WHAT STARTED ASONE FACEBOOK PAGE AND ONE TWITTER ACCOUNT...
IS NOW ONE FACEBOOK PAGE AND ONEFOURSQUARE VENUE FOR EVERY LOCATION...
NOT TO MENTION ALL THEPHOTOS, TIPS, TWEETS, PINS, & MORE
NOT TO MENTION ALL THEPHOTOS, TIPS, TWEETS, PINS, & MORE HOW DO YOU MANAGE ALL OF THIS CUSTOMER ENGAGEMENT?
THROUGH A SOCIALMARKETING PLATFORM BUILTFOR THE MOBILE PARADIGM
WHEN YOU APPROACHCHECK-INSLIKESTIPSPHOTOSTWEETSHOLISTICALLY...
THEY BECOME A UNIFIEDSOCIAL-MOBILE ECOSYSTEM...
WITH A STRONG CORRELATION TO ACTUAL SALES... +0.90 Correlation Coefﬁcient3/14 3/19 3/24 3/29 4/3 4/8 4/13 4/18 4/23 4/28 Data taken from a ﬁve location restaurant chain in Los Angeles in 2012. Correlation coefﬁcient is measured on a -1 to +1 scale with 0 signifying no correlation. Sales Check-Ins
MANAGE FACEBOOK OFFERSAND FOURSQUARE SPECIALS AS SINGLE CAMPAIGNS
CREATE, PUBLISH, & MANAGE CAMPAIGNS CENTRALLY Offers Contests Rewards CentralizedPromotions Management Redemption at the PointIncentives of SaleMEASURE AND OPTIMIZE AS YOU GO
CONNECT & COMMUNICATE DIRECTLY WITH YOUR CUSTOMERS BASED ON:
1 Out shopping for shoes for tonight’s party. Where should I go next - Macy’s or Nordstrom?PURCHASE @ChelseaGivens We got a huge selection of shoes here at Nordstrom Madison and would love to have you come try some on.INTENT AROUND Just realized I need to get a new suit forYOUR LOCATIONS the wedding this weekend. So hard to ﬁnd one that ﬁts right! #FRUSTRATED @Vintageclash We feel your pain, and we actually have some great deals on suits right now. Would love show you some options!
2REAL-TIME @NSchaffer To make your lunch a bit more enjoyable, we’re picking up the tab! Show this screen to your sever (code 1234)IN-STOREEXPERIENCES @KenBarb Sorry to hear that. What’s the problem?(GOOD OR BAD)