grainy tex- dance in the body by calcium and phosphorus. ture. The white to cream-colored esh of pears Potassium is important in maintaining the body’s ORAC Scale: A valuable measurement tool was once referred to as the “gift of the gods.” electrolytes in a proper balance, helps regulate for manufacturers to help quantify the health Juicy and sweet, pears may help promote blood pressure, and has an important role in bene ts of their food products. ORAC stands cardiovascular health and good digestion. regulating the activity of muscles and nerves. for “Oxygen Radical Absorbance Capacity.” Phlorizin: An antioxidant phytonutrient ob- Prescription Medication Interactions: Although tained from the roots and bark of certain trees MonaVie does not provide medical advice, with potential health bene ting properties. there are some prescription medicines that are known to interact with foods and nutrients that Phytonutrients: Not exactly vitamins, and not you should be aware of. These include vitamin exactly minerals, phytonutrients are com- K with blood thinners or anti-coagulants, and pounds acting as cell guardians that contrib- potassium with blood pressure and ACE inhibi- ute to avor, color and disease resistance tor medications. Before taking MonaVie prod- of plants. Many phytonutrients, also called ucts, be sure to review your prescriptions rst, “phytochemicals,” have antioxidant properties. then consult with your physician or pharmacist.
  • 42. CLICK HERE GLOSSARY TO RETURN TO CONTENTS CONTINUED... Prickly Pear: This species of fruit has adapted Raspberry: This fruit grows on a small, Native White Grape: The ancestors of modern grapes to a variety of regions and elevations. They are American owing bush or traveling vine. They are all red; white grapes, however, have native to the United States, Mexico, and South are high in avonoids, which may support ancient origins. Although they are called America. Today, they can also grow well in healthy cardiovascular function. “white” grapes, they actually have a green Africa, Australia, and the Mediterranean. This hue. White grapes contain bene cial round or pear-shaped, eshy, and sweet fruit Resveratrol: Natural compound produced by polyphenol antioxidants, such as resveratrol. forms after the colorful blooms fade. They are some plants to protect it from environmental a rich source of natural antioxidants. stresses like fungal disease and sun radiation. Wolfberry: The Wolfberry, also known as the As an antioxidant, resveratrol also supports the Goji berry, has been dubbed a Superfruit for Proanthocyanidins: A class of avonoids human cardiovascular system and the body’s its nutrient content and antioxidant capacity. known for their characteristic red color and ability to protect healthy blood vessels. Almost half of all the harvested Wolfberries their antioxidant activity. come from China. With a nutty taste, the Sodium Benzoate and Potassium Sorbate: wolfberry is used as dried fruit, and in tea, Proprietary Blend: Each MonaVie product Food preservatives approved by the U.S. wine, coffee, soups, and various meal dishes. includes a blend of the açai berry and 18 Food and Drug Administration. They’re very other bene cial fruits from around the world. safe and have been used in food products Yerba Mate: A botanical included in EMV, Together, their synergistic effect reaches far for over a century. These preservatives help yerba mate is native to subtropical South beyond what any single fruit could accomplish. maintain the freshness and nutritional content America in Brazil, Argentina, Paraguay, and of MonaVie products. Uruguay. From reports of traditional use, its Prune: This fruit and its “juice” contain physiological effects are similar to, yet distinct phytonutrients and dietary ber which contrib- Strawberry: It is commonly believed that this from more widespread beverages like coffee utes to good digestive health. It also contains fruit was cultivated back in Ancient Rome. In and tea. Users report a mental state of essential vitamins and minerals. the 13th century, they were used in France as wakefulness, focus and alertness. a medicinal herb. The most common type of Pulse Juice Blend: Just like the Active juice its kind cultivated today, a hybrid variety from Yumberry: Native to Eastern Asia, and pos- blend, the bene cial properties of Pulse are the Europe, is noted for its intense avor and large sibly Japan and Southeast Asia, the cultivation same as those of MonaVie’s Original blend, size. The bright red aggregate fruit is rich in of this fruit began more than 2,000 years ago but with added bene ts. MonaVie Pulse was antioxidants and bene cial phytonutrients. in Southeast China. The round berry has thin created your heart in mind. This delicious pulpous columns with a color ranging from blend delivers powerful nutrients that support Superfood: Foods with an unusually high white to a vibrant red to dark-purple. A highly your cardiovascular system. MonaVie Pulse phytonutrient content. aromatic fruit, the esh and pulp is juicy and boasts heart healthy levels of plant sterols sweet, yet somewhat tart with a hint of to help maintain existing healthy cholesterol Synergism: When two or more things combine sourness. It also contains bene cial levels, it features resveratrol, which supports together to create something greater than antioxidant nutrients. your cardiovascular system by helping protect either of them could produce by themselves. healthy blood vessels, and delivers powerful The French Paradox: The French have a diet antioxidant polyphenols to promote a healthy Tart Cherry: Cherries are believed to originate relatively high in fat, yet have a decreased cardiovascular system. MonaVie Pulse is a from Europe and Asia. Today, cherries are incidence of heart disease. This phenomenon blend of açai, concord grape, pineapple, grown all over the world and are known for is typically attributed to the amount of apple, prickly pear, pomegranate, elder berry, their beautiful red color. As a perennial tree polyphenols present in the grapes used to yumberry, bilberry, blackberry, blueberry, fruit, it is known for its tart juicy pulp and make French red wines. cherry, cranberries, raspberry, aronia, acerola, antioxidant contribution to the diet. strawberry, cupuaçu and camu camu. USDA: United States Department of Agriculture. Vitamin K: A fat-soluable vitamin essential Purple Grape: Purple grapes belong to the for the clotting of blood, vitamin K also helps Vitaceae family and are grown and harvested promote strong bones. worldwide. They are abundant in cardio-friendly antioxidants such as resveratrol.
  • 43. CLICK HERE TO RETURN TO CONTENTS PHOTO GLOSSARY 28 FRUITS
  • 44. CLICK HERE TO RETURN TO CONTENTS PHOTO GLOSSARY ORIGINAL
  • 45. CLICK HERE TO RETURN TO CONTENTS PHOTO GLOSSARY ACTIVE
  • 46. CLICK HERE TO RETURN TO CONTENTS PHOTO GLOSSARY PULSE
  • 47. CLICK HERE TO RETURN TO CONTENTS PHOTO GLOSSARY KOSHER
  • 48. CLICK HERE TO RETURN TO CONTENTS PHOTO GLOSSARY MV E
  • 49. CLICK HERE FLASH ANIMATED TO RETURN TO CONTENTS PRODUCT TRAINING INSTRUCTIONS Click the “All” button under the “PRODUCT” section to “PRODUCT” to learn more about MonaVie blends. Each return to the main chart for the juice section. will show a short animation. Click the “CHART” button to return to the rst page. Training, you may click the purple tab at the top of this page to return to the “Contents” page of your PDF. section to learn more about the 28 fruits found in the MonaVie blends. your Flash Animated Product Training will be the only Click the individual fruit icons to learn more about each image that prints from this page. speci c fruit. Each will show a short animation. Click the “NEXT” button when each animation stops to navigate to the next scene. Click the “CHART” button to return to the rst page of the “FRUITS” section that you are studying.