Social media marketing 101 wk 1 (jan2013)

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The MCA Academy launched its 4-part class on Social Media Marketing to help its Honorees understand and navigate content marketing in a digital age. Class 1 covers Twitter trends, growth, use, do's and don'ts.

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Social media marketing 101 wk 1 (jan2013)

  1. 1. Social Media Marketing 101 Course Instructor: Terry Doherty Director of New Media January 2013©Moms Choice Awards®. All Rights Reserved.
  2. 2. Social Media Marketing 101 Instructor Terry Doherty Four Sessions - Three Platforms ● What is __________? ● Who uses it? ● Why do they use it? ● Where are they? ● When should I be on? ● How can I benefit?©Moms Choice Awards®. All Rights Reserved.
  3. 3. Social Media Marketing 101 Instructor Terry Doherty Social Media by the Numbers 66% online Americans ACTIVELY using social media 3 of every 4 Americans in 75% Americans ages 18 to 29 use social media key marketing demographic! American teens (12 to 17) active online - 95% 80% of which use social media # of people who say social media DOES NOT influence their buying decisions 2011 = 68% 2012 = 36%©Moms Choice Awards®. All Rights Reserved.
  4. 4. Social Media Marketing 101 Instructor Terry Doherty Blogging E-mail©Moms Choice Awards®. All Rights Reserved.
  5. 5. Social Media Marketing 101 Instructor Terry Doherty ● real-time information network ● 175 million Tweets / day 2011 Analysis ● nearly 60% are mobile users Twitter verb: Tweet born: July 2006 2012 Analysis 1/2 billion user accounts ● 69 percent of users follow others based on Available in 20 languages recommendations from friends TOP FIVE COUNTRIES ● 64 percent of users access Twitter via Twitter. US @ 100 million com Brazil 33.3 million Japan, 29.9 million ● 34 percent of marketers have generated leads UK 23.8 million using Twitter©Moms Choice Awards®. All Rights Reserved.
  6. 6. Social Media Marketing 101 Instructor Terry Doherty
  7. 7. Social Media Marketing 101 Instructor Terry Doherty LOOKING OUTWARD ... ● keep up to date with trends and key players in your industry ● monitor what your competitors are doing ● networking with peers, fellow hobbyists, ● following hashtags and Twitter-based events LOOKING INWARD ... ● See what people are saying about your brand ● Learn about reviews, misuse of product, etc. ● Provide near-real-time customer service ● Find out what customers want©Moms Choice Awards®. All Rights Reserved.
  8. 8. Social Media Marketing 101 Instructor Terry Doherty©Moms Choice Awards®. All Rights Reserved.
  9. 9. Social Media Marketing 101 Instructor Terry Doherty "How often should I Tweet?" "When should I Tweet?"©Moms Choice Awards®. All Rights Reserved.
  10. 10. Social Media Marketing 101 Instructor Terry Doherty Too Many Updates 9% - responded to ad, not interested 16% - other Perception | Value Clash No Value staying connected©Moms Choice Awards®. All Rights Reserved.
  11. 11. Social Media Marketing 101 Instructor Terry Doherty "How often should I Tweet?" "When should I Tweet?"©Moms Choice Awards®. All Rights Reserved.
  12. 12. Social Media Marketing 101 Instructor Terry Doherty MORNING AFTERNOON 10am - 12n 8pm - 10pmWant Clicks? Peak SHARING:Dont post 9:am - 11:am 12n - 12:pm Consistent: 1pm - 6: pm©Moms Choice Awards®. All Rights Reserved.
  13. 13. Social Media Marketing 101 Instructor Terry Doherty©Moms Choice Awards®. All Rights Reserved.
  14. 14. Social Media Marketing 101 Instructor Terry Doherty ● real-time information network ● 175 million Tweets / day 2011 Analysis ● nearly 60% are mobile users Twitter verb: Tweet born: July 2006 2012 Analysis 1/2 billion user accounts ● 69 percent of users follow others based on Available in 20 languages recommendations from friends TOP FIVE COUNTRIES ● 64 percent of users access Twitter via Twitter. US @ 100 million com Brazil 33.3 million Japan, 29.9 million ● 34 percent of marketers have generated leads UK 23.8 million using Twitter©Moms Choice Awards®. All Rights Reserved.
  15. 15. Social Media Marketing 101 Instructor Terry Doherty B NEW ID EA S H S A T HINKING AHEAD T Twitter W P verb: Tweet O R R AN S W E R S born: July 2006 1/2 billion user accounts K E C Available in 20 languages D W H A T D I N T T TOP FIVE COUNTRIES US @ 100 million Brazil 33.3 million I Japan, 29.9 million UK 23.8 million C E QUESTIONS©Moms Choice Awards®. All Rights Reserved.
  16. 16. Social Media Marketing 101 Instructor Terry Doherty Thank You©Moms Choice Awards®. All Rights Reserved.

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