HISTORY• ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY of India ltd’.• In 1974 company’s name was changed to INDIAN TOBACCO COMPANY LTD.• From September 18,2001, company’s name has effectively become ITC Ltd.
ABOUT THE COMPANY… Diversified group of companies with operations in various industry segments from cigarettes to apparels. Annual turnover is of the order US$2.4 billion One of the largest retailing network in the country Ranked 8th in the ET 500 survey. Products –Cigarettes, hotels, apparels, paper, etc.
ITC IS RATED AMONG THE Indias `10 Most Worlds MostValuable (Company) Reputable Brands, by the Economic Times. Companies by Forbes magazine among Asias 50 best Indias Most performing companies Valuable by Business Week Companies by Business Today.
ITC’s Hotel Business1.ITC made its entry into the HOTELS business in 1975 fromchennai.2.It consists of over 70 hotels across India3.These include super deluxe and five star hotels, heritagepalaces, havelis and resorts and full service budget hotels.Category Brand PositioningLuxury ITC Hotel: Luxury Collection "Mansions of Luxury"Upper upscale WelcomHotel: Sheraton "Passion for Quality"Upscale - mid-scale Fortune Hotels "Promise of True Value"Heritage WelcomHeritage "Unique Experiences"
FMCG PRODUCTS1. CIGARETTES2. FOODS3. LIFESTYLE RETAILING4. PERSONAL CASE5. EDUCATION AND STATIONARY6. SAFETY MATCHES7. AGARBATTIS
ITC’s Cigarettes Business1. Market leader in India.2. Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.3. Extensive FMCG distribution network 1. Direct servicing of 85000 markets & 2. Nearly two million retail outlets 11
Upper Class Brands: Insignia, India Kings and Classic, BerkeleyMiddle Class Brands: Gold Flake, Silk cut and Navy cut, & ScissorsLower Class Brands: Bristol, flake, & Capstan.
FOODSThe Foods business is today represented in 4 categories in the market. These are:1. Ready To Eat Foods2. Staples3. Confectionery4. Snack Foods 13
1. Kitchens of India –pickles, masalas, curry pastes, ready made foods2. Aashirvaad – atta, salt, paste, chilli powders
FOODSMint CandymanMinto cool blue Fruit funMinto fresh Butter scotch licksOrange mint EclairsLemon mint Natkhat mango Natkhat guava Mango links Cofitino
SUNFEAST BISCUITSSPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KITButter Chilli Orange Choco Orange Coconut VitaminCashew flakes Milky magic Vanilla Butter nut MultigrainCrunchy Classic Nice Orange Butter scotchCoconut salted Milk creamPASTA:MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita
LIFESTYLE RETAILINGWILLS LIFESTYLE- “THE FASHIONDESTINATION” INCLUDES-Wills Classic work wear ,Wills Sport relaxed wear, Wills Clublife evening wear,Wills Signature, John Players 21
LIFE STYLE RETAILING WILLS LIFE STYLE• Wills Classic• Wills Sports• Wills Clublife• Wills Signature• John Players
PERSONAL CARE Products- Fragrances, shampoos, shower gels, conditioners, beauty bath soaps.ITCs Personal Care portfolio under the Essenza Di Wills, Fiama Di Wills, Vivel Di Wills Vivel UltraPro, Vivel and Superia brands has received encouraging consumer response and is being progressively extended nationally. 23
1.ITC InfoTech, a global IT services company, is today one of India’s fastest growing IT and ITES service providers.2.Providing outsourced IT solutions and services to leading global customers.3.ITC InfoTech has a strength of over 2,000 employees and delivery centers across North America, Europe and 28
4.Asia-Pacific that serve Fortune-listed companies in 42 countries.5.ITC InfoTech conforms to the highest standards in international process Quality.
ITC’s Paperboard business1.ITCs Paperboards business has a manufacturing capacity of over 360,000 tones per year.2.Indias market leader across all carton- consuming segments including cigarettes, foods, beverages any many more.
3.ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology4.It is the first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes
ITCs Paperboard products include :1. packaging boards - coated folding box boards,2. solid bleached sulphate boards,3. white lined chipboards,4. liquid packaging boards,5. poly extruded coated boards forfood and barrier packaging6.cast coated papers and boards
ITC’s Agri-Business1. ITCs International Business Division ( IBD)is the countrys second largestexporter of agri-products with exports of overRs. 1000 Crores (Rs. 10 billion).2.IBD domestic sales of agri-products are inexcess of Rs. 1500 Crores (Rs. 15 billion).
IBD currently focuses on exports of :1. Feed Ingredients – Soyameal2. Foodgrains - Rice (Basmati & Non Basmati), Wheat, Pulses3. Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil
4.Marine Products - Shrimps and Prawns5.Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits,Organic Fruit Products, Fresh Fruits6.Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices
ITC’s E-choupal1.IBD starts e-choupal for the Indian formers: Over 38000 villages linked through around 6400 e-Choupals Servicing over 3.5 million farmers Formers sell their products directly to the company •12 ‘Choupal Saagars’ operational; 8 more to be launched shortly (40 nos. over the next 18 months)
Dominance & RevenueSegment Dominance Contribution Revenue PBITCigarettes 70% share 77.0% 87.7%Paperboards & No.1 in Asia 7.3% 10.7%PackagingAgri business 1 largest exporter in 7.0% 3.7% AsiaHotels ITC group Rank No.2 4.3% 5.4%FMCG(others) 20% Share of Greeting 4.4% -7.5% Market , Aashirvad Atta is No.1 in it’s Segment
The BCG Matrix for ITC Ltd.Stars ?•Hotels •FMCG- Others•Paperboards/Packaging.•Agri business.Cows Dogs•FMCG-Cigarettes • ITC Infotech.
CONCLUSIONITC is innovating continuously to marry profit with social objectives. Chairman Y.C. Deveshwar believes that the “...aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value”.