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Slide 1:Steve Mulder Making Personas Work for Your Site Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar 1
Slide 2:…a nd s o th a t’s th e pla n for re de s ig ning th e we b s ite . We b e lie ve th is s tra te g y will inc re a s e re ve nue e noug h to pa y for its e lf with in s ix m onth s . Any q ue s tions ? Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar 2
Slide 3: In our e xpe rie nc e , fe a ture x is n’t worth th e inve s tm e nt. our c us tom e rs don’t wa nt it. Wh a t h a ppe ne d to fe a ture x? Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar 3
Slide 4: Hm m . Th a tâ€
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