 By,
 Mohit
 Mandar
 Pragati
 Swapnali
Presented to: Prof.
 Information
Technology(IT) is the
application of
computers and
telecommunications
equipment to store,
retrieve, transmit...
Search
• Google (SEO/SEM)
• yahoo
Social
• Facebook, Twitter, Zynga,
LinkedIn.
• Groupon, LivingSocial, Yelp.
Mobile
• App...
INFORMATION FOR COMPETITIVE
ADVANTAGES
PRODUCTIVITY
BUSINESS PROCESS TRANSFORM
BUSINESS NETWORK TRANSFORM
Business Scope
Transformation
New Business
E-Commerce
E-Trade
Social Media New customer
My marketing and IT budget has shrunk
significantly
I have no marketing plan or strategy in
place
I have no idea what m...
• It’s VERY Budget-friendly (Free)
• It’s Where the People Are
-Facebook has more than 1 Billion active
users, of which 50...
73% of online users read a
blog
57% join social networks
45% have started a blog
83% have viewed a video
online
39% subscr...
Background
• Continuing the popularity of its advertisement “Kyun ki har ek friend
zaroori hota hai”, Airtel brings the i...
• According to a study done by Buzzom.com, Indian banks whether
government or private have been using social media to stay...
YouTube Engagement
HCL Showcase their work culture
on A Campaign “Employee First”
0 5 10 15
HCL Tech
Infosys
Cognizant Tec...
Social Media Strength
Infosys wins this battle in terms of presence on every platform.
0% 20% 40% 60% 80% 100%
HCL
Cogniza...
“How Your Data Can Predict Your Future”
Planning
Analysis
Design
Implementation
All of This Information From Social Media Help Manager to Take Decisions
And Improve Their E-business & Communication
With...
Any Questions???
Social Media - The game changer in IT.
Social Media - The game changer in IT.
Social Media - The game changer in IT.
Social Media - The game changer in IT.
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Social Media - The game changer in IT.

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How Social Media Can help Company to get New Customer

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Social Media - The game changer in IT.

  1. 1.  By,  Mohit  Mandar  Pragati  Swapnali Presented to: Prof.
  2. 2.  Information Technology(IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise.  Social media is the interaction among people in which they create , share, or exchange information and ideas in virtual communities and networks.
  3. 3. Search • Google (SEO/SEM) • yahoo Social • Facebook, Twitter, Zynga, LinkedIn. • Groupon, LivingSocial, Yelp. Mobile • Apple (iPhone, iPad), Android • Email, IM, Chat, Phone/Voice. Customer Reach: 500M+
  4. 4. INFORMATION FOR COMPETITIVE ADVANTAGES PRODUCTIVITY BUSINESS PROCESS TRANSFORM BUSINESS NETWORK TRANSFORM
  5. 5. Business Scope Transformation New Business E-Commerce E-Trade Social Media New customer
  6. 6. My marketing and IT budget has shrunk significantly I have no marketing plan or strategy in place I have no idea what mediums are most effective  I’ve heard a lot about Social Media, but don’t know if it will work for my business and how I would get started
  7. 7. • It’s VERY Budget-friendly (Free) • It’s Where the People Are -Facebook has more than 1 Billion active users, of which 50% log-on to Facebook on any given day -59% of Indian Adults use Twitter -Over 55 million professionals use LinkedIn • By leveraging technology, you can get a much larger audience to Know, Like and Trust you with less effort • With the right strategy and SYSTEM, it doesn’t take much time • It optimizes your online presence – which is HUGE in today’s internet world. Why Social Media Makes Sense…
  8. 8. 73% of online users read a blog 57% join social networks 45% have started a blog 83% have viewed a video online 39% subscribe to RSS feeds 36% think more positively about companies that have blogs Source: Universal McCann Wave3 research into social media Still not convinced? “New research shows that 77% Indian professionals use the internet as an information source when shopping locally for products & services.” -Kelsey Group
  9. 9. Background • Continuing the popularity of its advertisement “Kyun ki har ek friend zaroori hota hai”, Airtel brings the innovation to facebook too. The app is integrated with Facebook API, connects with the song in the ad. • Participants need to ‘select a friend’ according to the types: Kanjoos friend, joke friend, poke friend, SMS friend, MMS friend etc. • As per the contest if your friend type is more popular, you enter a chance to win the trip to Vegas along with your friends, if you tag the most of friends you may also win a Samsung Galaxy on daily basis. Verdict • Contest is smartly integrated with the overall ‘integrated marketing’ campaign of the brand. • Contest also delivers free access to Facebook via their Airtel Connection upon registration, which stuffs participants with “something for sure” • A trip to Vegas is definitely greedy enough for youth to participate & spread the word. 12
  10. 10. • According to a study done by Buzzom.com, Indian banks whether government or private have been using social media to stay in touch with their customers but HDFC stands out as far as leveraging social media is concerned both in terms of number of channels being used as well as engaging with their customers. • HDFC Bank has presence across 8 social media channels out of which the prominent presence is on Face book, LinkedIn, Twitter, YouTube & their official blog. • HDFC’s page on face book generates admirable feedback from users which serves as a ground for them to understand their fans as well as promote their banking products. They have a money matters section where they provide interesting recent financial news of interest to their fans. Also they keep on engaging the users with interesting puzzles/jigsaws based upon financial terms. 13
  11. 11. YouTube Engagement HCL Showcase their work culture on A Campaign “Employee First” 0 5 10 15 HCL Tech Infosys Cognizant Tech Solution Wipro Tech TCS Global Comments Ratings Favorites How Are Indian Software & IT Giants Faring On Social Media
  12. 12. Social Media Strength Infosys wins this battle in terms of presence on every platform. 0% 20% 40% 60% 80% 100% HCL Cognizant TCS Wipro Infosys Google +1's Youtube Subscribers Facebook Likes Twitter Followers LinkedinFollowers SlideShare Followers
  13. 13. “How Your Data Can Predict Your Future” Planning Analysis Design Implementation
  14. 14. All of This Information From Social Media Help Manager to Take Decisions And Improve Their E-business & Communication With Their Stakeholder(Customer).
  15. 15. Any Questions???

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