Presentation on <br />		Mc Donald’s in Indian Market and       	its strategies<br />	Presented by<br />MohitMalviya<br />
Content<br />Introduction<br />Entry in India<br />Business model and challenges<br />Segmentation, targeting, and positio...
Beginning…..<br />It began in 1940 by Richard and Maurice Mc Donald in California.<br />Mc Donald’s Corporation is one of ...
 Entry in India<br /><ul><li>1996 …the first McDonald’s restaurant opened.   VasantVihar, New Delhi
First restaurant in the world not serving beef on its menu.</li></li></ul><li>
Business Model:<br />    Franchisee model<br />    Product consistency<br />    Act like a retailer and think like a brand...
Segmentation, targeting, & positioning<br />Family with children:  A treat to children, fun place to be for the children.<...
5’P’s of Mc Donalds<br />Product:  Sellable, distributable, desirable<br />Place:  Right place, right time, and in right q...
SWOT Analysis<br />Strengths: <br />Strong brand<br />Product innovation<br />Weakness:<br />Low width of product<br />Mor...
Opportunities<br />Expand to 2 tier and 3 tier cities<br />Entry into breakfast category<br />Threat:<br />Changing custom...
Conclusion<br />Entry in 3 tier cities also<br />Mc Donald should provide typical Indian food also<br />Promotional strate...
thanx<br />
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Mc donald

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Mc donald

  1. 1. Presentation on <br /> Mc Donald’s in Indian Market and its strategies<br /> Presented by<br />MohitMalviya<br />
  2. 2. Content<br />Introduction<br />Entry in India<br />Business model and challenges<br />Segmentation, targeting, and positioning<br />Five P’s of Mc Donalds<br />SWOT analysis<br />
  3. 3. Beginning…..<br />It began in 1940 by Richard and Maurice Mc Donald in California.<br />Mc Donald’s Corporation is one of the world’s largest fast food chain.<br />Mc Donald’s restaurant is operated by franchisee or corporation itself.<br />It primary sells hamburgers, chicken products, soft drinks, shakes and desserts.<br />It is a global fast food chain.<br />
  4. 4. Entry in India<br /><ul><li>1996 …the first McDonald’s restaurant opened. VasantVihar, New Delhi
  5. 5. First restaurant in the world not serving beef on its menu.</li></li></ul><li>
  6. 6. Business Model:<br /> Franchisee model<br /> Product consistency<br /> Act like a retailer and think like a brand<br />Challenges in entertaining Indian market<br /> Re-engineering the menu<br /> The vegetarian customers<br />
  7. 7. Segmentation, targeting, & positioning<br />Family with children: A treat to children, fun place to be for the children.<br />Urban customers on the move: Great taste and quick service.<br />Teenagers: Hangout with friends.<br />Old People: Chilling out with the family.<br />
  8. 8. 5’P’s of Mc Donalds<br />Product: Sellable, distributable, desirable<br />Place: Right place, right time, and in right quantity<br />Price: High quality but low price<br />Promotion: I am loving it<br />People: Word of mouth marketing<br />
  9. 9. SWOT Analysis<br />Strengths: <br />Strong brand<br />Product innovation<br />Weakness:<br />Low width of product<br />More of Western inspiration<br />
  10. 10. Opportunities<br />Expand to 2 tier and 3 tier cities<br />Entry into breakfast category<br />Threat:<br />Changing customer tastes and lifestyle<br />Increased competition from other fast food outlets<br />
  11. 11. Conclusion<br />Entry in 3 tier cities also<br />Mc Donald should provide typical Indian food also<br />Promotional strategies should be done with respect to Indian culture<br />People are crazy about Mc Donald (Like Bhopal)<br />
  12. 12. thanx<br />
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