Your SlideShare is downloading. ×
NYIAS Video Infographic: High-Engagement Social Multimedia [VIDEO]
NYIAS Video Infographic: High-Engagement Social Multimedia [VIDEO]
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

NYIAS Video Infographic: High-Engagement Social Multimedia [VIDEO]

647

Published on

http://tier10lab.com/2012/04/04/new-york-auto-show-video-infographic/ - We broke records with our coverage of the North American International Auto Show, utilizing Social SEO tactics to move the …

http://tier10lab.com/2012/04/04/new-york-auto-show-video-infographic/ - We broke records with our coverage of the North American International Auto Show, utilizing Social SEO tactics to move the needle in Search. We are now positioned in a stronger, more efficient way for the New York International Auto Show; I am looking forward to publishing those results. [...]

Published in: Sports, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
647
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  NYIAS Video Infographic: High-Engagement SocialMultimedia [VIDEO]  http://tier10lab.com/2012/04/04/new-york-auto-show-video-infographic/April 04, 2012By Joseph OleshFew pieces of media can communicate the amount of data that a video infographic can deliver. Add theengagement factor of a graphic-based video, and you’ve got a high-powered online marketing asset.The New York International Auto Show is one of the nation’s oldest and most prestigious of its kind. Wefirst developed an infographic to carry the salient details of the show’s scope and scheduling details. Thetranslation of that still graphic to a motion video amplified the ability of that piece media to reach moreonline users.From an agency point-of-view, this process allowed for collaboration between motion graphic and graphicdesign team members. Bringing life to a data set was the task of Tier10 Marketing graphic designerJason Kress; setting that infographic to motion then became the responsibility of Tier10 motion graphicdesigner Erin Lancaster.  
  • 2. The video takes its aesthetic cue from the infographic in font choice, color palate and iconography. The goal is to educate users, albeit briefly, on rich history of the New York International Auto Show and deliver key pieces of information regarding scheduling and ticket prices. From a strategic point of view, I believe strong multimedia assets can carry relevant content to the next level. The campaign to cover the New York International Auto Show is one that will include over 15 original, optimized blog articles, 2 videos and over 300 photographs from the show’s floor. Schema.org markup will help optimize this rich content and an integrated social media strategy will then distribute this content to the masses. We broke records with our coverage of the North American International Auto Show, utilizing Social SEO tactics to move the needle in Search. We are now positioned in a stronger, more efficient way for the New York International Auto Show; I am looking forward to publishing those results. For questions or inquiries from the New York Auto Show, or regarding the digital strategy that was developed for it, find me on Twitter at @josepholesh. DATA SOURCES: * http://www.autoshowny.com/ * http://trade-shows.findthebest.com/d/a/Automotive * http://trade-shows.findthebest.com/l/1/New-York- International-Auto-Show * http://www.prnewswire.com/news-releases/2011-new-york- auto-show-ends-on-a-high-note-121499789.html * http://www.prnewswire.co.uk/cgi/news/release?id=12664 http://www.gnyada.com/files/pages/dealers/MAY_2011.pdf http://www.Tier10Lab.com http://www.twitter.com/Tier10Lab http://www.facebook.com/Tier10Marketing http://www.Tier10Marketing.com  

×