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New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
New service development
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New service development

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  • 1. Unique Service Development“Best Choice”A complete shop from serving till servicing<br />Presented By:<br />MohitMalviya<br />KunalAssudani<br />AniketBushal<br />
  • 2. Service Concept<br />People don’t trust on unorganised players who sell bikes<br />Unorganised players don’t provide any add ons to customers<br />Here it is necessary to build the trust<br />Best Choice is a showroom for those people who want to purchase second hand bikes<br />It is an organised format for second hand bikes<br />It is a platform for those who want a good bike at reasonable prices<br />
  • 3. Need for Such a Service<br />Trust<br />Organised format<br />Warranty<br />After sales service<br />Reasonable price<br />Variety of models<br />Proper maintenance <br />Relationship building<br />
  • 4. Market Potential<br />The biggest disadvantage is it is unorganised<br />Everyone is in a need to purchase a bike <br />Young generation keeps on changing their vehicles<br />There are youngsters who want to purchase bikes till their course ends and then sells it<br />Modification for second hand bikes <br />Per capita incomes are rising<br />Passion for bikes are increasing day-by-day<br />
  • 5. Service Package<br />Free first service<br />Tie-up with banks for finance/insurance<br />Complimentary 3 months warranty<br />Availability of spare parts<br />Annual checkup<br />Tips for proper maintenance<br />Service packages: Like 3 services for Rs 300<br />Washing on half rates as compared to other service stations<br />Membership Cards (Discounts and other offers)<br />
  • 6. Core Benefits<br />Faith<br />Reasonable price<br />One stop solution for second hand vehicles<br />Relationship building in the form of warranty, quality and response etc.<br />Transparency<br />Value for money<br />After purchasing, people can sell also that model at Best Choice<br />
  • 7. Facilitating & Enhancing components<br />Glass doar strategy (ambience)<br />Second hand Bikes as good as new bikes<br />Proper polished and maintained<br />Proper “best choice” uniform staff and trained too<br />complimentary warranty and service<br />Extra addons to purchase-<br />Helmet,gluffs,jacket,keyring,graphics,number plate as per choice.<br />
  • 8. Marketing Mix<br />Price<br />Product<br /> Two wheeler<br />After sales service<br /> Different segments, different models, different prices<br />
  • 9. Place <br />Bhopal<br />Indore <br />Promotion<br /> WOM<br />Hoarding<br />TVC’s in local channel<br />Local newspaper<br />Radio<br />
  • 10. Process/ Blue Printing<br />Second hand purchasing<br />Tie up with dealers<br />Purchasing in bulk from unorganized players<br />Doing the quality checks<br />Making the vehicle completely fresh<br />Then displaying it for sale.<br />At the time of sale, we will also provide the facility of finance, insurance etc.<br />After sale , We will also provide servicing facility and spare parts.<br />
  • 11. No of outlets- <br />Bhopal-2<br />Indore-2<br />Financial Requirement<br />Hall on rent – <br />Bhopal - 3000 sq.ft/4500 sq.ft- Rs.1,50,000<br />Indore – 3000 sq.ft/4500 sq ft – Rs. 2,10,000 <br />Advance – 3 months rent/ payment as decided<br />So, Average – <br />Bhopal - 6 lakhs<br />Indore – 8 lakhs<br />
  • 12. Initial investment on bikes – 15 lakhs<br />5 units each of popular bikes – <br />karizma,pulsar, splendour, tvs star city etc<br />3 units each of less popular bikes<br />Glamour, flame,BYK etc<br />2 units each of expensive bikes<br />Yamaha R-1-5,Ninja,Royal Enfield- thunderbird etc<br />
  • 13. Investments on other facilitating components – 15 lakhs<br />Construction<br />Equipments for servicing <br />Staff<br />Furniture<br />Promotion<br />Total Initial finance required - <br />Bhopal – 36 lakhs *2 = 72 lakhs<br />Indore – 38 lakhs * 2 = 76 lakhs<br /> __________<br /> 150 lakhs(approx)<br />
  • 14. Costing and Pricing will vary on each unit<br />Profit margin<br />Pricing – costing = Average 15% (initial stages)<br />Quality & Performance benchmark<br />Complete quality checks before purchasing and then we will sell.<br />Free 3 months warranty<br />Extended warranty/insurance service period will also be provided.<br />
  • 15. Average Sales for 2 months that is 40 bikes <br /> (17.25 lakhs covered)<br /> Reinvestment for 70 bikes procurement: 25 lakhs<br /> Average sales period 1 month<br /> Profit margin 20% <br /> (22.25 lakhs covered)<br /> Investment for 100 bikes: 35 lakhs<br /> (29.25 lakhs covered)<br /> Investment for 150 bikes: 53 lakhs<br /> (Whole 36 lakhs covered plus 1.85/1.25 lakhs of profit)<br />
  • 16. LAUNCH PLAN<br />Bhopal/Indore – 2 stores<br />One store in busy city area among the competetiors and one would be in vast area, so that market peneteration could be effective.<br />The store which we will open in vast outskirt area would be huge, so that more vehicles can be stocked and displayed.<br />Campaigning- 10 days before store launch<br />Promotion will start 1 month before & will run parallely.<br />
  • 17. Thanx…<br />

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