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Renowned Auto Dealer Defends Honda Civic, Disagrees with Consumer Reports
 

Renowned Auto Dealer Defends Honda Civic, Disagrees with Consumer Reports

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http://tier10lab.com/2011/08/03/renowned-auto-dealer-defends-honda-civic-disagrees-with-consumer-reports/ -- Auto Remarketing interviewed Paragon Honda’s Brian Benstock to get his take on the ...

http://tier10lab.com/2011/08/03/renowned-auto-dealer-defends-honda-civic-disagrees-with-consumer-reports/ -- Auto Remarketing interviewed Paragon Honda’s Brian Benstock to get his take on the recently issued Consumer Reports, which for the first time in years, did not assign the 2012 Honda Civic a high test score. They spoke to Benstock the day after [...]

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    Renowned Auto Dealer Defends Honda Civic, Disagrees with Consumer Reports Renowned Auto Dealer Defends Honda Civic, Disagrees with Consumer Reports Document Transcript

    •    Renowned Auto Dealer Defends Honda Civic,Disagrees with Consumer Reportshttp://tier10lab.com/2011/08/03/renowned-auto-dealer-defends-honda-civic-disagrees-with-consumer-reports/August 3, 2011By Molly TrohaAuto Remarketing interviewed Paragon Hondas Brian Benstock to get his take on the recently issuedConsumer Reports, which for the first time in years, did not assign the 2012 Honda Civic a high testscore.They spoke to Benstock the day after the Consumer Reports issue was released. He was shocked,according to Auto Remarketing, explaining "he is having zero complaints from customers, who arehurriedly snatching 2012 Civics up so fast that [Paragon] cant keep them in stock…and while trying notto disparage Consumer Reports, he said: In this instance, I absolutely disagree with what theyre saying."Even with the Honda Civic being recommended by Consumer Reports for the last 5 of 10 years, theystated the test score for the Civic was simply too low for them to recommend it. But Auto Remarketingreports that "the less-than-favorable rating from Consumer Reports doesnt appear to parallel consumerinterest in the Civic." When asking Brian Benstock how many 2012 Civics Paragon Honda has sold, hereplied with a laugh -- because he has sold all of them. He has no 2012 Honda Civics left and told AutoRemarketing, "If I had another hundred, I could have sold another hundred."  
    • It remains to be seen how the newest generation of the Honda Civic will fair within the marketplace. Thisis mainly due to production and supply issues that many Japanese automakers are dealing with right nowas a result of the earthquake. But if the 2012 Civics keep selling like they have at Paragon Honda, itseems that Consumer Reports opinion may be drowned out by the public opinion.A Tier10 Marketing client, Benstock is known as one of the nations top automotive dealers. Recently,Paragon Honda and Acura grew from #17 to the #1 New & Certified Pre-Owned Honda & Acura Dealer inthe U.S. in a short 6 month period.“Overall, it was our best year in business despite being the worst year in the industry,” said Benstock.“We had a record year for volume and profitability during a record low year for the car business.” Thebiggest thing that impacted Paragon’s growth was changing their marketing, sales and service strategylast June. “We had an in-house ad agency but decided to bring on an outside company to help us buildand implement a new plan to grow our business,” said Benstock.For more information see Paragon Hondas Facebook page at www.facebook.com/ParagonHondaNYhttp://www.Tier10Lab.comhttp://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com