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Add to Trip - EyeForTravel Presentation

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  • My name is Joe Preston, I’m a partner at Momentum Design Lab, I’m here to discuss one of our products, Add to Trip
  • Momentum is located in San Francisco, we’ve been around since 2002 and have tackled a variety of projects across mobile, social and enterprise applications.
  • Voyavo.com was our original social travel planning tool. Much of the underlying technology from Add to Trip came into focus with our experience with this product.
  • Who in this room helps manage
    a travel-related website?
  • Who in this room likes to travel with friends and/or family?
  • Do your friends or family influence your travel decisions?
  • It’s nothing new, that friends and family, as well as others, heavily influence most purchase decisions, probably since the beginning of retail as we know it. And we are overwhelmingly inclined to share these decisions. But it’s not just friends and family.
  • Price and availability, being the usual suspects in any purchase decision and well covered by any ecommerce, ota, or travel booking site. But look at some of the other factors that inspire people to book.
  • Customers who viewed this also viewed. Customers who purchased this also purchased. Recommendation behaviors, algorhythms, and techniques have long been documented and tested. Socially recommendations being one of the strongest
  • Who in this room has social media tools on their website that allow friends and families to plan their travel?
  • Using the social networks as peer to peer marketing, rather than direct marketing or customer service. Travel information directly targeted to where you, curated by the community and location. Don’t forget about email as being booking confirmations and newsletters. Certainly don’t forget about mobile.
  • Remember the Amazon example? Where other people who’ve stayed at this hotel have also stayed.
  • How about a hotel website? Inspire potential customers with a more holistic property view of what other guests of this hotel actually like to do in the area. Allow guests to view other guests itineraries for inspiration, for instance here are some items from their itineraries that are nearby.
  • Not sure what to do at some of the ports of call on your cruise or even which itinerary to book? Find out what other activities other travellers have recommended, liked, or added to their trip without leaving the site? Better yet, take these recommendations with you on your phone when you arrive at the port of call?
  • Instead of recommendations or like, how about a pre-filtered list of things to do and see based on overall popularity (# of people who’ve added it to their itineraries)
  • Don’t trust the airline’s website? How about the same thing on your favorite travel guide site?
  • Take advantage of the power of your existing community of customers. Giving your customers a window into what others are doing or booking? Your community can do the sales work for you.
  • Recommendations from friends and family are especially powerful (we talked about earlier). As well, these conversations are already taking place on social networks, you can easily bring the power of these recommendations into your site, and allow your customers to accentuate their travel planning
  • On many travel websites, your customers book once, leave and never return. The logistics of travel planning can be much stickier if taken advantage of. Why not give your customers the full power of a social itinerary on your site? Whether or not they book, the wealth of demographic information and access to your customers social network, gives you very tangible results.
  • How about a constant roll-up of all activity, comments, recommendations, booked or non-booked items on a trip. Just imagine if all of these folks are regularly getting updates via email, facebook, twitter, or mobile when changes are made. Do you think there are any marketing opportunities for your brand in these conversations already taking place?
  • By bringing the power of these social networks into your site it allows your visitors to solicit feedback from their social graph for places to go or see
    It also allows them to invite friends, family and colleagues
    Keeping everyone in constant communication about their travel plans
    This let’s your customers distribute your brand for you
  • I’ve just shown you examples of how Add to Trip can be implemented. Completely white-labeled platform, brands are provided social context by offering a single place for customers to collaborate and share advice on trips. If you boil it down, it’s social CRM for travel.
  • Even if they don’t book this time, the value of collaboration allows you future opportunities. Get to know your customers, what they like, and who they influence. The process of planning a trip, especially with a group, is social by nature, take advantage of the power of that.
  • Booking is obviously important (it pays everyone’s bills), but If you examine what leads up to booking and what occurs during and after travel, there is much more value in giving your customers more information and tools to make informed decisions.
  • This are numbers that even most social networks would love to see. Any site for that matter. Think of all the opportunities this type of travel planning on your site, affords you to learn about and expose your customer to opportunities.
  • Our multi-platform strategy closes the loop on the trip planning cycle. This allows brands to be involved in all of the process from inspiration to trip end thereby allowing for direct sales opportunities for ancillary income.
  • We support your brand, all communication is your brand, and the code lives on your site and your servers. Here are sample queries to and from with our API. Our API plus PHP and JavaScript SDKs allow for quick implementation of our social layer.
  • Our API was built to allow companies to create robust social travel planning products or accentuate their existing product. Here are just a few examples of how Add to Trip can be used.
  • Given the multiple uses of our platform, we are targeting a variety of types of travel brands. We currently have 5 pilot customers and are in the process of signing up 5 more. We are also interested in strategic partnerships from marketing, strategy, IT and design companies focused on travel.
  • Although we are relatively new to travel, we have been around since 2002 and have worked with some of the most trusted names in software. Using OAUTH2, SSL with HTTPS, through an API proxy, for an added layer of security.

    We don’t have a one size fits all business model, our pricing and solution for a DMO will be different than for a travel IT company. Our business models include licensing, API requests, custom implementations via professional services. We cannot disclose our current pilot customers, but they range from very large hotel chains to boutique chains, media companies, and small OTAs.

    We have partnerships with several content providers if that’s needed, however Add to Trip is focused on your existing content. We can easily plug-in to your existing booking engine. We can easily plug-in to your existing digital marketing and analytics tools, however we are planning a future release with some simple reporting features. We support a variety of single-sign-on options, we have very simple sign-up process and you can be up and running within a matter of minutes.

    Our mobile frameworks is HTML5 based, and can plugin to your existing app, or you can create a new application or mobile website.
  • Transcript

    • 1. a product of Social Travel for your Site
    • 2. User Experience Strategy, Design & Development Established in 2002 250+ Projects 30 Designers/Developers Mobile, Social, Enterprise Apps WHO WE ARE
    • 3. WHAT WE BUILD Social Media products for Social Media marketing platforms for Product incubator for
    • 4. Who in this room helps manage a travel-related website? NOW ABOUT YOU…
    • 5. Who in this room likes to travel with friends and/or family? NOW ABOUT YOU…
    • 6. Do your friends or family influence your travel decisions? NOW ABOUT YOU…
    • 7. YOU ARE NOT ALONE 74% are influenced by opinions of others when purchasing 83% of online shoppers want to share info about their purchases with friends (Manage Smarter, September 2009)
    • 8. •Price •Availability •Location & Proximity •Validation from demographically and like-minded people •Validation from trusted sources •Inspiration via media (photos, video, etc.) MANY OTHER FACTORS INFLUENCE PURCHASES
    • 9. THIS ISN’T NEW! QYPE, AMAZON, LAST.FM, ETC
    • 10. Who in this room has social media tools on their website that allow friends and families to plan their travel? NOW BACK TO YOU…
    • 11. WHAT DOES FUTURE HOLD FOR TRAVEL PLANNING? Peer to Peer distribution via word of mouth Location specific, socially curated content Demographic specific, socially curated content Using Facebook, Twitter, LinkedIn, etc… as social distribution platforms rather than direct marketing or customer service Third-party ancillary revenue opportunities Better use of email and mobile
    • 12. WHERE ELSE HAVE GUESTS OF THIS HOTEL STAYED?
    • 13. WHAT DO GUESTS OF THIS HOTEL DO WHEN THEY STAY HERE?
    • 14. WHAT ARE OTHER TRAVELLERS DOING ON THEIR CRUISE ITINERARIES?
    • 15. WHAT SHOULD THEY DO WHEN THE GET THERE?
    • 16. WHAT SHOULD THEY DO WHEN THE GET THERE?
    • 17. WHAT DOES YOUR SITE’S COMMUNITY RECOMMEND?
    • 18. WHAT DO THEIR FRIENDS, FAMILY, FOLLOWERS, OR COLLEAGUES RECOMMEND?
    • 19. WHERE ARE THEY GOING AND WHAT ARE THEY DOING?
    • 20. WHATS HAPPENING ON THEIR TRIPS?
    • 21. DISTRIBUTES THROUGH SOCIAL MEDIA WHAT IS THE SOCIAL GRAPH SAYING? Don’t forget about Email…
    • 22. Recommendations Social Networks Your Travel Brand Itineraries THE FUTURE IS NOW, AND IT’S CALLED ADD TO TRIP • A place for discussion among peers about their travels. • A place to collaborate on itineraries with their friends and family. • A place that allows for communicating with their social networks for direct feedback.
    • 23. •100% your brand and experience •Runs on your site via simple calls to API via JavaScript SDK •Customizable implementation and look & feel •Professional services team •Cloud-based environment •SAAS or API A few snippets of code and you’re up and running… HOW WE DELIVER
    • 24. WHAT’S THE PITCH? •Customers aren’t one-night stands. •Give your loyal customers tools to spread your brand. •True travel planning has social engagement built-in. •Retention can come from more than loyalty & rewards programs.
    • 25. ALL PATHS LEAD TO BOOKING… USE THEM
    • 26. People who create trips 00:22:51 Time on Site 22.74 Average Page Views People who… Login or create an account 12.28 00:12:58 Pages/Visit Avg. Time on Site Come from Facebook 5.57 00:26:32 Pages/Visit Avg. Time on Site View more than a single page 5.96 00:06:51 Pages/Visit Avg. Time on Site Come from Twitter 3.90 00:03:49 Pages/Visit Avg. Time on Site via Voyavo.com DID WE MENTION IT’S STICKY?
    • 27. HTML5 TABLET, WEB, & PHONE DISTRIBUTION
    • 28. PROFESSIONAL STRENGTH API/SDKs •Create User •Create/Read/Update Itinerary •List Itinerary Items •Create/Read/Update Itinerary Item •Create/Read/Update Conversation Thread •Create/Send/Read Facebook, Twitter, and/or LinkedIn Notification •Get Nearby Items by Frequency •Get Nearby Items by Likes •Get Items by similar demographics •Get Recommendations by Geo Our Social Graph API was created to be similar to social media products such as Facebook, Gowalla, Foursquare, and LinkedIn and is powered by… JSON redis OAUTH ZEUS Here are some sample queries and functions…
    • 29. WHAT YOU CAN MAKE Mobile Check-insSocial Itineraries Digital Passports Personalized Guidebooks Travel Q&A Mobile Itineraries Recommendation Engines Corporate Travel Communities PLUS MUCH MORE… API/SDKs Implement our community via our JavaScript SDK, SaaS or create…
    • 30. Auto Rental Agencies Cruise Lines Major Hotel Brands Airlines Boutique Hotel Chains Online Travel Agencies Managed Business Travel Agencies Consolidators Meta Search Engines Ski Areas Deal Sites Newspaper Websites Convention Bureaus Meeting Planners Travel Content Portals Travel Book Publishers Travel Magazine websites Social Networks websites Wedding websites Resorts WHO WE ARE TARGETING We have 5 pilot customers and are looking for 5 more…
    • 31. www.momentumdesignlab.com hello@momentumdesignlab.com +1.415.977.0814 THANK YOU