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New service development

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  • 1. Unique Service Development“Best Choice”A complete shop from serving till servicing
    Presented By:
    MohitMalviya
    KunalAssudani
    AniketBushal
  • 2. Service Concept
    People don’t trust on unorganised players who sell bikes
    Unorganised players don’t provide any add ons to customers
    Here it is necessary to build the trust
    Best Choice is a showroom for those people who want to purchase second hand bikes
    It is an organised format for second hand bikes
    It is a platform for those who want a good bike at reasonable prices
  • 3. Need for Such a Service
    Trust
    Organised format
    Warranty
    After sales service
    Reasonable price
    Variety of models
    Proper maintenance
    Relationship building
  • 4. Market Potential
    The biggest disadvantage is it is unorganised
    Everyone is in a need to purchase a bike
    Young generation keeps on changing their vehicles
    There are youngsters who want to purchase bikes till their course ends and then sells it
    Modification for second hand bikes
    Per capita incomes are rising
    Passion for bikes are increasing day-by-day
  • 5. Service Package
    Free first service
    Tie-up with banks for finance/insurance
    Complimentary 3 months warranty
    Availability of spare parts
    Annual checkup
    Tips for proper maintenance
    Service packages: Like 3 services for Rs 300
    Washing on half rates as compared to other service stations
    Membership Cards (Discounts and other offers)
  • 6. Core Benefits
    Faith
    Reasonable price
    One stop solution for second hand vehicles
    Relationship building in the form of warranty, quality and response etc.
    Transparency
    Value for money
    After purchasing, people can sell also that model at Best Choice
  • 7. Facilitating & Enhancing components
    Glass doar strategy (ambience)
    Second hand Bikes as good as new bikes
    Proper polished and maintained
    Proper “best choice” uniform staff and trained too
    complimentary warranty and service
    Extra addons to purchase-
    Helmet,gluffs,jacket,keyring,graphics,number plate as per choice.
  • 8. Marketing Mix
    Price
    Product
    Two wheeler
    After sales service
    Different segments, different models, different prices
  • 9. Place
    Bhopal
    Indore
    Promotion
    WOM
    Hoarding
    TVC’s in local channel
    Local newspaper
    Radio
  • 10. Process/ Blue Printing
    Second hand purchasing
    Tie up with dealers
    Purchasing in bulk from unorganized players
    Doing the quality checks
    Making the vehicle completely fresh
    Then displaying it for sale.
    At the time of sale, we will also provide the facility of finance, insurance etc.
    After sale , We will also provide servicing facility and spare parts.
  • 11. No of outlets-
    Bhopal-2
    Indore-2
    Financial Requirement
    Hall on rent –
    Bhopal - 3000 sq.ft/4500 sq.ft- Rs.1,50,000
    Indore – 3000 sq.ft/4500 sq ft – Rs. 2,10,000
    Advance – 3 months rent/ payment as decided
    So, Average –
    Bhopal - 6 lakhs
    Indore – 8 lakhs
  • 12. Initial investment on bikes – 15 lakhs
    5 units each of popular bikes –
    karizma,pulsar, splendour, tvs star city etc
    3 units each of less popular bikes
    Glamour, flame,BYK etc
    2 units each of expensive bikes
    Yamaha R-1-5,Ninja,Royal Enfield- thunderbird etc
  • 13. Investments on other facilitating components – 15 lakhs
    Construction
    Equipments for servicing
    Staff
    Furniture
    Promotion
    Total Initial finance required -
    Bhopal – 36 lakhs *2 = 72 lakhs
    Indore – 38 lakhs * 2 = 76 lakhs
    __________
    150 lakhs(approx)
  • 14. Costing and Pricing will vary on each unit
    Profit margin
    Pricing – costing = Average 15% (initial stages)
    Quality & Performance benchmark
    Complete quality checks before purchasing and then we will sell.
    Free 3 months warranty
    Extended warranty/insurance service period will also be provided.
  • 15. Average Sales for 2 months that is 40 bikes
    (17.25 lakhs covered)
    Reinvestment for 70 bikes procurement: 25 lakhs
    Average sales period 1 month
    Profit margin 20%
    (22.25 lakhs covered)
    Investment for 100 bikes: 35 lakhs
    (29.25 lakhs covered)
    Investment for 150 bikes: 53 lakhs
    (Whole 36 lakhs covered plus 1.85/1.25 lakhs of profit)
  • 16. LAUNCH PLAN
    Bhopal/Indore – 2 stores
    One store in busy city area among the competetiors and one would be in vast area, so that market peneteration could be effective.
    The store which we will open in vast outskirt area would be huge, so that more vehicles can be stocked and displayed.
    Campaigning- 10 days before store launch
    Promotion will start 1 month before & will run parallely.
  • 17. Thanx…