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Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
Focusing on the User - Business-Centered User Design
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Focusing on the User - Business-Centered User Design

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Learn: …

Learn:
--Bringing the brand dialogue to the consumer
--Creating dynamic and compelling user experiences
--Developing engaging and maintainable web presences

Published in: Business, Technology
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  • Transcript

    • 1. Evan Gerber, Principal Consultant, Experience Design Focusing on the User
    • 2. Objectives
      • Learn how Molecular is shifting the strategic approach to user centric development by
        • Bringing the brand dialogue to the consumer
        • Creating dynamic and compelling user experiences
        • Developing engaging and maintainable web presences
    • 3. The Philosophy
      • Wikipedia Says:
        • “ user-centered design is a design philosophy and a process in which the needs, wants, and limitations of the end user … are given extensive attention at each stage of the design process.“
    • 4. The Philosophy
      • Wikipedia Says:
        • “ user-centered design is a design philosophy and a process in which the needs, wants, and limitations of the end user … are given extensive attention at each stage of the design process.“
      • This isn’t quite true
        • To be truly user centric, the User Needs must be considered at each and every step of the entire process.
    • 5. The Philosophy
      • Wikipedia Says:
        • “ user-centered design is a design philosophy and a process in which the needs, wants, and limitations of the end user … are given extensive attention at each stage of the design process.“
      • This isn’t quite true
        • To be truly user centric, the User Needs must be considered at each and every step of the entire process.
      • User centered design starts at the very beginning, most abstract part of the project, and carries through every single part of the work.
    • 6. What is business-centric design?
    • 7. What is User Centric Design?
    • 8. User Experience is the entire process
    • 9. It’s from the very beginning to the very end
    • 10.  
    • 11.  
    • 12. If 3,000 years = 60 minutes Why User Centric? Communication Styles are Changing
    • 13. 11 minutes ago Gutenberg invented the printing press Why User Centric? Communication Styles are Changing
    • 14. Why User Centric? Communication Styles are Changing 3 minutes ago Morse Code 6 seconds ago the mobile phone 12 seconds ago the internet 1 minute ago the fax 90 seconds ago the television 2 minutes ago the radio 2 ½ minutes ago the telephone 0.01 seconds ago the blog
    • 15. Used to be that there were pros and consumers
    • 16. Consumer electronics opened up the market Different Competitors More Choices New Consumers More Ways to Communicate.
    • 17. The evolution of the brand – consumer dialogue
      • Before the web, the conversation was with and through the distribution channel
      • The focus was on the retailer
    • 18. The evolution of the brand – consumer dialogue
      • One way conversation with consumers
      • Space for consumers to reach back to brand
      • The conversation begins, and Pandora’s box creaks open
        • Online help system
        • Feedback forms
      • Consumers got a taste, and loved it
    • 19. The evolution of the brand – consumer dialogue
      • Brands can now interact with their customers, if they know how to communicate
      • If they can’t, the conversation will happen anyhow
      • It is crucial that brand understand how to engage and create time with their audiences
    • 20. The questions that inform the process
      • Whom do we talk to?
      • How do we build connections with them?
      • What is the best way to foster conversation?
    • 21. Capture the information in personas
      • Defined by the specific goals, behaviors, and attitudes each persona has
      • Grounded in research – based on segmentation from survey results
    • 22. Solution: Experience Design
      • Realistic character sketches that represent a site’s targeted user-types throughout site creation and maintenance
      • Defined by the specific goals, behaviors, and attitudes each persona has
      • Grounded in research – based on segmentation from survey results
    • 23.
      • Mapping personas to content offering (insert brand circle here)
    • 24.
      • DLA?
    • 25.  
    • 26.  
    • 27.  
    • 28. Put technology here
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37. Results
      • Blog.nikon.usa.com has already started a meaningful dialogue
      • Measuring the duration of engagements
      • Tracking paths to see where the users are going
      • Lowering TCO through consolidation of microsites
    • 38. Lessons Learned
      • Educate Internally and Externally
        • Add extra time
        • Get client in the weeds of interwoven asap
        • Educate upwards
      • Involve Tech, Early and Often
        • Involve the team at the very beginning
        • If needed, bring out outside expertise Involve Tech, Early and Often
        • Involve the team at the very beginning
        • If needed, bring out outside expertise
      Lessons Learned
    • 39. Thanks for your time!
      • Any Questions
    • 40. Now Shifting to….
      • Attend other sessions:
        • Today 2:45pm Trends Track “Web 2.0 and Social Networking”
        • Thursday 4:10 Business Track “Driving Growth by Leveraging Targeted Extranets with Rohm and Haas”
        • Friday 10:00am Business Track “Delivering Real Value by Optimizing Your Online Business with TransUnion”
      • Demo Stations
        • TeamSite, LiveSite, Segmentation & Analytics
      • Partners in Partner Pavilion
        • Molecular, Translations.com, FAST
    • 41. Contacts
      • Evan Gerber
        • [email_address]
        • 415-541-2835
      • Eben Miller
        • [email_address]
        • 512-657-7851

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