What does it mean for us? Web 2.0 Fiction, Fact, Function Evan Gerber

Lately, there has been a lot of crowing about Web 2.0 What’s real? What is hype? Does it matter for me? How does it impact globalization?

What’s real?

What is hype?

Does it matter for me?

How does it impact globalization?

It’s a Marketing Buzzword, and talk is cheep

“ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek

“ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki “… hardly justif[ies] the sorts of valuations bandied about.” Economist, October 26 th 2007

It’s not any one thing, it’s an approach. Instead of creating a web site, we create tools so users can create their own experiences What is Web 2.0

What is Web 2.0? Forums / user groups Blogging Commenting / reviews Folks/taxonomy Folks/ taxonomy

You are not YouTube. What is important to a global public corporate / product / support site? To drive traffic, leads, revenue To drive ease of use, user experience and brand affinity Explore for support content and marketing Critical to address in product / corporate sites To address as part of wider marketing efforts

You are not YouTube. What is important to your Intranet / Extranet ? Critical to mine your knowledge mountains Yes – employees are also web users! Networks and user generated content = knowledge based organizations

Globalize Collaboration with 2.0 Technologies

Web 2.0 is happening everywhere. And while there are similarities, there are also important differences.

User contribution: Blogs

Launched in February 2004 5 million members in July 3.4 million in March Total IPO valuation of just under US$ 1 billion. These new technologies are unheard of overseas. Don’t be afraid to use them.

Launched in February 2004

5 million members in July

3.4 million in March

Total IPO valuation of just under US$ 1 billion.

These new technologies are unheard of overseas.

Don’t be afraid to use them.

Build containers for content you cannot entirely imagine Implementing Web 2.0 technologies

Web 2.0 Backends

Technology contenders

Wine demo

Open APIs Enable users to tap into your content and services

Web 2.0 – Everyone’s crowing for a reason Fiction : This is all new, and nothing like it has ever been seen before Fact: There are many exciting new opportunities available as Users mature Technology improves This is more of a cultural change than a tech change Function: There is plenty of opportunity You don’t need to reinvent the wheel Web 2.0 technologies exist to be shred

Fiction :

This is all new, and nothing like it has ever been seen before

Fact:

There are many exciting new opportunities available as

Users mature

Technology improves

This is more of a cultural change than a tech change

Function:

There is plenty of opportunity

You don’t need to reinvent the wheel

Web 2.0 technologies exist to be shred

What does it mean for us? Web 2.0 What does it mean for us? [email_address]