Second Life

Slide 2: Unique residents Number of registered users (excludes alternate accounts but includes individuals that have not logged in) 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep 2005 2005 2006 2006 2006 2006 2006 2006 2007 2007 2007 2007 2007 2 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 3: Premium residents Number of paying accounts 1.4% of total registered users 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep 2005 2005 2006 2006 2006 2006 2006 2006 2007 2007 2007 2007 2007 3 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 4: Other population stats • Avatars logged in during last 60 days: 1.5 million • Avatars logged in during last 30 days: 1 million • Avatars logged in during last 14 days: 630,000 • Avatars logged in during last 60 days: 450,000 • Avatars typically online concurrently: 40,000 4 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 5: Top countries Country of origin for active avatars (logged in for over an hour during Sept 2007) Other South 10.3% 35% America Western 30% 8.7% Europe Asia 38.7% 25% 9.0% 20% 15% North 10% America 33.3% 5% 0% Canada Switzerland Netherlands United Kingdom Germany Australia China United States Japan Argentina Denmark Brazil Portugal France Spain Mexico Poland Belgium Italy 5 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 6: Age and gender Users with active avatars (logged in for over an hour during Sept 2007) 40% 35% 30% 25% Female 42% 20% Male 15% 58% 10% 5% 0% 13-17 18-24 25-34 35-44 45 plus (Teen Grid) 6 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 7: Money supply Total balance of Linden dollars owned by residents US $13+ million 4,000,000,000 3,500,000,000 3,000,000,000 2,500,000,000 2,000,000,000 1,500,000,000 1,000,000,000 500,000,000 0 Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep 2005 2005 2006 2006 2006 2006 2006 2006 2007 2007 2007 2007 2007 7 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 8: Amount of virtual land Mainland + islands in km2 1000 900 800 700 600 500 400 300 200 100 0 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2006 2006 2006 2007 2007 2007 2007 2007 2007 2007 2007 2007 8 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 12: Major brands in SL by category Sports/leisure 9% Technology Automobiles 21% 9% Professional services 11% Media 13% Financial services 11% Tourism/travel Retail 13% 13% 12 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 138: “The most successful business people in Second Life have taken a look at the commercial landscape and determined where needs exist. If you are not authentic and do not offer anything to the community, you are likely to be ignored.” Catherine Smith Director of Marketing Linden Labs 138 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 140: The new market is DIALOGUE, the new currency is INTERACTION, and the exchange rate is variable, based on ENGAGEMENT Grace McDunnough 140 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 143: Attitude toward real-life brands in SL 49% are generally positive Mostly negative More negative 5% than positive Mostly positive 12% 24% Neutral 34% More positive than negative 25% 143 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

Slide 145: • Non-profit organization for reliable info on virtual worlds: – Size and engagement of user base – Vibrancy of economy – Key aspects of technology • mmi.wikidot.com 145 Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar

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