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Social media monitoring on hike in diesel price in india
Social media monitoring on hike in diesel price in india
Social media monitoring on hike in diesel price in india
Social media monitoring on hike in diesel price in india
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Social media monitoring on hike in diesel price in india

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  • 1. Monitoring Social Media – Reactions over hike in Fuel Prices in IndiaThe Government of India on Thursday evening raised the diesel price by a steep Rs 5 per liter andcapped the number of subsidizing cooking gas cylinder to 6 per households a year, decisions that willrake in an additional Rs 20,300 crore to the oil companies.However, the fuel price increase caused an instant political back lash. With this 12% increase in dieselprice has evoked mixed reactions amongst the masses all over India. Even the reaction in social mediaworld has been swift and varied.Many people said hike in diesel price was needed for long term. Let’s check buzz around the dieselprice hike across the web -
  • 2. Many people have protested –
  • 3. Many expressed their views on Facebook –We did sentiment analysis and shown negative sentiment with -5.79% . The day after announcement ofhike in diesel price, the sentiment spike went down with -7.89% on 14th September, on 15th September itwas -4.22% , -3.66% on 16th September & is still down with negative spikes.
  • 4. Conclusion:Although hike in diesel price adversely affects transport industry as well as causes overall inflation,internet population of India seems to acknowledge the bigger picture and realizes that it needs to bedone.Please keep in mind that given the internet penetration (~10%), this analysis only includes people whoare likely to be well off.Given India’s 40% population still under poverty line, they have few means to express themselvesonline. Their cause is however represented and advocated by likes of Jan LokPal which is driving thenegative sentiment here. Actual negative sentiment may be a lot more if the internet penetration hadbeen more.Do you want us to monitor an event for you? Please email us at support@socialappshq.com or, just signup for social media monitoring and get started yourself.SocialAppsHQ

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