Web 2.0 - Fact, Fiction and Function


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Learn the technologies and opportunities behind web 2.0 through real world examples.

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Web 2.0 - Fact, Fiction and Function

  1. 1. What does it mean for us? Web 2.0 Fiction, Fact, Function Evan Gerber
  2. 2. Lately, there has been a lot of crowing about Web 2.0 <ul><li>What’s real? </li></ul><ul><li>What is hype? </li></ul><ul><li>Does it matter for me? </li></ul><ul><li>How does it impact globalization? </li></ul>
  3. 3. It’s a Marketing Buzzword, and talk is cheep
  4. 4. “ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek
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  6. 6. “ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki “… hardly justif[ies] the sorts of valuations bandied about.” Economist, October 26 th 2007
  7. 7. It’s not any one thing, it’s an approach. Instead of creating a web site, we create tools so users can create their own experiences What is Web 2.0
  8. 8. What is Web 2.0? Forums / user groups Blogging Commenting / reviews Folks/taxonomy Folks/ taxonomy
  9. 9. You are not YouTube. What is important to a global public corporate / product / support site? To drive traffic, leads, revenue To drive ease of use, user experience and brand affinity Explore for support content and marketing Critical to address in product / corporate sites To address as part of wider marketing efforts
  10. 10. You are not YouTube. What is important to your Intranet / Extranet ? Critical to mine your knowledge mountains Yes – employees are also web users! Networks and user generated content = knowledge based organizations
  11. 11. Globalize Collaboration with 2.0 Technologies
  12. 12. Web 2.0 is happening everywhere. And while there are similarities, there are also important differences.
  13. 13. User contribution: Blogs
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  15. 15. <ul><li>Launched in February 2004 </li></ul><ul><li>5 million members in July </li></ul><ul><li>3.4 million in March </li></ul><ul><li>Total IPO valuation of just under US$ 1 billion. </li></ul><ul><li>These new technologies are unheard of overseas. </li></ul><ul><li>Don’t be afraid to use them. </li></ul>
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  18. 18. Build containers for content you cannot entirely imagine Implementing Web 2.0 technologies
  19. 19. Web 2.0 Backends
  20. 20. Technology contenders
  21. 21. Wine demo
  22. 22. Open APIs Enable users to tap into your content and services
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  25. 25. Web 2.0 – Everyone’s crowing for a reason <ul><li>Fiction : </li></ul><ul><ul><li>This is all new, and nothing like it has ever been seen before </li></ul></ul><ul><li>Fact: </li></ul><ul><ul><li>There are many exciting new opportunities available as </li></ul></ul><ul><ul><ul><li>Users mature </li></ul></ul></ul><ul><ul><ul><li>Technology improves </li></ul></ul></ul><ul><ul><li>This is more of a cultural change than a tech change </li></ul></ul><ul><li>Function: </li></ul><ul><ul><li>There is plenty of opportunity </li></ul></ul><ul><ul><li>You don’t need to reinvent the wheel </li></ul></ul><ul><ul><li>Web 2.0 technologies exist to be shred </li></ul></ul>
  26. 26. What does it mean for us? Web 2.0 What does it mean for us? [email_address]