Add to Trip - EyeForTravel PresentationPresentation Transcript
Social Travel for your Site a product of
WHO WE ARE User Experience Strategy, Design & Development Established in 2002 250+ Projects 30 Designers/Developers Mobile, Social, Enterprise Apps
WHAT WE BUILDSocial Media products forSocial Media marketing platforms forProduct incubator for
NOW ABOUT YOU…Who in this room helps managea travel-related website?
NOW ABOUT YOU…Who in this room likes to travel with friends and/or family?
NOW ABOUT YOU…Do your friends or familyinfluence your travel decisions?
YOU ARE NOT ALONE 83% of online shoppers want to share info about their purchases with friends 74% are influenced by opinions of others when purchasing(Manage Smarter, September 2009)
MANY OTHER FACTORS INFLUENCE PURCHASES •Price •Availability •Location & Proximity •Validation from demographically and like-minded people •Validation from trusted sources •Inspiration via media (photos, video, etc.)
THIS ISN’T NEW! QYPE, AMAZON, LAST.FM, ETC
NOW BACK TO YOU…Who in this room has social media tools on their website thatallow friends and families to plan their travel?
WHAT DOES FUTURE HOLD FOR TRAVEL PLANNING? Peer to Peer distribution via word of mouth Location specific, socially curated content Demographic specific, socially curated content Using Facebook, Twitter, LinkedIn, etc… as social distribution platforms rather than direct marketing or customer service Third-party ancillary revenue opportunities Better use of email and mobile
WHERE ELSE HAVE GUESTS OF THIS HOTEL STAYED?
WHAT DO GUESTS OF THIS HOTEL DO WHEN THEYSTAY HERE?
WHAT ARE OTHER TRAVELLERS DOING ON THEIRCRUISE ITINERARIES?
WHAT SHOULD THEY DO WHEN THE GET THERE?
WHAT SHOULD THEY DO WHEN THE GET THERE?
WHAT DOES YOUR SITE’S COMMUNITY RECOMMEND?
WHAT DO THEIR FRIENDS, FAMILY, FOLLOWERS, ORCOLLEAGUES RECOMMEND?
WHERE ARE THEY GOING AND WHAT ARE THEY DOING?
WHATS HAPPENING ON THEIR TRIPS?
DISTRIBUTES THROUGH SOCIAL MEDIA WHAT IS THE SOCIAL GRAPH SAYING? Don’t forget about Email…
THE FUTURE IS NOW, AND IT’S CALLED ADD TO TRIP • A place for discussion among peers about their travels. • A place to collaborate on Itineraries Social Networks itineraries with their friends and family. Your • A place that allows for RecommendationsTravel Brand communicating with their social networks for direct feedback.
WHAT’S THE PITCH? •Customers aren’t one-night stands. •Give your loyal customers tools to spread your brand. •True travel planning has social engagement built-in. •Retention can come from more than loyalty & rewards programs.
ALL PATHS LEAD TO BOOKING… USE THEM
DID WE MENTION IT’S STICKY?via Voyavo.comPeople who create trips00:22:51 22.74Time on Site Average Page ViewsPeople who…Login or create an account Come from Facebook12.28 00:12:58 5.57 00:26:32Pages/Visit Avg. Time on Site Pages/Visit Avg. Time on SiteView more than a single page Come from Twitter5.96 00:06:51 3.90 00:03:49Pages/Visit Avg. Time on Site Pages/Visit Avg. Time on Site
HTML5 TABLET, WEB, & PHONE DISTRIBUTION
PROFESSIONAL STRENGTH API/SDKsOur Social Graph API was created to be similar to social media products such asFacebook, Gowalla, Foursquare, and LinkedIn and is powered by… redis ZEUS JSON OAUTHHere are some sample queries and functions…•Create User •Create/Send/Read Facebook, Twitter,•Create/Read/Update Itinerary and/or LinkedIn Notification•List Itinerary Items •Get Nearby Items by Frequency•Create/Read/Update Itinerary Item •Get Nearby Items by Likes•Create/Read/Update Conversation •Get Items by similar demographicsThread •Get Recommendations by Geo
WHO WE ARE TARGETINGAuto Rental Agencies Deal SitesCruise Lines Newspaper WebsitesMajor Hotel Brands Convention BureausAirlines Meeting PlannersBoutique Hotel Chains Travel Content PortalsOnline Travel Agencies Travel Book PublishersManaged Business Travel Agencies Travel Magazine websitesConsolidators Social Networks websitesMeta Search Engines Wedding websitesSki Areas ResortsWe have 5 pilot customers and are looking for 5 more…
THANK YOU email@example.com +1.415.977.0814