Google+ Shows In Search Results, Signals Greater Plan From Google

71 views
63 views

Published on

http://tier10lab.com/2011/08/14/googleplus-search-results/ -- Google is reinventing search, and itself, in a way that is changing the internet as we know it. Gone are the days of packing metadata and keywords into a site to improve its native SEO value; the onus now is on how much a user “likes” a site. [...]

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
71
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Google+ Shows In Search Results, Signals Greater Plan From Google

  1. 1.  Google+ Shows In Search Results, Signals Greater PlanFrom Googlehttp://tier10lab.com/2011/08/14/googleplus-search-results/August 14, 2011By Joseph OleshAs expected, Google has begun integrating Google+ into search results. Any post marked "Public" whileshared in the Google+ space will now be appearing in Social Search. An integration of this kind is sure toincrease activity within the already much talked about social platform.Social Search is Googles attempt to integrate popular social platforms (Flickr, Twitter and Google Buzz,to name a few) in search results.When a link is shared, that link is distributed to all that Google+ user defines. When set to "Public," thatlink will also be indexed. Once pinged in a search, users within that users "Circles" that have also sharedthat link will appear beneath the result on the Google search page. The idea being that that link mightnow have more value to the searcher if personal contacts had either +1d or shared it, giving it a bit morecredo than it would have had before.  
  2. 2. On the surface, one could surmise that this is Googles response to Bings integration of Facebook andTwitter into their search results. Digging a bit deeper, a pattern from Google has started to emerge. Fromthe user-interface (UI) enhancements across the entire spectrum of Google products, to the launching ofthe "+1" button that then led to Google+ as a social platform, to the emergence of YouTubes "CosmicPanda Experience," with all of this coming after the "Panda" algorithm update, all things point to a greaterstrategy.Google is reinventing search, and itself, in a way that is changing the internet as we know it. Gone are thedays of packing metadata and keywords into a site to improve its native SEO value; the onus now is onhow much a user "likes" a site.How does a goliath search engine quantify the likability of a website? On the surface, in these ways: • Improve the User Interface - Google took the lead on this, cleaning up each products aesthetic. They understand the day-to-day web browser expects much more than raw functionality. • Learn from Collections - The new YouTube design promotes "Playlists," Google+ is based on "Circles," the greater Panda algorithm update is based on machine learning… The whole of Googles playbook is based on its users organizing their online experience, so that an extraordinary algorithm can then "learn" from these groupings and quantify accordingly.Weve really only touched the surface of what Googles roll-out means as a whole. Google+, itself, is sureto go through a few more adaptations before truly launched to the general public. At that point, well thenbe able to recognize Googles new position and react accordingly to then optimize our websites, blogs,videos and the like.As a last note on this subject, Id like to recognize an article by Ben Parr, of Mashable, explaining thatGoogle+ is now suspending users using pseudonyms on their profiles. The powers that be at Google+made it clear from its inception that the platform was not designed for business use, but that that wouldbe coming down the line. I still believe it important for business owners to remain patient in setting upGoogle+ accounts for their businesses. See this video message from Christian Oestlien, product managerat Google+.http://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com  

×