Unique Service Development“Best Choice”A complete shop from serving till servicing Presented By: MohitMalviya KunalAssudani AniketBushal
Service Concept People don’t trust on unorganised players who sell bikes Unorganised players don’t provide any add ons to customers Here it is necessary to build the trust Best Choice is a showroom for those people who want to purchase second hand bikes It is an organised format for second hand bikes It is a platform for those who want a good bike at reasonable prices
Need for Such a Service Trust Organised format Warranty After sales service Reasonable price Variety of models Proper maintenance Relationship building
Market Potential The biggest disadvantage is it is unorganised Everyone is in a need to purchase a bike Young generation keeps on changing their vehicles There are youngsters who want to purchase bikes till their course ends and then sells it Modification for second hand bikes Per capita incomes are rising Passion for bikes are increasing day-by-day
Service Package Free first service Tie-up with banks for finance/insurance Complimentary 3 months warranty Availability of spare parts Annual checkup Tips for proper maintenance Service packages: Like 3 services for Rs 300 Washing on half rates as compared to other service stations Membership Cards (Discounts and other offers)
Core Benefits Faith Reasonable price One stop solution for second hand vehicles Relationship building in the form of warranty, quality and response etc. Transparency Value for money After purchasing, people can sell also that model at Best Choice
Facilitating & Enhancing components Glass doar strategy (ambience) Second hand Bikes as good as new bikes Proper polished and maintained Proper “best choice” uniform staff and trained too complimentary warranty and service Extra addons to purchase- Helmet,gluffs,jacket,keyring,graphics,number plate as per choice.
Marketing Mix Price Product Two wheeler After sales service Different segments, different models, different prices
Place Bhopal Indore Promotion WOM Hoarding TVC’s in local channel Local newspaper Radio
Process/ Blue Printing Second hand purchasing Tie up with dealers Purchasing in bulk from unorganized players Doing the quality checks Making the vehicle completely fresh Then displaying it for sale. At the time of sale, we will also provide the facility of finance, insurance etc. After sale , We will also provide servicing facility and spare parts.
No of outlets- Bhopal-2 Indore-2 Financial Requirement Hall on rent – Bhopal - 3000 sq.ft/4500 sq.ft- Rs.1,50,000 Indore – 3000 sq.ft/4500 sq ft – Rs. 2,10,000 Advance – 3 months rent/ payment as decided So, Average – Bhopal - 6 lakhs Indore – 8 lakhs
Initial investment on bikes – 15 lakhs 5 units each of popular bikes – karizma,pulsar, splendour, tvs star city etc 3 units each of less popular bikes Glamour, flame,BYK etc 2 units each of expensive bikes Yamaha R-1-5,Ninja,Royal Enfield- thunderbird etc
Investments on other facilitating components – 15 lakhs Construction Equipments for servicing Staff Furniture Promotion Total Initial finance required - Bhopal – 36 lakhs *2 = 72 lakhs Indore – 38 lakhs * 2 = 76 lakhs __________ 150 lakhs(approx)
Costing and Pricing will vary on each unit Profit margin Pricing – costing = Average 15% (initial stages) Quality & Performance benchmark Complete quality checks before purchasing and then we will sell. Free 3 months warranty Extended warranty/insurance service period will also be provided.
Average Sales for 2 months that is 40 bikes (17.25 lakhs covered) Reinvestment for 70 bikes procurement: 25 lakhs Average sales period 1 month Profit margin 20% (22.25 lakhs covered) Investment for 100 bikes: 35 lakhs (29.25 lakhs covered) Investment for 150 bikes: 53 lakhs (Whole 36 lakhs covered plus 1.85/1.25 lakhs of profit)
LAUNCH PLAN Bhopal/Indore – 2 stores One store in busy city area among the competetiors and one would be in vast area, so that market peneteration could be effective. The store which we will open in vast outskirt area would be huge, so that more vehicles can be stocked and displayed. Campaigning- 10 days before store launch Promotion will start 1 month before & will run parallely.