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GGD Start Up Business Strategies


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Brana Malobabic-Giancristofaro, MonRoi Inc Founder presented at the Montreal Girl Geek Dinners Event a case study of MonRoi Inc launch and operations. She touched on how to develop ideas into a …

Brana Malobabic-Giancristofaro, MonRoi Inc Founder presented at the Montreal Girl Geek Dinners Event a case study of MonRoi Inc launch and operations. She touched on how to develop ideas into a business, some of the most common start-up mistakes, and some unique ways to grown your business.

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  • 1. Start-up Business Strategies
    • MonRoi Inc Launch and Operations
        • October 28, 2009
        • Girl Geek Dinner Event
        • By Brana Malobabic Giancristofaro
  • 2. Who is Ms. MonRoi anyway?
    • Entrepreneurship
    • Founder – Brand
  • 3.  
  • 4. Example- MonRoi Inc
    • Believe
    • Find meaning
    • Dare
    • Make strategy
    • Build smart trust
    • Persevere
    • Negotiate
    • Get Cash
    • Network
    • Exploit Internet
    • Entertain
    • Trust Your Instincts
    • Keep it Simple
    • Smile
    • Embrace Your Values
    • Do More of What Works
  • 5. 1. Find Meaning
    • Meaning is not about power, money or prestige. Meaningful:
      • Make the world a better place
      • Increase the quality of life
      • Right a terrible wrong
      • Prevent the end of something good Guy Kawasaki, Director VC Firm- The Art of the Start
  • 6. 2. Believe  Act
    • Whether you believe you can do a thing or you can’t do a thing, you are right. Henry Ford, the founder of the Ford Motor Company
    • Whatever the mind can conceive and believe, the mind can achieve. Dr. Napoleon Hill, advisor to Franklin Roosevelt
  • 7. 3. Dare
    • Live daringly, boldly, fearlessly. Taste the relish to be found in competition - in having put forth the best within you. Henry J. Kaiser, the father of modern shipbuilding
  • 8.  
  • 9. 4. Have Strategy
    • The strategist starts with the goal in the distant future and works backwards to the present. Garry Kasparov - How Life Imitates Chess
    • Strategy without tactics is the slowest route to victory. Tactics without strategy is noise before defeat. Sun Tzu - The Art of War ~ 300 BC
  • 10. 5. Build Smart Trust
    • Trust affects the outcome of our lives - both personally and professionally. Trust is economic - it increases speed and lowers costs. Stephen M. Covey – The Speed of Trust
  • 11. 6. Persevere  Adapt
    • Perseverance is most important because, in a startup, nothing goes according to plan. Jessica Livingston, Founding partner of the Venture Capital seed stage firm Y Combinator – Founders at Work
  • 12.
    • Source: Ottawa Capital Network
    • Based on Thomson Financials
  • 13. 7. Negotiate
    • In business as in life, you don’t get what you deserve, you get what you negotiate. Dr. Chester L. Karass, Negotiator for Howard Hughes
  • 14. 8. Get Cash
    • Show me the money! It’s very personal. From the Movie Jerry Maguire
    • Apply the cash and your time on conquering a well defined market niche- lean and mean.
  • 15. 9. Network
    • Networking works well when you employ the two word secret: SHOW UP. Geoffrey Gitomer- Little Red Book of Selling
    • Growth is assured through alliances and networks.
  • 16. 10. Exploit Internet
    • The Internet is becoming the town square for the global village of tomorrow. Bill Gates
      • Google it – get information quickly
      • Market on the Internet – “storytelling”
      • Sell online
  • 17. 11. Entertain
    • To some degree, every business will became show business. Mikela Tarlow- Digital Aboriginal
  • 18. 12. Trust Your Intuition
    • I think there is a world market for maybe five computers. Thomas J Watson, IBM Chairman, 1943
  • 19. 13. Keep it Simple
    • Everything should be as simple as it is, but not simpler. Albert Einstein, Nobel Prize in physics
  • 20. 14. Smile
    • We shall never know all the good that a simple smile can do. Mother Teresa, Nobel Peace Prize
    • Smile fosters goodwill in a business. You can only smile if you are confident and comfortable.
  • 21. 15. Embrace Your Values
    • Is it innovation, competence, passion, stability, integrity, family, humor, harmony?
    • Attract a team and partners who share your values but have different personalities
  • 22. Keirsey Temperament Meyers Bridges Personality Types
  • 23. For Jerry
    • All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. William Shakespeare
  • 24. Do More of What Works
    • Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Leonardo da Vinci, Renaissance artist and inventor
  • 25. Recommended Reading & Courses
    • Personal Development – MBTI Test
    • The Art of the Start, Guy Kawasaki
    • Founders at Work, Jessica Livingston
    • The Speed of Trust, Stephen Covey
    • Little Red Book of Selling, Geoffrey Gitomer
    • Course: Project Management- PMI Institute
    • Course: Effective Negotiations – Karass
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