Mobile and the TV industry
Three important initiatives on our radar
In this document, we want to highlight 3 recent
initiatives in the TV industry that respond to the
need of the audience to consume content where
and when they want it, in the most convenient
and social way possible.
Time Warner is getting started with the iPad and
shows the prototype on YouTube. The rst
version lets you program and record the shows
you want to watch. You can even start watching
on your iPad and pick up where you left off from
In response to a multitasking audience, ABC
launches an iPad app that syncs with a TV show
and gives the audience exclusive content in real
Also in response to a multitasking audience,
GetGlue lets its users check-in when watching a
TV show and chat about it with friends.
iPad Prototype from Time
Time Warner is getting started with the iPad, “The iPad app lets you record tv
developing an application that will help cable shows just as your remote
subscribers remotely control their DVR cable box to control does.”
record and manage programming.
Away from home and want to scan a program guide “We want to be more open and
and record an upcoming show? The new app will let let consumers choose where
you do it. and when they watch our
shows. Not only on the iPad but
on the other devices too”.
Need to grab some video on-demand from Time
Warner? Again, not a problem.
“It’s not gonna be only the iPad.
You can even start watching on your iPad and pick up We are working on internet
connected tv sets, different
where you left off from your home. game machines and different
Time Warner Cable presents the prototype of its iPad
app on YouTube in 4 episodes. Watch the CEO, CTO,
Group VP web development and the Director of “What we can do a company is
Digital Communications browse through the app and embrace the change, innovate
more quickly and make it easy
discuss the development and opportunities that come for consumers”.
ABC’s My Generation
In Q1 2010, Nielsen data showed that, in the US, Once synched, you get exclusive content: polls and
nearly 60% of people were watching TV and quizzes, behind the scenes info, ... . All in real time.
using the Internet on their computers
simultaneously. With more and more consumers
going online while they watch TV, many viewers
have already been engaging in a two-screen
experience, primarily using social media for
‘background chatter,’ or activity in the margins.
The ABC’s My Generation iPad app let’s you
interact with exclusive content pushed to your
iPad while you watch My Generation on your TV.
The app’s sync technology connects your iPad to
your TV allowing you to participate in real time
with the show. Utilizing a new technology, the
app automatically synchronizes with My
Generation using audio watermarks. No personal
information or registration is required.
Checking in on TV shows
GetGlue (competitors include Clicker Social, Miso,
Philo, Tunersh and TV.com Relay) is a social
network for movies, tv shows, music, and books.
It’s much like Foursquare: check-in and rate TV
shows, see what your friends are into and win
free stuff such as stickers (instead of badges).
GetGlue has recently signed on a number of new
network partners, including MSNBC, AMC,
check-in and get stickers from your favorite
Disney, HGTV and Discovery. tv shows
Partnering with GetGlue helps the networks
encourage fans to tune in during original
broadcasts - driving Nielsen ratings - and to
engage with shows throughout the season.
According to GetGlue, the company had 8 million
unique ratings and check-ins in August, up from 5
million in the previous month. Overall, GetGlue
has 600,000 users, of which about 60 percent
have signed up via Facebook.
Who we are.
Patrice Kerremans Edwin Speckamp Wim Vermeulen
Chief Technology Momad Chief Operations Momad Chief Creative Momad
Patrice Kerremans is a 15 years technology veteran. He is a software architect and Scrum Master. He led
the development of projects at IBM, Netitbe, CM, Electrabel, Axa Bank and Median.
Edwin Speckamp is a 20 years project management veteran . He successfully held full responsibility for
scope, schedule, cost, people and quality for projects at Oracle, IBM, CM, Banksys, Netitbe and
Wim Vermeulen is a 20 years advertising veteran, with a traditional and digital advertising background.
He was previously the Digital Director of Ogilvy Eastern Europe and Russia. Before that he worked in
Belgium launching the rst Branded Entertainment tv show and the rst IDTV commercial. He is an
international speaker on mobile internet and social media
You can nd more on each of the founders on http://www.linkedin.com/companies/momads
Where can you find us?
We offer you the latest news on the Mobile
Industry on Twitter. Our case studies are available
on Slideshare, and the videos of our launch
conference on YouTube. It all comes together on
our desktop site at www.momads.eu or
m.momads.eu on iPhone or Android.
If you are a mobile user, you can also check ‘The
State of Mobile’ Our nger on the pulse of the