Your SlideShare is downloading. ×
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Web 2.0 - Fact, Fiction and Function
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Web 2.0 - Fact, Fiction and Function

2,637

Published on

Learn the technologies and opportunities behind web 2.0 through real world examples.

Learn the technologies and opportunities behind web 2.0 through real world examples.

Published in: Business, Technology, Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,637
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
39
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What does it mean for us? Web 2.0 Fiction, Fact, Function Evan Gerber
  • 2. Lately, there has been a lot of crowing about Web 2.0
    • What’s real?
    • What is hype?
    • Does it matter for me?
    • How does it impact globalization?
  • 3. It’s a Marketing Buzzword, and talk is cheep
  • 4. “ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek
  • 5.
  • 6. “ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki “… hardly justif[ies] the sorts of valuations bandied about.” Economist, October 26 th 2007
  • 7. It’s not any one thing, it’s an approach. Instead of creating a web site, we create tools so users can create their own experiences What is Web 2.0
  • 8. What is Web 2.0? Forums / user groups Blogging Commenting / reviews Folks/taxonomy Folks/ taxonomy
  • 9. You are not YouTube. What is important to a global public corporate / product / support site? To drive traffic, leads, revenue To drive ease of use, user experience and brand affinity Explore for support content and marketing Critical to address in product / corporate sites To address as part of wider marketing efforts
  • 10. You are not YouTube. What is important to your Intranet / Extranet ? Critical to mine your knowledge mountains Yes – employees are also web users! Networks and user generated content = knowledge based organizations
  • 11. Globalize Collaboration with 2.0 Technologies
  • 12. Web 2.0 is happening everywhere. And while there are similarities, there are also important differences.
  • 13. User contribution: Blogs
  • 14.
  • 15.
    • Launched in February 2004
    • 5 million members in July
    • 3.4 million in March
    • Total IPO valuation of just under US$ 1 billion.
    • These new technologies are unheard of overseas.
    • Don’t be afraid to use them.
  • 16.
  • 17.
  • 18. Build containers for content you cannot entirely imagine Implementing Web 2.0 technologies
  • 19. Web 2.0 Backends
  • 20. Technology contenders
  • 21. Wine demo
  • 22. Open APIs Enable users to tap into your content and services
  • 23.
  • 24.
  • 25. Web 2.0 – Everyone’s crowing for a reason
    • Fiction :
      • This is all new, and nothing like it has ever been seen before
    • Fact:
      • There are many exciting new opportunities available as
        • Users mature
        • Technology improves
      • This is more of a cultural change than a tech change
    • Function:
      • There is plenty of opportunity
      • You don’t need to reinvent the wheel
      • Web 2.0 technologies exist to be shred
  • 26. What does it mean for us? Web 2.0 What does it mean for us? [email_address]

×