Consumer behavior

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Consumer behavior

  1. 1. Auditing the CHOICE PROCESS<br />Presented by:<br />MohitMalviya<br />Anu Singhai<br />Aradhana Gupta<br />AniketBhushal<br />
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  3. 3. SOAPS<br />
  4. 4. SOAPS<br />
  5. 5. SOAPS<br />
  6. 6. Decision making unit-<br /> Age group (0-5)- Parents<br /> till 15- Parents & Individuals<br /> & above- Individuals only <br />Buyer-<br />Firstly parents but later on individual take charge of purchasing them<br />Role Players in Decision making:<br /> Individuals<br /> Parents<br /> Friends<br /> Fashion<br />What motivate purchasing- <br />Brands<br /> Discounts<br /> Quality & Pricing<br /> Surroundings <br />TROUSERS<br />
  7. 7. Solution to the problems-<br />Clothing<br /> Trendy<br />Attributes: <br /> Quality<br /> comfort<br /> fabric <br />Design <br />Characterize the decision- <br />Impulse Buying<br />Characterize the decision making process-<br />Need/ Want recognition<br /> Brand selection/ Shop selection<br /> Alternatives evaluated<br /> Finalizing the best amongst all<br />TROUSERS<br />
  8. 8. Information collected-<br />Trend<br /> Price<br /> Discounts<br />Sources for search-<br />TVCs<br /> Word of mouth<br /> Online advertising<br />Where is the consumer buy and why there-<br />Specific shops/ Brand outlets<br /> ( Wide variety of options & reasonable pricing factor)<br />Which come first where to buy or what to buy-<br />Where followed by What<br />TROUSERS<br />
  9. 9. LAPTOP<br />Decision making unit: Decision depends solely on the individuals who are the end consumers but sometimes children also play an indirect role in the decision process.<br />Buyer: Mostly individuals who are the end consumers.<br />Role Players in Decision making:<br /> Individuals<br /> Parents<br /> Friends<br /> Experts (Computer)<br />What motivate purchasing: <br />Brands<br /> Technology<br /> Specifications<br /> Quality<br /> Design and trend<br /> Price<br /> Service<br />
  10. 10. Solution to the problems:<br />Processing and calculating<br /> Time saving<br /> Easy to carry<br /> Internet savvy<br /> Style statement<br />Attributes: <br /> Brand<br /> Quality<br /> Style and design<br />Technology and specifications<br /> Structure<br />Characterize the decision: <br />High involvement decision, needs great attention towards the product.<br />Characterize the decision making process-<br />Need/ Want recognition<br /> Brand selection/ Shop selection<br /> Performance and reliability<br /> Technology and specifications<br /> Selecting the best among all<br />
  11. 11. Amount of deliberation: Unless customer gets satisfied, deal will not happen.<br />Information collected: Brand, quality, trend, design, technology, specifications, price, and discounts etc. <br />Sources for search:<br />TVCs and print ads<br /> Word of mouth is the most trusted one<br /> Online advertising<br /> Promotional offers <br />Where is the consumer buy and why there:<br />Here brand plays a very crucial role in the purchase decision not the shop.<br />Which come first where to buy or what to buy:<br />First comes What to buy ?<br /> and then Where to buy ?<br />
  12. 12. Decision making unit-<br /> Child – parents & parents – themselves<br />Buyer-<br /> male & female both<br />Role Players in Decision making:<br /> Parents <br /> Individual <br /> Friends<br /> Barber<br />What motivate purchasing-<br />Long hairs<br /> current trend or style<br /> Any celebrity<br />
  13. 13. Solution to the problems-<br /> add look, creates a positive attitude<br />Functions it facilitates: <br /> style, look, confidence, creates a positive attitude, add value to there personality.<br />Attributes: <br /> price, experience (ability to give look), time saving, quality of service. <br />Characterize the decision- <br />one time decision customer prefers <br /> Very rarely switch to another<br />
  14. 14. Was it a first time decision?<br />Basically its first time decision of consumer<br />amount of delebration appropriate? Depends on the customer.<br />Characterize the decision making process-<br /> Problem awareness Information search evaluation of alternative Purchase post purchase evaluation<br />Information collected-<br /> Price, distance, quality of work, experience.<br />
  15. 15. Where did the consumer buy and why there?<br />Depends upon the class of consumer<br /> Some prefer best barber<br /> Some prefer nearest barber<br />Why there??<br /> Best Barber: Satisfaction and quality<br /> Near by: Time saving & price<br />Which come first where to buy or what to buy-<br />Where<br />
  16. 16. THANK YOU…!!!<br />

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