Making Web 2.0 Real Part 2 - Rich Interfaces

Rich Interfaces Steve Mulder Making Web 2.0 Real PART 2

What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness

User expectations of Web interactions are changing

“ I want it to work like…”

Rich interfaces: Instant feedback

Rich interfaces: Faster processes

Endless.com

Backpack

SSCO

Rich interfaces: More ways to interact

Marketwatch

Wine demo

Etsy

Rich interfaces: Direct manipulation

Drag and drop Netflix

Google Finance

Multitouch

Rich interfaces: Differentiating experiences

http://www.backstageataccenture.com/

The spectrum of richness

Rich page components Rich Internet Applications

Single-Screen Checkout Slider Drag-and-Drop Configurators In-Page Editing Auto-Suggest Microsite Interactive Charts/ Calculators

Technology contenders

Rich interfaces: Opportunities

What are common activities that could be easier?

Searching (e.g., auto-suggest)

Avoiding errors (asynchronous validation)

Making long processes faster

Transactions

Video/audio

Where do users want more flexibility or power?

Selection tools

Configurators

Dashboards

Rich interfaces: Implications

Every web site is becoming less like a site and more like an application

The components of the experiences we create are getting smaller

Users expect more power and complexity without sacrificing simplicity

Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups