Making Web 2.0 Real Part 2 - Rich Interfaces

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During the second part of this two part series on Web 2.0, Molecular's Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring Rich Internet Applications. Learn how to use this innovative tool to provide your users faster processes, instant feedback, added interactions, and direct manipulation. Steve delves into a variety of RIA examples that display sliders, drag-and-drop, in-page editing, auto-suggest, configurators and single screen checkout. This action packed presentation will help you make your web experience less like a site and more like an application. Presentation by Steve Mulder.

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Making Web 2.0 Real Part 2 - Rich Interfaces

  1. 1. Rich Interfaces Steve Mulder Making Web 2.0 Real PART 2
  2. 2. What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
  3. 3. What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
  4. 4. User expectations of Web interactions are changing <ul><li>“ I want it to work like…” </li></ul>
  5. 5. Rich interfaces: Instant feedback
  6. 6.
  7. 7.
  8. 8.
  9. 9. Rich interfaces: Faster processes
  10. 10. Endless.com
  11. 11.
  12. 12. Backpack
  13. 13. SSCO
  14. 14. Rich interfaces: More ways to interact
  15. 15. Marketwatch
  16. 16. Wine demo
  17. 17.
  18. 18. Etsy
  19. 19. Rich interfaces: Direct manipulation
  20. 20. Drag and drop Netflix
  21. 21. Google Finance
  22. 22. Multitouch
  23. 23. Rich interfaces: Differentiating experiences
  24. 24.
  25. 25.
  26. 26. http://www.backstageataccenture.com/
  27. 27.
  28. 28. The spectrum of richness <ul><li>Rich page components Rich Internet Applications </li></ul>Single-Screen Checkout Slider Drag-and-Drop Configurators In-Page Editing Auto-Suggest Microsite Interactive Charts/ Calculators
  29. 29. Technology contenders
  30. 30. Rich interfaces: Opportunities <ul><li>What are common activities that could be easier? </li></ul><ul><ul><li>Searching (e.g., auto-suggest) </li></ul></ul><ul><ul><li>Avoiding errors (asynchronous validation) </li></ul></ul><ul><ul><li>Making long processes faster </li></ul></ul><ul><ul><li>Transactions </li></ul></ul><ul><ul><li>Video/audio </li></ul></ul><ul><li>Where do users want more flexibility or power? </li></ul><ul><ul><li>Selection tools </li></ul></ul><ul><ul><li>Configurators </li></ul></ul><ul><ul><li>Dashboards </li></ul></ul>
  31. 31. Rich interfaces: Implications
  32. 32. Every web site is becoming less like a site and more like an application
  33. 33. The components of the experiences we create are getting smaller
  34. 34. Users expect more power and complexity without sacrificing simplicity
  35. 35. Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups

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