Eval 3


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Eval 3

  1. 1. Throughout the construction and research, planning and evaluation stages, I knew that it was important to use a wide range of media technologies in order to create and publish my products to my blog. Therefore, I used a range of technologies in order to achieve a high standard with my final result. Fortunately, I had learnt about many of the media technologies that I used during the construction and research, planning and evaluation stages of my foundation portfolio. Thus, I was able to apply the knowledge that I already had, and make my production as effective as possible.
  2. 2. BLOGGER Blogger obviously played a crucial part in the presentation and documentation of my work, in all of its stages. I feel that Blogger is the most appropriate media technology to use for this course and therefore, appreciate that I was able to develop my skills and knowledge of Blogger, from AS to A2 Level. Additionally, I was able to download the Blogger app to my phone, which made it easy to upload photographs of storyboards and mind-maps in my planning and research stages.
  3. 3. FLIPSNACK The first media technology I used in my research stage was Flipsnack. I used Flipsnack regularly in order to present my research onto my AS blog and thus, I felt that I was equipped with the tools that I needed in order to present my research to my A2 blog. I feel that the digital magazine or book presentation gives the research a more professional look than if the information was simply written onto the blog. It also makes the process of reading the information more interactive for the audience, which I feel, is always important on a blog in order to keep it interesting. The leather cover look used on my ‘History of Horror’ post, is aesthetically pleasing and adds to the professionalism that I sought to achieve with my product as a brand, including the blog. Therefore, I also feel that it was suitable to present a large amount of my research, including my textual analysis, as well as my response to the first question of my evaluation stage.
  4. 4. YOUTUBE YouTube was a crucial media technology that I used in my research, planning and construction stages. I used it for my research to view existing trailers in order to identify the generic conventions of Horror films, which allowed me to identify the conventions I wished to use, develop and challenge in my own product. Additionally, I used YouTube during my planning stage in order to explore which music I would like to use for my trailer. Furthermore, I used YouTube throughout my construction stage in order to find sound effects that I was not able to find in the iMovie sound library. I then copied the link into a YouTube to mp3 converter and then dragged from my desktop into my project. An example of this was downloading Mama Cass – Dream a little dream and placing it into my project as the main music.
  5. 5. PREZI I used Prezi for my response to the second question of the evaluation, as I wanted to make it clear that I was capable of using a variety of media technologies effectively. Admittedly, I used Prezi more so in my foundation portfolio as I feel that the advanced portfolio required more explicit detail, which I do not feel can be expressed as clearly through Prezi. However, I used it for one of the evaluation questions to demonstrate the diversity of skills that I have developed and learnt during A Level Media Studies.
  6. 6. SCRIBD I used Scribd for the textual analysis of the ‘Insidious’ film poster, in my research stage, as I felt that it was an adequate way of displaying my research onto my blog. I created the analysis in a Word document, which I then saved as a PDF and uploaded onto Scribd. Next, I copied the embed code and pasted it onto the appropriate post on my blog. I learnt about Scribd during my foundation portfolio research stage and I was fortunately able to use it again for my advanced portfolio.
  7. 7. SLIDESHARE From my foundation portfolio work, I was aware that SlideShare was an extremely effective way of publishing work to a blog. Therefore, I used it in all of the stages of my production. Although I had hoped to vary the use with SlideRocket, I learnt that SlideRocket is soon to close down and thus if my work was published using that technology, that it would no longer be available after a certain time. As a result, I used SlideShare greatly throughout my advanced portfolio as it is easy to transform PowerPoint presentations and it is also easy for people to view.
  8. 8. IPHOTO I used iPhoto in my planning and construction stages in order to import the photographs that I had taken during filming to use for my ancillary products. I was able to compare the photographs in iPhoto so that I could identify which photos I wished to use. Furthermore, iPhoto also allowed me to edit the photos with effects such as ‘Fade’, which I used predominantly on the main image for my film poster. Fortunately, using iPhoto to import my photographs for my foundation portfolio meant that I had the knowledge and skills that were required for the importing of my ancillary product photographs. Therefore, I did not have to spend time watching tutorials, as I did with some of the other media technologies that I used during my construction stage.
  9. 9. PHOTOSHOP After using iPhoto to select the photographs, which I planned to use for my ancillary products, I opened them into Photoshop during my construction stage. I used this particular media technology to add text to, and further edit the photographs. Photoshop therefore played a large role in my construction stage as both of my ancillary products were created using this media technology. I decided to use Photoshop for my ancillary product construction as I felt that it was the most advanced technology that I was able to access, which thus made my ancillary products aesthetically pleasing and realistic.
  10. 10. PHOTOSHOP Additionally, my prior knowledge of Photoshop from my AS production meant that I already had the skills that I needed to create my ancillary products to a high standard by using tools on the text such as ‘Drop Shadow’ and ‘Dissolve’ and the ‘Lasso’ tool which allowed me to remove the background from the main image. Although, there were some tools which I had not used in my AS production, such as the ‘Burn’ tool, I quickly learnt how to use it effectively through a YouTube tutorial and thus was able to use it to accentuate the shadows on both the magazine cover and the film poster. This therefore enhanced the images and made them seem more appropriate for the Horror genre. I also used Photoshop in order to create my horror mood board during my research stage.
  11. 11. IMOVIE The brief that I selected for my production piece was ‘A promotion package for a new film including a two minute trailer, alongside a film magazine front cover which features the film and a poster for the film’. From this brief, I realised that the two minute trailer was to be my priority and therefore, I had to use the best media technology that was available to me in order to create the best trailer. Subsequently, I decided to use iMovie, which I have used briefly before at AS Level. Therefore, I already had the basic knowledge that I needed to create a trailer. However, I felt that my knowledge would need to be developed to ensure that my trailer was as realistic and professional as possible. Thus, I watched tutorials on YouTube to learn how to use effects such as ‘Cutaways’.
  12. 12. IMOVIE A valuable lesson that I learnt through these tutorials was selecting ‘Advanced Features’ as this enabled me to make far more changes to my footage, such as clip trimming. I also found that trial and error played a large part in developing my knowledge in iMovie as it helped me to learn throughout the construction of my trailer as my skills developed to a higher standard. I used iMovie to import and edit my footage, as well as adding transitions between clips and sounds to enhance the authenticity of my product. There were aspects of iMovie, which I found difficult at first but after some YouTube tutorials, I was able to learn and develop with the construction of my trailer.