ITC Limited          Enduring Value              Presented By:              Mohit              Gagan              Anup    ...
HISTORY• ITC was incorporated on August 24,1910 under the name of  IMPERIAL TOBACCO COMPANY of India ltd’.• In 1974 compan...
ABOUT THE COMPANY… Diversified group of companies with operations in various  industry segments from cigarettes to appare...
ITC IS RATED AMONG THE Indias `10 Most         Worlds MostValuable (Company)                           Reputable  Brands, ...
FMCG &    HOTELS &   Agri Business   PAPERBOARD &CIGRATES     I.T.                       PACKAGING 5
Product Mix of ITC LtdFMCG               Hotels   Paper boards &   IT   Agri-                            Packaging        ...
Hotels & Tourism
ITC’s Hotel Business1.ITC made its entry into the HOTELS business in 1975 fromchennai.2.It consists of over 70 hotels acro...
FMCG PRODUCTS1. CIGARETTES2. FOODS3. LIFESTYLE RETAILING4. PERSONAL CASE5. EDUCATION AND   STATIONARY6. SAFETY MATCHES7. A...
FMCG - Cigarettes
ITC’s Cigarettes Business1. Market leader in India.2. Highly popular portfolio of brands includes Insignia,   India Kings,...
Upper Class Brands: Insignia, India Kings and                    Classic, BerkeleyMiddle Class Brands: Gold Flake, Silk cu...
FOODSThe Foods business is today represented in 4   categories in the market. These are:1. Ready To Eat Foods2. Staples3. ...
1. Kitchens of India –pickles,   masalas, curry pastes, ready   made foods2. Aashirvaad – atta, salt,  paste, chilli powders
AASHIRWADFLOUR          SPICES         INSTANT MIXESAashirwaad    Chilli powder   Gulab jamunSelect atta   Turmeric       ...
KITCHEN OF INDIACURRY PASTES       CONSERVES      CHUTNEYS         BIRYANIS       DESERTSButter chicken   Strabbery & mint...
3.Sunfeast – biscuits, cakes,pasta4.mint-o – toffees-5.Candyman – eclairs, fruity,different flavours6.Bingo! – chips and s...
FOODSMint                      CandymanMinto cool blue           Fruit funMinto fresh               Butter scotch licksOra...
SUNFEAST                                  BISCUITSSPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KITButter    ...
LIFESTYLE RETAILINGWILLS LIFESTYLE- “THE FASHIONDESTINATION” INCLUDES-Wills Classic work wear  ,Wills Sport relaxed wear, ...
LIFE STYLE RETAILING                 WILLS LIFE STYLE•   Wills Classic•   Wills Sports•   Wills Clublife•   Wills Signatur...
PERSONAL CARE Products- Fragrances, shampoos, shower gels,  conditioners, beauty bath soaps.ITCs Personal Care portfolio u...
PERSONAL CAREVIVEL D’WILLS    ESSENZA ‘WILLS    SUPERIA        FIAMA D’WILLS    .SOAPS                                    ...
EDUCATION AND STATIONARY1.ITC’s stationery Brands are marketed as “Classmate” and“Paper Kraft”.2.Expressions Greeting Card...
SAFETY MATCHES AND AGARBATTIS1. Include popular brands like   Mangaldeep,2. Aim, Aim Mega and Aim Metro.
ITC’s Information & Technology            Business
1.ITC InfoTech, a global IT services company, is  today one of India’s fastest growing IT and  ITES service providers.2.Pr...
4.Asia-Pacific that serve Fortune-listed  companies in 42 countries.5.ITC InfoTech conforms to the highest  standards in i...
Paperboards, Paper        &    Packaging
ITC’s Paperboard business1.ITCs Paperboards business has a  manufacturing capacity of over 360,000  tones per year.2.India...
3.ITC is a front-runner in introducing  environment-friendly Elemental Chlorine  Free (ECF) technology4.It is the first-mo...
ITCs Paperboard products include :1. packaging boards - coated folding box    boards,2. solid bleached sulphate boards,3. ...
Agri Businesses
ITC’s Agri-Business1. ITCs International Business Division   ( IBD)is the countrys second largestexporter of agri-products...
IBD currently focuses on exports of :1. Feed Ingredients – Soyameal2. Foodgrains - Rice (Basmati & Non Basmati),   Wheat, ...
4.Marine Products - Shrimps and Prawns5.Processed Fruits - Fruit Purees/Concentrates,  IQF/Frozen Fruits,Organic Fruit Pro...
ITC’s E-choupal1.IBD starts e-choupal for the Indian formers:  Over 38000 villages linked through around   6400 e-Choupals...
e-Choupal1.To Tackle Challenges     2.e-Choupal Fragmented farms           unshackles                            low inv...
42
43
Dominance & RevenueSegment            Dominance                 Contribution                                              ...
The BCG Matrix for ITC Ltd.Stars              ?•Hotels            •FMCG- Others•Paperboards/Packaging.•Agri business.Cows ...
CONCLUSIONITC is innovating continuously to marry  profit with social objectives. Chairman Y.C. Deveshwar believes that th...
NO FULL STOP  FOR ITC!!               47
Itc product mix
Itc product mix
Itc product mix
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Itc product mix

  1. 1. ITC Limited Enduring Value Presented By: Mohit Gagan Anup Namrata Suneel
  2. 2. HISTORY• ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY of India ltd’.• In 1974 company’s name was changed to INDIAN TOBACCO COMPANY LTD.• From September 18,2001, company’s name has effectively become ITC Ltd.
  3. 3. ABOUT THE COMPANY… Diversified group of companies with operations in various industry segments from cigarettes to apparels. Annual turnover is of the order US$2.4 billion One of the largest retailing network in the country Ranked 8th in the ET 500 survey. Products –Cigarettes, hotels, apparels, paper, etc.
  4. 4. ITC IS RATED AMONG THE Indias `10 Most Worlds MostValuable (Company) Reputable Brands, by the Economic Times. Companies by Forbes magazine among Asias 50 best Indias Most performing companies Valuable by Business Week Companies by Business Today.
  5. 5. FMCG & HOTELS & Agri Business PAPERBOARD &CIGRATES I.T. PACKAGING 5
  6. 6. Product Mix of ITC LtdFMCG Hotels Paper boards & IT Agri- Packaging Business Cigarettes Paper Boards Foods Leaf Lifestyle Packing Tobacco Retailing Education & Agri Stationary Commodit ies Safety Matches e-Choupal Agarbaties
  7. 7. Hotels & Tourism
  8. 8. ITC’s Hotel Business1.ITC made its entry into the HOTELS business in 1975 fromchennai.2.It consists of over 70 hotels across India3.These include super deluxe and five star hotels, heritagepalaces, havelis and resorts and full service budget hotels.Category Brand PositioningLuxury ITC Hotel: Luxury Collection "Mansions of Luxury"Upper upscale WelcomHotel: Sheraton "Passion for Quality"Upscale - mid-scale Fortune Hotels "Promise of True Value"Heritage WelcomHeritage "Unique Experiences"
  9. 9. FMCG PRODUCTS1. CIGARETTES2. FOODS3. LIFESTYLE RETAILING4. PERSONAL CASE5. EDUCATION AND STATIONARY6. SAFETY MATCHES7. AGARBATTIS
  10. 10. FMCG - Cigarettes
  11. 11. ITC’s Cigarettes Business1. Market leader in India.2. Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake.3. Extensive FMCG distribution network 1. Direct servicing of 85000 markets & 2. Nearly two million retail outlets 11
  12. 12. Upper Class Brands: Insignia, India Kings and Classic, BerkeleyMiddle Class Brands: Gold Flake, Silk cut and Navy cut, & ScissorsLower Class Brands: Bristol, flake, & Capstan.
  13. 13. FOODSThe Foods business is today represented in 4 categories in the market. These are:1. Ready To Eat Foods2. Staples3. Confectionery4. Snack Foods 13
  14. 14. 1. Kitchens of India –pickles, masalas, curry pastes, ready made foods2. Aashirvaad – atta, salt, paste, chilli powders
  15. 15. AASHIRWADFLOUR SPICES INSTANT MIXESAashirwaad Chilli powder Gulab jamunSelect atta Turmeric Rava idliChakki atta Ccoriander Rice idli Pickle mirch Rice dosa Khaman dhokla Rasmalai Vada mix
  16. 16. KITCHEN OF INDIACURRY PASTES CONSERVES CHUTNEYS BIRYANIS DESERTSButter chicken Strabbery & mint Shredded mango Noormahal JodhpuriFish curry Pineapple & green Mango & jeera Bohri Moong dalDum Aloo pepper Mango & garlic Yakhni Pulav halwa Apple & Cinnamon Awadhi badam halwa
  17. 17. 3.Sunfeast – biscuits, cakes,pasta4.mint-o – toffees-5.Candyman – eclairs, fruity,different flavours6.Bingo! – chips and snacks
  18. 18. FOODSMint CandymanMinto cool blue Fruit funMinto fresh Butter scotch licksOrange mint EclairsLemon mint Natkhat mango Natkhat guava Mango links Cofitino
  19. 19. SUNFEAST BISCUITSSPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KITButter Chilli Orange Choco Orange Coconut VitaminCashew flakes Milky magic Vanilla Butter nut MultigrainCrunchy Classic Nice Orange Butter scotchCoconut salted Milk creamPASTA:MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita
  20. 20. LIFESTYLE RETAILINGWILLS LIFESTYLE- “THE FASHIONDESTINATION” INCLUDES-Wills Classic work wear ,Wills Sport relaxed wear, Wills Clublife evening wear,Wills Signature, John Players 21
  21. 21. LIFE STYLE RETAILING WILLS LIFE STYLE• Wills Classic• Wills Sports• Wills Clublife• Wills Signature• John Players
  22. 22. PERSONAL CARE Products- Fragrances, shampoos, shower gels, conditioners, beauty bath soaps.ITCs Personal Care portfolio under the Essenza Di Wills, Fiama Di Wills, Vivel Di Wills Vivel UltraPro, Vivel and Superia brands has received encouraging consumer response and is being progressively extended nationally. 23
  23. 23. PERSONAL CAREVIVEL D’WILLS ESSENZA ‘WILLS SUPERIA FIAMA D’WILLS .SOAPS EVERYDAY MILDSHEER RADIANCESHEER CREAM AQUA BALANCE SOAPSYOUNG GLOW FRAGNANT FLOWER SILKY STRONGSATIN SOFT SOFT SANDAL SHAMPOO SHINY BLACK VIBRANT GREENSHAMPOOSHINE & GLOWSOFT & FRESH
  24. 24. EDUCATION AND STATIONARY1.ITC’s stationery Brands are marketed as “Classmate” and“Paper Kraft”.2.Expressions Greeting Cards.3.CLASSMATE-India’struly largest National brand
  25. 25. SAFETY MATCHES AND AGARBATTIS1. Include popular brands like Mangaldeep,2. Aim, Aim Mega and Aim Metro.
  26. 26. ITC’s Information & Technology Business
  27. 27. 1.ITC InfoTech, a global IT services company, is today one of India’s fastest growing IT and ITES service providers.2.Providing outsourced IT solutions and services to leading global customers.3.ITC InfoTech has a strength of over 2,000 employees and delivery centers across North America, Europe and 28
  28. 28. 4.Asia-Pacific that serve Fortune-listed companies in 42 countries.5.ITC InfoTech conforms to the highest standards in international process Quality.
  29. 29. Paperboards, Paper & Packaging
  30. 30. ITC’s Paperboard business1.ITCs Paperboards business has a manufacturing capacity of over 360,000 tones per year.2.Indias market leader across all carton- consuming segments including cigarettes, foods, beverages any many more.
  31. 31. 3.ITC is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology4.It is the first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes
  32. 32. ITCs Paperboard products include :1. packaging boards - coated folding box boards,2. solid bleached sulphate boards,3. white lined chipboards,4. liquid packaging boards,5. poly extruded coated boards forfood and barrier packaging6.cast coated papers and boards
  33. 33. Agri Businesses
  34. 34. ITC’s Agri-Business1. ITCs International Business Division ( IBD)is the countrys second largestexporter of agri-products with exports of overRs. 1000 Crores (Rs. 10 billion).2.IBD domestic sales of agri-products are inexcess of Rs. 1500 Crores (Rs. 15 billion).
  35. 35. IBD currently focuses on exports of :1. Feed Ingredients – Soyameal2. Foodgrains - Rice (Basmati & Non Basmati), Wheat, Pulses3. Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil
  36. 36. 4.Marine Products - Shrimps and Prawns5.Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits,Organic Fruit Products, Fresh Fruits6.Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other Seed Spices
  37. 37. ITC’s E-choupal1.IBD starts e-choupal for the Indian formers: Over 38000 villages linked through around 6400 e-Choupals Servicing over 3.5 million farmers Formers sell their products directly to the company •12 ‘Choupal Saagars’ operational; 8 more to be launched shortly (40 nos. over the next 18 months)
  38. 38. e-Choupal1.To Tackle Challenges 2.e-Choupal Fragmented farms unshackles  low investment Weak infrastructure  low productivity  weak market Involvement of various orientation intermediaries  low value addition  low margin  low risk taking ability 41
  39. 39. 42
  40. 40. 43
  41. 41. Dominance & RevenueSegment Dominance Contribution Revenue PBITCigarettes 70% share 77.0% 87.7%Paperboards & No.1 in Asia 7.3% 10.7%PackagingAgri business 1 largest exporter in 7.0% 3.7% AsiaHotels ITC group Rank No.2 4.3% 5.4%FMCG(others) 20% Share of Greeting 4.4% -7.5% Market , Aashirvad Atta is No.1 in it’s Segment
  42. 42. The BCG Matrix for ITC Ltd.Stars ?•Hotels •FMCG- Others•Paperboards/Packaging.•Agri business.Cows Dogs•FMCG-Cigarettes • ITC Infotech.
  43. 43. CONCLUSIONITC is innovating continuously to marry profit with social objectives. Chairman Y.C. Deveshwar believes that the “...aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value”.
  44. 44. NO FULL STOP FOR ITC!! 47
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