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An Energy Efficient Game-Changer: The Honda Civic Natural Gas [VIDEO]
 

An Energy Efficient Game-Changer: The Honda Civic Natural Gas [VIDEO]

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http://tier10lab.com/2012/04/27/instagram-mobile-marketing-the-new-york-auto-show/ - As Honda rolls out the Civic Natural Gas across the nation, dealers like Paragon Honda are eager to get in the game ...

http://tier10lab.com/2012/04/27/instagram-mobile-marketing-the-new-york-auto-show/ - As Honda rolls out the Civic Natural Gas across the nation, dealers like Paragon Honda are eager to get in the game to help promote this cleaner alternative-fuel vehicle. The Civic Natural Gas is the only compressed natural gas vehicle available in the United States [...]

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    An Energy Efficient Game-Changer: The Honda Civic Natural Gas [VIDEO] An Energy Efficient Game-Changer: The Honda Civic Natural Gas [VIDEO] Document Transcript

    •  An Energy Efficient Game-Changer: The Honda CivicNatural Gas [VIDEO]http://tier10lab.com/2012/03/06/energy-efficient-game-changer-honda-civic-cng/March 06, 2012By Elizabeth FreyAs Honda rolls out the Civic Natural Gas across the nation, dealers like Paragon Honda are eager to getin the game to help promote this cleaner alternative-fuel vehicle. Though natural gas vehicles are popularin other parts of the world, the Civic Natural Gas (CNG) is the only compressed natural gas vehicleavailable in the United States. Dealers who are among the first to start selling the CNG will set a leadingexample for others across the nation.Because it runs on compressed natural gas, the CNG offers a unique option for drivers who want a“greener” car but are hesitant to switch to limited-range electric vehicles. With an estimated range ofabout 190 miles, the Civic Natural Gas has a 110-hp, 1.8-liter, 16-valve, SOHC i-VTEC engine that getsabout the same gas mileage of a gasoline vehicle: 27 city/38 hwy/31 combined. Refueling only takes afew minutes, and drivers can locate compressed natural gas stations using the available Honda SatelliteLinked Navigation System.  
    • Previously only available in four states, Honda’s natural gasalternative is spreading across the nation with the help of dealerslike Paragon Honda. From the beginning, Paragon Honda GeneralManager Brian Benstock has been committed to promoting theCivic Natural Gas. As one of the first Honda dealers in the NewYork area to sell the CNG, Paragon Honda’s support in helping tojumpstart this cleaner technology is critical and makes them a rolemodel in adopting and marketing greener vehicles throughout theindustry.The increasing use of compressed natural gas vehicles like theCNG has more implications for society that simply being cleanerthan gasoline. Compressed natural gas is also safer—because it islighter than air, it disperses quickly in the case of a spill.Compressed natural gas vehicles are also easier on the wallet, witha cost of about $1 to $2 per gasoline gallon equivalent.Compressed natural gas can also help reduce dependence onforeign oil: eighty-nine percent of the natural gas that is used in theUnited States is produced domestically.With that in mind, Paragon Honda was enthusiastic aboutmarketing and selling the Civic Natural Gas. To help promote thevehicle, Paragon Honda and Tier10 Marketing organized a photoshoot with esteemed photographer Douglas Sonders. As Sonders snapped images of the green carjuxtaposed against the urban city, Joseph Olesh captured behind the scenes footage, lending insight intothe inspiration behind the photo shoot and the campaign.In the backdrop of a city like New York, the need for cleaner fuel alternatives couldn’t be clearer.Historically, Honda has set the bar in developing environmentally conscious vehicles and processes, soit’s no wonder that Paragon Honda would share the vision of selling a greener car in the U.S. market.With the CNG, Honda is taking natural gas technology to a larger playing field. By acting as anambassador for Honda, Paragon helps pave the way for the CNG and the future of compressed naturalgas technology.CBS News New York has just released a piece called, "Wave Of The Future? Natural Gas-Powered CarsGaining In Popularity." Benstock is quoted in the article explaining, “Right now the technology exists withthe CNG car to get a more fuel efficient vehicle and a cleaner vehicle with an abundant supply of fuel righthere in the USA.”Client: Paragon HondaClient: Brian BenstockAgency: Tier10 MarketingCreative Director: Scott RodgersVideo Director/Editor: Joseph OleshPhotographer: Douglas SonderMarketing Director: Andrew DiffenderferCamera: Canon 7DLens: Canon 24-70mm f/2.8LPost: Final Cut Studio 3Related Links:ParagonHonda.com http://www.Tier10Lab.comFacebook.com/ParagonHondaNY http://www.twitter.com/Tier10LabTwitter.com/Paragon_Honda http://www.facebook.com/Tier10MarketingPlus.Google.com/ParagonHonda http://www.Tier10Marketing.com