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Presentatie app van 't stad iab sept 15 2011
 

Presentatie app van 't stad iab sept 15 2011

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Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile....

Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile.
For CONCENTRA, one of leading local media companies, we identified and created its first mobile product generating a local and mobile advertising revenue stream.

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    Presentatie app van 't stad iab sept 15 2011 Presentatie app van 't stad iab sept 15 2011 Presentation Transcript

    • @wimvermeulen
    • Clients
    • Consumer insightWe noticed people don’t liketo touch their screen whilecooking: their hands aren’t Solution clean. Airwaving! Wave your hand over the screen and it will take you, automatically, to the next page.
    • 1 Surng which trend? the rise of
    • 2 Consumer insight
    • Results 12.000 downloads (81% iOS, 19% Android)
    • Advertising ’T D STE ADRESSEN VAN ITGSTAN. ONTDEK DE BE PPING, RESTO EN U AA VOOR SHO VIA WWW.APPVANTSTAD.BE TP HONE DOWNLOAD GRATIS OP JE SMAR DE BESTE ADRESSEN VAN ‘T STADVO OR SHOPPING, RESTO EN UITGAAN OP JE SMARTPHONE DOW NLOAD NU GSTATIS E RA OP WWW.APPVANT D.B
    • 3 The business objective Create a hyper-local mobile deal revenue stream for GVA Raise the barrier to entry for market entrants
    • 45 deals886 redemptions19 times per deal
    • 4 Reward Program
    • http://vimeo.com/27738647
    • PAUL HENDRICKXHeart and soul of App van ‘t Stad