New Google Tool for Online Car Sales

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http://tier10lab.com/2012/07/10/new-google-tool-online-car-sales/ - Google Advisor now has a tool for automotive leads called Google Cars. Google Advisor is a site designed to help users quickly find …

http://tier10lab.com/2012/07/10/new-google-tool-online-car-sales/ - Google Advisor now has a tool for automotive leads called Google Cars. Google Advisor is a site designed to help users quickly find the desired product from different providers and compare them side-by-side. Google is entering into the car lead generation business by incorporating car sales into their site. [...]

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  • 1. New Google Tool for Online Car Saleshttp://tier10lab.com/2012/07/10/new-google-tool-online-car-sales/July 10, 2012By Molly TrohaGoogle Advisor now has a tool for automotive leads called Google Cars. Google Advisor is a sitedesigned to help users quickly find the desired product from different providers and compare them side-by-side. Previously, Google Advisor offered users the opportunity to research financial products such asmortgages, credit cards, CDs, checking, and savings accounts. Now Google is entering into the new carlead generation business by incorporating car sales into their site.Google is currently conducting their beta test of Google Cars in the San Francisco Bay Area, so to testout the product live, the user must change their browser location to zip code 94301. Once your location ischanged, you can head to http://www.google.com/advisor/usauto or perform a regular Google search withauto-related terms such as "Nissan Dealer." The search results for a normal Google query will nowinclude a box, as seen below, from Google Advisor and clicking on it will take you to Google Cars.  
  • 2. The user can search by car make and model or by dealer. Once they have narrowed down the search bymodel, users can select trim levels, engine types, interior and exterior colors, and different options andpackages. Each car listed includes the dealer info, distance from the given zip code, incentives, options &packages, the MSRP price, and the "Google price info." Much like TrueCar.com, Googles "price info"includes the invoice price of the vehicle, the MSRP, and the average regional price paid. The user thenhas the opportunity to contact the dealer by email, phone, or callback request.Though now only available for new car sales, Googles introduction of Google Cars could have a hugeimpact on the online automotive market. Car dealers need to be prepared for the day that Google Cars isavailable in their zip code by ensuring their visibility in Google+ Local and by employing the most recent,up-to-date online marketing techniques.http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com