Attitude change strategies (advertising)

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Attitude change strategies (advertising)

  1. 1. Submitted to: Submitted by:<br />Prof. Manoj Bhatia MohitMalviya<br /> Attitude Change Strategies<br />
  2. 2. Increasing or changing the strength or belief rating of a brand or an important attribute.<br />Maruti Suzuki Swift: Here Maruti is showing, speed is a very important for a car and and reminding consumers how well their brand (Swift) performs on this attribute.<br /> First Strategy<br />
  3. 3. First strategy TVC: Swift<br />
  4. 4. Changing consumers perceptions of the importance or value of an attribute.<br />Fevicol: The product is Fewikwik, they are emphasizing consumers to attach more importance to the attribute that is “chutki main chipkaye” and they are trying to increase the importance of brand.<br /> Second Strategy<br />
  5. 5. Second Strategy TVC: Fewikwik<br />
  6. 6. Adding a new attribute to the attitude formation process.<br /> Apple iPhone 4G: After 3G, Apple has introduced iPhone 4G, and by emphasizing this new attribute, they are targeting customers evaluating a brand. They had improvised and now influencing customers.<br /> Third Strategy<br />
  7. 7. Third Strategy TVC: Apple iPhone 4G<br />
  8. 8. Changing perceptions or belief ratings for a competing brand.<br /> Sprite vs Mountain Dew: In this strategy, marketers change customers beliefs about the attributes of competing brands. This is comparative advertising.<br /> Fourth Strategy<br />
  9. 9. Fourth Strategy TVC: Sprite vs Mountain Dew <br />
  10. 10. thanx<br />

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