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Tier10, Douglas Sonders Tackle NYC

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http://tier10lab.com/2011/06/28/tier10-douglas-sonders-tackle-nyc/ -- Hello. My name is Douglas Sonders, and I am an advertising photographer shooting new campaigns for some of Tier 10′s dealership clients. We have been going to dealerships in major markets and photographing new vehicle models in front of [...]

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Tier10, Douglas Sonders Tackle NYC

  1. 1.    Tier10, Douglas Sonders Tackle NYChttp://tier10lab.com/2011/06/28/tier10-douglas-sonders-tackle-nyc/June 28, 2011By Douglas SondersHello. My name is Douglas Sonders, and I am an advertising photographer shooting new campaigns forsome of Tier10s dealership clients. We have been going to dealerships in major markets andphotographing new vehicle models in front of iconic locations. The purpose is for those dealerships tohave unique advertising-quality imagery to show their community that they are local, and there to stay.Recently, we hit up New York City to shoot a series of ads for Paragon Acura. One of Tier10’s partners,Scott Rodgers, supervised and art-directed the photoshoot.The job was to get the new ZDX and MDX captured in front of some iconic New York City scenes overthe course of 1 shooting day. I kept lighting configurations pretty easy and efficient. I used 2 assistants ashuman tripods holding powerful radio-activated studio flashes connected to heavy duty battery packs inbackpacks. They looked sort of like they were ready to join the ghost busters when they were all geared-up.We hit a series of locations around New York, without spending more than 20 minutes at each spot. Wewere able to maneuver around the need for permits by not using any stationary lighting or tripods, whichis why we used humans to hold the lights instead.Im telling you, these beautiful new Acuras were easy to photograph with their clean modern lines againstthe classic New York streets. Our biggest challenge, though, was getting a photo in Times Square. Wehad to get up before dawn and wait for our opportunity to POUNCE on the right location before crowds oftourists filled the streets. As you can see in some of the shots, we actually managed to get photos of thevehicles parked in the middle of the street in Manhattan! It was all a matter of working quickly andefficiently. Thankfully, Scott Rodgers and I make a good creative team, so that is easy to accomplish.Finally, we wrapped the day taking some sunset editorial portraits of Brian Benstock of Paragon forupcoming magazine articles. In his behind the scenes photo, the street may look empty, but thatsbecause we bravely blocked off traffic for a few quick shots on that tight 1-lane street.  http://www.Tier10Lab.com  http://www.twitter.com/Tier10Labhttp://www.facebook.com/Tier10Marketinghttp://www.Tier10Marketing.com  
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