Design Research Methods Class 1 Mp2009

Design Research Methods Class #1: Introduction

DO WE REALLY NEED RESEARCH?

Research Pros Cons

From 2009 Class Pros Cons Bombarded and too much Doesn’t guarantee success People don’t know what they want Time consuming Participants aren’t motivated to give real answers

From 2009 Class Pros Cons Get information Bombarded and too much Confidence/Comfort on the Doesn’t guarantee success right track People don’t know what they want Save money in long run Time consuming Gives you new ideas/new lens Participants aren’t motivated to give real answers Limits creativity Don’t get to the root of the problem Not interesting

“THE REAL VOYAGE OF DISCOVERY LIES NOT IN SEEKING NEW LANDSCAPES BUT IN SEEING WITH NEW EYES.” -MARCEL PROUST

Inspirational Research “…just another monkey can use this. At the end of the day, this is a corporate, highly skilled and specialized at what they do…watering down of their hard skill is not well received. You want to remain technically complex, and that is a big element. The moment the work comes into it looking like Expedia...we lose value in our skill.” Motivate Design ©2009

Inspirational Research $.14 $.01 $.13 FREE Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009

Inspirational Research One bystander… Five bystanders… …gives help 85% …give help 31% of the time of the time Latane, B., & Darley, J.M. (1968), Group Inhibition of Bystander Intervention in Emergencies. Journal of Personality and Social Psychology, 10, 215-21.

Applying Research

Inspirational Research A C B A C B 45% gave money back 14% gave money back Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009

Applying Research “The cable giant Comcast began addressing the customer-revenge problem by using Twitter to respond to problems proactively. The director of digital care, Frank Eliason, discovered that by searching for the word, “Comcast” (or sometimes, “Comcrap”), he could locate unhappy customers who were simply venting to themselves and to their friends, and respond to their problems before they became formal complaints. Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009

Assignment 1 Find one example of an interesting research finding.  (It can be from an article, but summarize the finding, not the article.) Write a 200 word summary of the specific finding, why it is inspiring, and how you would apply it, as a designer. Include the original study with your summary.

Design Research Methods Class 1 Mp2009

by Mona Patel on Sep 22, 2009

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