ZEBRA INC.Mohd Fauzi Malmod (2010264776)Nor Haziq Nazreen Bin Hamli(2010923317)Isma’il Abd Rahim (2010804478)Mohd Faris Farhan Bin Fauzi (2009505005)Mohd Zainul Arif Bin Mohammad Subadri (2010819744)
EXECUTIVE SUMMARYBrief description of the business and product concepts Zebra Inc. is a company specialized in the footwear product provide the running shoes with the latest technology focused on the user’s comfortability while using our product.Target market and projection individual who actively involved in the sport People live in urban area active in sport is higher compare to the rural area.The competitive advantages latest technology based on the current trend Consist net system, gel system and microchip Priority on customer’s comfort
The profitability Already achieve our target market Has been cover all the expenses and achieve our target, our planning is wants to expand our company.The management teamOur company consists of five top positions: 1) General Managers 2) Financial Manager 3) Marketing Manager 4) Operations Manager 5) Administrative Manager
PRODUCT DESCRIPTIONProduct name ‘Zebra Z’ Newest technology Make users comfortable The price is reasonable Gel technology Microchip technology Net system
PRODUCT APPLICATIONGel Technology Microchip Technology • Can measure• best absorption to the user’s foot • heartbeat exercise,• reduce injury • the distance of their running, • the blood pressure • Calories Zebra ‘Z’material net system• Based Columbia outdoor shoes • cooling our foot• water proof • prevents sweat during any activities
UNIQUE FEATURES OF THE PRODUCT Zebra Z Running Shoes Nike Running Shoes Gel Technology - Net Design System to control air Standard Net Design System circulation Microchip Technology - Good Material Technology that is Standard Material Used waterproof Multiple Color Limited Color
PRESENT STATE OF DEVELOPMENT OF THEPRODUCT RESEARCH - At this stage, our company highlights 3 key features for our product which is the microchip system, gel system and the net system. The duration- 6 Months Costs- RM 3000 TEST - At this stage, various tests have been done in order to find any inferior on the keys feature. The duration-6 Months Costs- RM 5000 MODIFICATION This stage indicates that the technologies are perfectly working with each other. The Duration- 6 Months Costs-RM 5000
CONT…. DEVELOPMENT - the product development will rise to the critical point whereby the product will emerge completely. PRODUCE - This stage indicates the production of the product. This is the last stage where a prototype will be invented after a full flow of R&D process.
ITEM DESCRIPTION DISPLAY The design of the product will be come out with 2 design :DESIGN 1) Full-net Design 2) Semi-net Design The colour of the product will be associated with the company brand, Zebra Com. WhichCOLOUR come out with 2 colour design: 1) Blue 2) Black -
TECHNOLOGY 1) Gel Technology - This technology will ensure provide extra absorb in term of reducing pressure to the user joints. - This technology also will act as a cushion to the foot to provide comfortable to the user foot. 2) Net-System Technology - This technology designed to allow the flow of the air to the inner side of the shoe. - The air will act as a air cooling system to the foot to reduce the heat temperature that produce uncomfortable to the user foot. 3) Microchip Technology - This technology is design to calculate any crucial data regarding the user activity. - For example, this microchip design to calculate the user calorie burn based on
TECHNOLOGY DESCRIPTION By Muhammad Zainul Arif B Mohamed SuBadRi (Operation Chief Manager)
INTRODUCTIONMicrochip Netting System System List of technologies Cushion Gel TechnologyTechnology
MICROCHIP SYSTEM Capable of making 5 million calculations per second. A magnetic sensor in the shoe’s heel measures its compression on impact, taking 1,000 readings per second. Powered by a replaceable 3-volt battery. It can record how far we run, diagnose or style and perhaps provide advice.
NETTING SYSTEM Considered as one of the efficient way in providing cooling system for the running shoes technology. Its design enable the air flow through the inner of the shoes to reduce the temperature. This will ensure the user feel comfortable while using this product.
CUSHION TECHNOLOGY Cushioned running shoes are designed with soft mid-soles and a minimum of medial support. This technology allows for a high level of motion, which is good for those with rigid feet. Cushioned shoes are best for runners because the impact strike on a surface takes place on the outside of the foot.
GEL TECHNOLOGY Purposely for reduce the injury during or after done jogging activity The elastic gel is highly flexible and is capable of taking that extra pressure. These are very flexible and give every runner the comfort that would take him of her to that extra mile. Can play crucial role in preventing injury to the user.
MARKET ANALYSIS ANDSTRATEGIES Prepared by: NOR HAZIQ NAZREEN BIN HAMLI MARKETING MANAGER
-ATHLETETARGETMARKET -SPORT PERSONS
MARKETING STRATERGY At the beginning of product distribution:Manufacturer Customers
After products get the good response from public :Manufacturer Retailer Customers
COMPETITORS U. Kingdom Zebra Stadium Inc. Al - Sport Ikhsan
Competitors Strengths Weaknesses - sell various types of sport -does not have a shoes can Stadium Sport attire and apparel. fulfill all needed by the -customer has option to choose customer brand of shoes and apparel. - Sell various types of sport - The location of the store Al-Ikhsan attire and apparel. located in big city. - Established as one of the famous sport apparel dealer. -as one the toughest competitor -only has several branch and the U.Kingdom which well know in all over the price quiet expensive world
PRICING STRATERGYBased on CostCost = RM 150Marked Up = 30 %= 30 % x RM 150 = RM 45Price per Unit= RM 150 + RM 45= RM 195
MANAGEMENT TEAMTHE ORGANIZATION OF ZEBRA Z Key Management Roles Name General Manager Mohd Fauzi Malmod Financial Manager Ismail Abd Rahim Marketing Manager Nor Haziq Nazreen Operations Manager Muhammad Zainul Arif Administration Manager Mohd faris farhan Below are list of the specialist or consultant that we will hire: Engineer – selecting raw material for our product Art and Design Team – this team will conduct the design of our product
KEY MANAGEMENT PERSONAL Names & Positions Career Highlight -Has diploma in chemical engineering, Mohd Fauzi Malmod - further his study in business management (General Manager) - get involved with various companies in association with sport. - He also held position in the R&D section in the BATA company while doing his post-graduate in the business management. Ismail Abd Rahim - Following his degree in business studies, he started his professional career with Hyper Gear company as an accountant. (Financial Manager) - He joined the Zebra Inc. to take up the financial manager position through the selective process. - After obtaining a degree in the sport management studies, he Nor Haziq Nazreen joined numerous companies to serve the marketing position role. (Marketing Manager) - Later, he joined the Zebra Inc. to take the marketing manager position and lead the company in the marketing aspect. Muhammad Zainul Arif - After obtaining his degree in the sport management, he joined various companies to take numerous positions in the operation section. (Operation Manager) - He later held the chief position of the operating department in Lining Inc. that specialized in the running shoes product. - Later, he takes the position of the operation manager of the Zebra Inc. Mohd Faris Farhan - Following his degree in Human Resource (HR) studies, he was held many positions regarding the HR section in various (Administration Manager) companies. - He joined the Zebra Inc. after being offered the role of administration manager position.
MANAGEMENT COMPENSION & OWNERSHIP Names & Monthly Salary Share of Amount of Equity Positions Ownership InvestedMohd Fauzi RM 10000 25% Personal savingMalmod and earn from(General Manager) relativeIsmail Abd Rahim RM 8000 20% Bank loan and(Financial Manager) personal earningNor Haziq Nazreen RM 8000 20% Bank Loan(MarketingManager)Muhammad Zainul RM 8000 20% Personal savingArif(OperationManager)Mohd Faris RM 6000 15% Personal savingFarhan(AdministrationManager)
DUTIES & RESPONSIBILITIES NAME & POSITION DUTIES & RESPONSIBILITIES Mohd Fauzi Malmod The chief of the company - Make the decision of the company operation (general manager) - Take the chief position of the R&D section. Ismail Abd Rahim - Control the company financial - Record everything that related with the company (financial manager) cash flow either inside or outside - Formulating strategic and long-term business plan Nur Haziq Nazreen - Promote the company product - Doing research on company possible target selling (marketing manager) area - Make strategy in distribution and marketing of the product Muhammad Zainul Arif - Control of the company operation process - Selecting machine and hire labor (operation manager) - Selecting material and packaging - Control of the company HR management Mohd faris farhan) - Maintains administrative staff by recruiting, selecting, (administration manager) orienting, and training employees. - Maintaining a safe and secure work environment; developing personal growth opportunities
Supporting professional advisors and services Below is the list of example that we will use in order to support the company: *Lawyer – the lawyer will support the company in term of legal issue * Consultant – the involvement of the consultant will add depth to the management team as it can provide advises to provide initial support for the company. Name of Professional Services Provided Advisors Trademark2U Sdn Bhd - Register Trademark, Industrial (Law Consultant) Design, Patent Agent & Consultant Anova Research & - Full service marketing research company with full service operations Marketing Consultants (M) across key markets in Asia. Sdn Bhd - Trainer and consultant for marketing and branding, specializing on new age tactics & digital branding strategies. Alfalah Consulting - Consulting, advisory and training (Accounting consultant) in Islamic finance, financial planning, wealth management, investment, managing personal development and self-improvement.
FINANCIAL PLANSTART-UP COST START-UP COST RMCapital Expenditure:AdministrativeFurniture and fittings 30 000Office equipment 4 000Office stationeries 2 400Insurance and tax motor vehicles 500Capital Expenditure: OperationMachinery 200 000Fixtures & Equipment 24 100
CON’T…One-Time Start-up ExpenditureInstallation of fixtures equipment 1,000Signboard 7 000Advertising for opening 1,000Marketing Consultant ( banner, 1 400business card and pamphlets)Other Pre-Operation ExpenditureDeposit 24 000Business registration and licenses 300Start-up costs 295 700
WORKING CAPITAL OR OPERATION COST WORKING CAPITAL RM Fixed Variable (MONTHLY)MarketingAdvertising Business card 600 Pamphlets 300AdministrativeSalaries, EPF & 44 938SOCSOUtilities 3 100Rent 2 000