Airtel 8 p analysis


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  • Airtel 8 p analysis

    1. 1. PRESENTATION ON 8P ANALYSIS<br />GOOGLE<br />MUMBAI DABBAWALA<br />AIRTEL<br />Presented By:<br />AniketBushal<br />KunalAssudani<br />MohitMalviya<br />
    2. 2.
    3. 3. Product Element<br />Advertising solutions: Google’s AdWords<br /> Business Solutions: offers a Search Appliance to companies who need solutions to the search problems that their employees<br /> Google Store: tangible items such as <br /> shirts, notebooks, bags, caps, <br /> lava lamps etc<br />
    4. 4. Price <br />List Price:Price normally quoted to potential buyers<br />Discount:The two types of discounts are quantity<br /> and cash. <br />Payment period <br />Credit Term ($ 50 to<br /> $ 500)<br />
    5. 5. Place<br /> Located at California<br />Sites look like University campus<br />Environment help to <br /> maximize time<br />GooglePlex is the <br /> name given to HQ<br />Internet<br />
    6. 6. Promotion<br />Adword itself<br />Flyers inside business magazines<br />Google store<br />Van used for <br /> education<br />
    7. 7. Physical Evidence<br />The name Googol means a number followed by 100 zeros. However the founders mistakenly registered Google as their domain name.<br />The company is located at Mountain View in California<br />Creative <br />office design<br />
    8. 8. Process<br />Google retains your search term<br />If you use Google mail (Gmail) or Google calendar then you are giving even more information about yourself to Google.<br />While Google may not wish to spy on, governments may take an interest in searching habits and this is a civil liberties issue.<br />Smart people + creative environment + outlet for ideas = innovation<br />
    9. 9. People<br />Googlers<br />20,222 full-time employees worldwide ,2009, Google says<br />Informal culture<br />Take advantage of 20% time<br />Play sports at lunchtime<br />
    10. 10. Productivity & Quality<br />Largest search engine <br />Maximum search result<br />Qualitative result<br />Speed & Accuracy<br />Atmosphere for <br />employees helps<br /> in quality work<br /> User-Centered <br />design<br />
    11. 11. Service Concept<br /> Reduces search time<br /> Innovation<br /> Unlimited and that too qualitative search items<br />Fast and reliable<br />Ease of use<br />
    12. 12. xz<br />Dabbawalah<br />“WHERE THERE IS A DABBA,<br />THEIR WILL BE A DABBAWALLAH” <br />
    13. 13. About NMTBSA(Nutan Mumbai Tiffin Box Suppliers Association)<br />History : Started in 1890<br />Charitable trust : Registered in 1956<br />Education : 85% Illiterate –<br /> 15% Class 8 pass/fail.<br />Total area coverage : 60 Kms to 70 Kms<br />Employee Strength : 5000<br />Number of Dabbas : 2,00,000 Dabbas <br /> i.e. 4,00,000 transactions every day.<br />Time Taken :3 hrs<br />
    14. 14. PRODUCT<br /><ul><li>a service they provide to the office goers by delivering their Tiffin box commonly called as ‘Dabba’
    15. 15. A Parsi Banker employed a person to bring home made food to site of work
    16. 16. His Colleagues too liked this idea and Started availing this service.
    17. 17. Slowly this evolved into the present 5000 strong Dabbawala System
    18. 18. There are other ancillary physical products such as Gandhi
    19. 19. Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. These</li></ul>products are sold by the trust to earn more money and to work for the welfare of their members.<br />
    20. 20. PLACE<br />Start of journey - Andheri station (9.30-10.30,10.30-11.20)<br />Dabbawalas collect dabbas and meet.<br />Destination- Churchgate station(11.20-12.30)<br />Re-arrangement and delivery of dabbas take place<br />Return – Churchgate station<br />All dabbawalas meet here after collection of dabbas<br />Origin- Andheri station<br />After collection,segregation takes place at churchgate and then they reach here<br />Sorting and dispatching- respective stations<br />Finaly,sorting and dispatching of dabbas to the origin place is done.<br />
    21. 21. PROMOTION<br />Dabbawala’s are in Tiffin distribution field since last 125 years<br />Orders through SMS and<br />As reliance power is making best use of them- IPO application.<br /> Maharashtra government -AIDS awareness.<br /> Film industry is using them to promote their films. <br /> World record in best time management with Six Sigma rating.<br /> Name in “GUINESS BOOK of World Records”.<br /> Registered with Ripley's “believe it or not”.<br />
    22. 22. PRICE<br />Cost of Service per person-Rs250/month<br />Maintenance Cost -Rs 35000 per year.<br />Pricing of dabbawala products-<br />Dabba ( Tiffin box) is Rs.200/-<br />Gandhi cap is Rs 50/-<br />Video CD is Rs.200/-<br />Dabbawala Mug is Rs.300/-<br />Dabbawala T-shirt Rs 400/-<br />
    23. 23. PHYSICAL EVIDENCE<br />Mumbai is the financial hub of the country. <br />Most populous city in India and the second most populous in the world.<br /> Have to travel 60-70 kms.<br /> Have to travel by walking, cycle, carts and even by Local trains.<br /> Have to travel from one place to another in hot summers.<br /> Have to face the lot of crowd for the fulfilment of service.<br /> Even they have to provide service in high rains.<br />
    24. 24. VLP<br />3 <br />9 EX 12<br />E<br />PROCESS<br />VLP : Vile Parle (suburb in <br /> Mumbai)<br />9EX12 : Code for Dabbawalas at Destination<br />EX : Express Towers <br /> (building name)<br />12 : Floor no.<br />E : Code for Dabbawala<br /> at residential station<br />3 : Code for destination <br /> Station eg. Churchgate<br /> Station (Nariman Point)<br />D’souza<br />
    25. 25. PLACE<br />dabbawala’s are helping affluent class by serving them and also the needy class by making them serve<br />5000 dabbawala’s and each and every dabbawala is shareholder of the<br />system. <br />635 of them are senior employees<br />president of the company also works as dabbawala<br />In Mumbai the dabbawala must be Marathi and he can also refer his relatives.<br />This reduces conflicts<br />
    26. 26. Organizational structure<br />PRESIDENT<br />VICE PRESIDENT<br />13 MEMBERS<br />GENERAL SECRETARY<br />TREASURER<br />DIRECTORS ( 9 )<br />MUKADAM<br />MEMBERS ( 5000 )<br />
    27. 27. PRODUCTIVITY AND QUALITY<br />Error Rate : 1 in 16 million transactions<br />Six Sigma performance (99.999999)<br />Technological Backup : Nil.<br />Cost of service - Rs. 250/month<br />Standard price for all (Weight, Distance, Space)<br />“No strike” record as each one a share holder <br />Customer response- satisfaction retentionaddition<br />Earnings -5000 to 6000 p.m.<br />Diwali bonus: one month’s from customers.<br />E-dabbawalla<br />
    28. 28. SERVICE CONCEPT<br />Employee oriented as well as customer oriented<br />To provide tiffin to office goers –timely and fresh so that they feel as if they are eating at home.<br />Competetive strategy – Focus<br />Currently they serve 20,000 tiffins and their strategy is to increase the customer base.<br />They have started their websiteand SMS service for the ease of a customer.<br />
    29. 29. Telecom IndustryAIRTEL<br />Presented By:<br />MohitMalviya<br />
    30. 30. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)<br />
    31. 31. Product<br />Airtel Pre-paid<br />Airtel Post-paid<br />Blackberry Wireless Handheld<br />Value Added Services (VAS)<br /> The different value added services provided by Airtel are-<br /><ul><li>Instant Balance Enquiry
    32. 32. Airel 3G
    33. 33. 24Hr recharge Facility
    34. 34. Caller line identification
    35. 35. Call divert, Call wait & Call Hold
    36. 36. Multimedia messaging service (MMS)
    37. 37. Airtel Live Portal
    38. 38. SMS based Information Service</li></li></ul><li>….Contd<br /><ul><li>Hello Tunes & Ring Tones
    39. 39. Voice Mail Service
    40. 40. Easy Post-paid bill collection
    41. 41. Gifting of Ring Tones & Hello Tunes
    42. 42. GPRS</li></li></ul><li>Price<br />Customer based pricing strategies<br />Competitive pricing mechanism<br />Controlled by TRAI<br />
    43. 43. Place<br />It has wide and extensive presence even in the remotest areas<br />Airtel Customer Care Touch Points <br />Distributors like <br /> E.g. Paan shops, grocery stores, chemists, outlet etc. <br />
    44. 44. Promotion<br />Airtel name game <br />Tie up with AIFF for promotion of football in India<br />Large scale print and video advertising.<br />Big celebrities like SRK and Sachin are roped in to endorse the product because it .<br />In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India.<br />Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more. <br />
    45. 45. promotional activities of airtel<br />
    46. 46. People<br />Total Employees 35616( BhartiAirtel consolidated) as per Q3 09<br />Dedicate and passionate workforce<br />One of the best customer support<br />Have won 2nd Best employer award in 2004<br />Top executives are majorly young people<br />
    47. 47. Process<br />Process for services is very easy and customer can avail it very easily<br />198 is the customer support no. which can be dialed from anywhere in India<br />Agents are available all over India<br />Promotion is so heavy that customers find it very easy to avail the services <br />
    48. 48. Physical Environment<br />
    49. 49. Innovation<br />
    50. 50. Thank you..!Express yourself<br />