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The tv industry on mobile

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3 projects that give us a view on where the TV industry is going.

3 projects that give us a view on where the TV industry is going.

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  • 1. Mobile and the TV industry Three important initiatives on our radar
  • 2. In this document, we want to highlight 3 recent initiatives in the TV industry that respond to the need of the audience to consume content where and when they want it, in the most convenient and social way possible. Time Warner is getting started with the iPad and shows the prototype on YouTube. The rst version lets you program and record the shows you want to watch. You can even start watching on your iPad and pick up where you left off from your home. In response to a multitasking audience, ABC launches an iPad app that syncs with a TV show and gives the audience exclusive content in real time. Also in response to a multitasking audience, GetGlue lets its users check-in when watching a TV show and chat about it with friends.
  • 3. iPad Prototype from Time Warner Cable Time Warner is getting started with the iPad, “The iPad app lets you record tv developing an application that will help cable shows just as your remote subscribers remotely control their DVR cable box to control does.” record and manage programming.  Away from home and want to scan a program guide “We want to be more open and and record an upcoming show? The new app will let let consumers choose where you do it.  and when they watch our shows. Not only on the iPad but on the other devices too”. Need to grab some video on-demand from Time Warner? Again, not a problem.  “It’s not gonna be only the iPad. You can even start watching on your iPad and pick up We are working on internet connected tv sets, different where you left off from your home. game machines and different pc’s” . Time Warner Cable presents the prototype of its iPad app on YouTube in 4 episodes. Watch the CEO, CTO, Group VP web development and the Director of “What we can do a company is Digital Communications browse through the app and embrace the change, innovate more quickly and make it easy discuss the development and opportunities that come for consumers”. with it.
  • 4. ABC’s My Generation iPad App In Q1 2010, Nielsen data showed that, in the US, Once synched, you get exclusive content: polls and nearly 60% of people were watching TV and quizzes, behind the scenes info, ... . All in real time. using the Internet on their computers simultaneously. With more and more consumers going online while they watch TV, many viewers have already been engaging in a two-screen experience, primarily using social media for ‘background chatter,’ or activity in the margins. The ABC’s My Generation iPad app let’s you interact with exclusive content pushed to your iPad while you watch My Generation on your TV. The app’s sync technology connects your iPad to your TV allowing you to participate in real time with the show. Utilizing a new technology, the app automatically synchronizes with My Generation using audio watermarks. No personal information or registration is required.
  • 5. Checking in on TV shows GetGlue (competitors include Clicker Social, Miso, Philo, Tunersh and TV.com Relay) is a social network for movies, tv shows, music, and books. It’s much like Foursquare: check-in and rate TV shows, see what your friends are into and win free stuff such as stickers (instead of badges). GetGlue has recently signed on a number of new network partners, including MSNBC, AMC, check-in and get stickers from your favorite Disney, HGTV and Discovery. tv shows Partnering with GetGlue helps the networks encourage fans to tune in during original broadcasts - driving Nielsen ratings - and to engage with shows throughout the season. According to GetGlue, the company had 8 million unique ratings and check-ins in August, up from 5 million in the previous month. Overall, GetGlue has 600,000 users, of which about 60 percent have signed up via Facebook.
  • 6. Who we are. Patrice Kerremans Edwin Speckamp Wim Vermeulen Chief Technology Momad Chief Operations Momad Chief Creative Momad Patrice Kerremans is a 15 years technology veteran. He is a software architect and Scrum Master. He led the development of projects at IBM, Netitbe, CM, Electrabel, Axa Bank and Median. Edwin Speckamp is a 20 years project management veteran . He successfully held full responsibility for scope, schedule, cost, people and quality for projects at Oracle, IBM, CM, Banksys, Netitbe and Eurocontrol. Wim Vermeulen is a 20 years advertising veteran, with a traditional and digital advertising background. He was previously the Digital Director of Ogilvy Eastern Europe and Russia. Before that he worked in Belgium launching the rst Branded Entertainment tv show and the rst IDTV commercial. He is an international speaker on mobile internet and social media You can nd more on each of the founders on http://www.linkedin.com/companies/momads
  • 7. Where can you find us? We offer you the latest news on the Mobile Industry on Twitter. Our case studies are available on Slideshare, and the videos of our launch conference on YouTube. It all comes together on our desktop site at www.momads.eu or m.momads.eu on iPhone or Android. If you are a mobile user, you can also check ‘The State of Mobile’ Our nger on the pulse of the . mobile industry.