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Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
Airtel 8 p analysis
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Airtel 8 p analysis

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    • 1. PRESENTATION ON 8P ANALYSIS<br />GOOGLE<br />MUMBAI DABBAWALA<br />AIRTEL<br />Presented By:<br />AniketBushal<br />KunalAssudani<br />MohitMalviya<br />
    • 2.
    • 3. Product Element<br />Advertising solutions: Google’s AdWords<br /> Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees<br /> Google Store: tangible items such as <br /> shirts, notebooks, bags, caps, <br /> lava lamps etc<br />
    • 4. Price <br />List Price:Price normally quoted to potential buyers<br />Discount:The two types of discounts are quantity<br /> and cash. <br />Payment period <br />Credit Term ($ 50 to<br /> $ 500)<br />
    • 5. Place<br /> Located at California<br />Sites look like University campus<br />Environment help to <br /> maximize time<br />GooglePlex is the <br /> name given to HQ<br />Internet<br />
    • 6. Promotion<br />Adword itself<br />Flyers inside business magazines<br />Google store<br />Van used for <br /> education<br />
    • 7. Physical Evidence<br />The name Googol means a number followed by 100 zeros. However the founders mistakenly registered Google as their domain name.<br />The company is located at Mountain View in California<br />Creative <br />office design<br />
    • 8. Process<br />Google retains your search term<br />If you use Google mail (Gmail) or Google calendar then you are giving even more information about yourself to Google.<br />While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue.<br />Smart people + creative environment + outlet for ideas = innovation<br />
    • 9. People<br />Googlers<br />20,222 full-time employees worldwide ,2009, Google says<br />Informal culture<br />Take advantage of 20% time<br />Play sports at lunchtime<br />
    • 10. Productivity & Quality<br />Largest search engine <br />Maximum search result<br />Qualitative result<br />Speed & Accuracy<br />Atmosphere for <br />employees helps<br /> in quality work<br /> User-Centered <br />design<br />
    • 11. Service Concept<br /> Reduces search time<br /> Innovation<br /> Unlimited and that too qualitative search items<br />Fast and reliable<br />Ease of use<br />
    • 12. xz<br />Dabbawalah<br />“WHERE THERE IS A DABBA,<br />THEIR WILL BE A DABBAWALLAH” <br />
    • 13. About NMTBSA(Nutan Mumbai Tiffin Box Suppliers Association)<br />History : Started in 1890<br />Charitable trust : Registered in 1956<br />Education : 85% Illiterate –<br /> 15% Class 8 pass/fail.<br />Total area coverage : 60 Kms to 70 Kms<br />Employee Strength : 5000<br />Number of Dabbas : 2,00,000 Dabbas <br /> i.e. 4,00,000 transactions every day.<br />Time Taken :3 hrs<br />
    • 14. PRODUCT<br /><ul><li>a service they provide to the office goers by delivering their Tiffin box commonly called as ‘Dabba’
    • 15. A Parsi Banker employed a person to bring home made food to site of work
    • 16. His Colleagues too liked this idea and Started availing this service.
    • 17. Slowly this evolved into the present 5000 strong Dabbawala System
    • 18. There are other ancillary physical products such as Gandhi
    • 19. Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. These</li></ul>products are sold by the trust to earn more money and to work for the welfare of their members.<br />
    • 20. PLACE<br />Start of journey - Andheri station (9.30-10.30,10.30-11.20)<br />Dabbawalas collect dabbas and meet.<br />Destination- Churchgate station(11.20-12.30)<br />Re-arrangement and delivery of dabbas take place<br />Return – Churchgate station<br />All dabbawalas meet here after collection of dabbas<br />Origin- Andheri station<br />After collection,segregation takes place at churchgate and then they reach here<br />Sorting and dispatching- respective stations<br />Finaly,sorting and dispatching of dabbas to the origin place is done.<br />
    • 21. PROMOTION<br />Dabbawala’s are in Tiffin distribution field since last 125 years<br />Orders through SMS and online-mydabbawala.com<br />As reliance power is making best use of them- IPO application.<br /> Maharashtra government -AIDS awareness.<br /> Film industry is using them to promote their films. <br /> World record in best time management with Six Sigma rating.<br /> Name in “GUINESS BOOK of World Records”.<br /> Registered with Ripley's “believe it or not”.<br />
    • 22. PRICE<br />Cost of Service per person-Rs250/month<br />Maintenance Cost -Rs 35000 per year.<br />Pricing of dabbawala products-<br />Dabba ( Tiffin box) is Rs.200/-<br />Gandhi cap is Rs 50/-<br />Video CD is Rs.200/-<br />Dabbawala Mug is Rs.300/-<br />Dabbawala T-shirt Rs 400/-<br />
    • 23. PHYSICAL EVIDENCE<br />Mumbai is the financial hub of the country. <br />Most populous city in India and the second most populous in the world.<br /> Have to travel 60-70 kms.<br /> Have to travel by walking, cycle, carts and even by Local trains.<br /> Have to travel from one place to another in hot summers.<br /> Have to face the lot of crowd for the fulfilment of service.<br /> Even they have to provide service in high rains.<br />
    • 24. VLP<br />3 <br />9 EX 12<br />E<br />PROCESS<br />VLP : Vile Parle (suburb in <br /> Mumbai)<br />9EX12 : Code for Dabbawalas at Destination<br />EX : Express Towers <br /> (building name)<br />12 : Floor no.<br />E : Code for Dabbawala<br /> at residential station<br />3 : Code for destination <br /> Station eg. Churchgate<br /> Station (Nariman Point)<br />D’souza<br />
    • 25. PLACE<br />dabbawala’s are helping affluent class by serving them and also the needy class by making them serve<br />5000 dabbawala’s and each and every dabbawala is shareholder of the<br />system. <br />635 of them are senior employees<br />president of the company also works as dabbawala<br />In Mumbai the dabbawala must be Marathi and he can also refer his relatives.<br />This reduces conflicts<br />
    • 26. Organizational structure<br />PRESIDENT<br />VICE PRESIDENT<br />13 MEMBERS<br />GENERAL SECRETARY<br />TREASURER<br />DIRECTORS ( 9 )<br />MUKADAM<br />MEMBERS ( 5000 )<br />
    • 27. PRODUCTIVITY AND QUALITY<br />Error Rate : 1 in 16 million transactions<br />Six Sigma performance (99.999999)<br />Technological Backup : Nil.<br />Cost of service - Rs. 250/month<br />Standard price for all (Weight, Distance, Space)<br />“No strike” record as each one a share holder <br />Customer response- satisfaction retentionaddition<br />Earnings -5000 to 6000 p.m.<br />Diwali bonus: one month’s from customers.<br />E-dabbawalla<br />
    • 28. SERVICE CONCEPT<br />Employee oriented as well as customer oriented<br />To provide tiffin to office goers –timely and fresh so that they feel as if they are eating at home.<br />Competetive strategy – Focus<br />Currently they serve 20,000 tiffins and their strategy is to increase the customer base.<br />They have started their websiteand SMS service for the ease of a customer.<br />
    • 29. Telecom IndustryAIRTEL<br />Presented By:<br />MohitMalviya<br />
    • 30. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)<br />
    • 31. Product<br />Airtel Pre-paid<br />Airtel Post-paid<br />Blackberry Wireless Handheld<br />Value Added Services (VAS)<br /> The different value added services provided by Airtel are-<br /><ul><li>Instant Balance Enquiry
    • 32. Airel 3G
    • 33. 24Hr recharge Facility
    • 34. Caller line identification
    • 35. Call divert, Call wait & Call Hold
    • 36. Multimedia messaging service (MMS)
    • 37. Airtel Live Portal
    • 38. SMS based Information Service</li></li></ul><li>….Contd<br /><ul><li>Hello Tunes & Ring Tones
    • 39. Voice Mail Service
    • 40. Easy Post-paid bill collection
    • 41. Gifting of Ring Tones & Hello Tunes
    • 42. GPRS</li></li></ul><li>Price<br />Customer based pricing strategies<br />Competitive pricing mechanism<br />Controlled by TRAI<br />
    • 43. Place<br />It has wide and extensive presence even in the remotest areas<br />Airtel Customer Care Touch Points <br />Distributors like <br /> E.g. Paan shops, grocery stores, chemists, outlet etc. <br />
    • 44. Promotion<br />Airtel name game <br />Tie up with AIFF for promotion of football in India<br />Large scale print and video advertising.<br />Big celebrities like SRK and Sachin are roped in to endorse the product because it .<br />In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India.<br />Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more. <br />
    • 45. promotional activities of airtel<br />
    • 46. People<br />Total Employees 35616( BhartiAirtel consolidated) as per Q3 09<br />Dedicate and passionate workforce<br />One of the best customer support<br />Have won 2nd Best employer award in 2004<br />Top executives are majorly young people<br />
    • 47. Process<br />Process for services is very easy and customer can avail it very easily<br />198 is the customer support no. which can be dialed from anywhere in India<br />Agents are available all over India<br />Promotion is so heavy that customers find it very easy to avail the services <br />
    • 48. Physical Environment<br />
    • 49. Innovation<br />
    • 50. Thank you..!Express yourself<br />

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