Presentatie app van 't stad iab sept 15 2011

  • 610 views
Uploaded on

Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile. …

Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile.
For CONCENTRA, one of leading local media companies, we identified and created its first mobile product generating a local and mobile advertising revenue stream.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
610
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
10
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @wimvermeulen
  • 2. Clients
  • 3. Consumer insightWe noticed people don’t liketo touch their screen whilecooking: their hands aren’t Solution clean. Airwaving! Wave your hand over the screen and it will take you, automatically, to the next page.
  • 4. 1 Surng which trend? the rise of
  • 5. 2 Consumer insight
  • 6. Results 12.000 downloads (81% iOS, 19% Android)
  • 7. Advertising ’T D STE ADRESSEN VAN ITGSTAN. ONTDEK DE BE PPING, RESTO EN U AA VOOR SHO VIA WWW.APPVANTSTAD.BE TP HONE DOWNLOAD GRATIS OP JE SMAR DE BESTE ADRESSEN VAN ‘T STADVO OR SHOPPING, RESTO EN UITGAAN OP JE SMARTPHONE DOW NLOAD NU GSTATIS E RA OP WWW.APPVANT D.B
  • 8. 3 The business objective Create a hyper-local mobile deal revenue stream for GVA Raise the barrier to entry for market entrants
  • 9. 45 deals886 redemptions19 times per deal
  • 10. 4 Reward Program
  • 11. http://vimeo.com/27738647
  • 12. PAUL HENDRICKXHeart and soul of App van ‘t Stad