ENTREPRENEURSHIP MANAGEMENT Business Plan of Hotel View Point Matheran
Submitted by: Mohammad Irfan 34 Shoaib Shaikh 50 Sheikh Abdul Bur 51
Business NameHotel View Point “The Perfect place to spend your vacation”
Why Matheran? Matheran is a city and a Hill Station municipal council in Raigad district in the Indian state of Maharashtra. It is a hill station in Karjat Tahsil and is also the smallest hill station in India. The name Matheran means "forest on the head" (of the mountain). It is located on the Western Ghats range at an elevation of around 800 m (2,625 feet) above sea level. It is located around 90 km from Mumbai, and 120 km from Pune. Matheran is connected to the town of Neral which lies at the base of the hills. A tar road connects Neral to Dasturi Naka which is 9 km (5.8 miles) from Matheran
Matheran is an eco-sensitive region, declared by the Ministry of Environment and Forest, Government of India. It is one of the few places in the world where vehicles are not allowed, which makes the place different from others. Because of vehicles being banned in Matheran, the place is quite peaceful despite the thousands of visitors coming to visit throughout the year. Places of interest: There are altogether 28 points, 2 lakes, 2 parks, 4 major worship places and a racecourse to visit inside Matheran. If you want to see all of them then you may need 2–3 days on your feet. One can move around on foot or horseback. Mount Berry is a popular tourist destination that is located 5+ km from Matheran. It offers a bird’s eye view of Neral. The major attraction is the
About Hotel View PointThe Hotel View Point will be located in Matheran so thatvisitors may enjoy the best that Matheran can offer everyseason.The Hotel View Point will house 18 impeccably cleanrooms: 10 Regular 5 Executive 3 Presidential Hotel has all the facilities that one could ask for and to name a few, we have a Restaurant serving Veg and Non Veg, cuisine with all varieties ranging from Indian, Chinese, Continental food. Dinning Hall with a seating capacity of 65-70 persons
Business Idea The main idea is provide a friendly, clean environment for guests and diners. Rooms and meals will be affordable. Staff will focus on providing a romantic and enjoyable atmosphere to its guests and diners. Helping desk will offer local maps and suggestions on where to shop, dine, and site-see. Even appoint the guide for the guests.
Types of Rooms Will Be OfferedRegular Rooms Executive Rooms Presidential Room•Smaller sized •Medium sized •Largest room•Great for families or •Great for families or a •Perfect for a romantica single person couple weekend!•Queen size bed or •King sized bed or queen •California King bedtwo double beds sized bed and pull out •Couch•Desk couch •Coffee table•TV •Desk •Desk•Couch •TV •TV•Closet •Closet •DVD player•Full Bathroom •Couch •Closet •Mini-refrigerator •Dining table •Full Bathroom •Small kitchen complete with microwave, sink, and refrigerator •Full Bathroom with double sinks, a Jacuzzi tub/ shower
Facilities and Services Room Service Complimentary Pillow or Extra Bed arrangements Complimentary Internet Service Balcony Private Bathrooms In-room Breakfasts Ayurvedic Massage as per the request Guide arrangements Helping desk will offer local maps and suggestions on where to shop, dine, and site-see. Even appoint the guide for the guests.
Location Located in the heart of Matheran and close to all the tourist attractions, makes it the ideal place to relax and to explore the beauty of Matheran. Set in 2 Acres with greenery, beautiful garden and with spectacular views of mountain ranges and panoramic valleys, the Hotel is a 2-minute walking from Matheran Station. It is the perfect base from which to explore the fascinating flora and fauna of the region and embark on your adventures or have an easy- paced vacation.
StaffThe amount of staff engaged in hotel activity largely depends on the status ofthe hotel.The Hotel View Point will have 22 staff which categories into different sections ofthe hotel. Occupation Numbers of Staff Salary (p.m) Room Service Boy 12 12 * 5000= 60000 Reception 01 1 * 6500= 6500 Dining Area 03 3 * 4000=12000 Chief 02 2 * 6000= 12000 Watchman 02 2 * 4000= 8000 Gardner 01 1 * 3000= 3000 Gym 01 1 * 3000= 3000 Total 22 104500
Why Hotel View Point? The Hotel View Point has an in house restaurant that can provide food for guests and the general public. The Hotel provide delicious food both in Veg and Non Veg food, Chinese and Continental. The Hotel View Point has choices for rooms instead of one standard room. The Hotel View Point will provide a romantic environment with a mix of décor to suite everyone’s tastes.
Who Are PotentialCompetitors? Name of Hotel Product/Service Price Rs 500- Hotel Preeti Matheran Hotel Rs1500 Sayeban Hotel Hotel Rs 500-2500 Rs 500- Hotel Hotel Panorama 1000 Hotel Relax Pvt. Ltd. Hotel Rs 500-900
What Is The Competitive Advantage? Many Room Options Dining area on the premises Convenient Dining Hours Great Tourism Location Close to Railway Station Access to market attractions Many amenities
What is the Business OrganizationalStructure? The Hotel View Point and Restaurant will be opened in partnership. Because a partnership disperses the financial burden. There are 3 partners in which financial activity is been divided
What does Partnership for Hotelmeans? Sharing of Ideas: We’ll be the contributors of all ideas of the business. We’ll exploit our knowledge in marketing, finance, management, and accounting. Raising Capital for future expansion: After running our business for about 10 years successfully, I will consider taking some of our profits and invest them back into the business for expansions, additions, upgrades, and refurbishments.
Who Is The Target Customer? Couples looking for a romantic weekend at hilly region in Matheran . Potential customers can be of any social status; however, due to room rates, the customer will probably be middle class to upper middle class. The Hotel View Point is surrounded by a romantic atmosphere it is aiming to bring in adults of both genders
Business Plan The Hotel View Point will offer guests a romantic environment with antique décor. Rooms will be priced from Rs150-Rs300. The Hotel View Point will offer holiday and lengthy stay deals. Diners will have many food options with the reasonable price.
AdvertisementThe Perfect place to spend your vacation! Near Matheran Railway Station Phone: 91(603) 654-6091 email@example.com With friendly service, cozy rooms, and great meals, Hotel View Point is the perfect place to go for Business Card an enjoyment vacation! Rooms range from Rs150- Rs350 Near Matheran Railway Station Phone: 91(603) 654-
Advertisement The advertisement would be done through newspaper. There should be banner or holdings outside the railway station both Matheran and Neral. As we getting the market than move towards the website and other media advertisment.
Financial Statements Economics of Regular Rooms Selling price per unit- Rs150.00 Cost of goods sold per unit- Laundry: Rs 10.00 Cleaning: Rs 10.00 Soaps: Rs 5.00 Stationary: Rs 2.00 Total: Rs 27.00 25% overhead: Rs 6.75 Total: Rs 33.75 Gross Profit per Unit: Rs116.25
Economics of ExecutiveRooms Selling price per unit- Rs250.00 Cost of goods sold per unit- Laundry: Rs 10.00 Cleaning: Rs 10.00 Soaps: Rs 5.00 Stationary: Rs 2.00 Total: Rs 27.00 25% overhead: Rs 6.75 Total: Rs 33.75 Gross Profit per Unit: Rs216.25
Economics of PresidentialRoom Selling price per unit- Rs350.00 Cost of goods sold per unit- Laundry: Rs 10.00 Cleaning: Rs 10.00 Soaps: Rs 5.00 Stationary: Rs 2.00 Total: Rs 27.00 25% overhead: Rs 6.75 Total: Rs 33.75 Gross Profit per Unit: Rs316.25
Start-up Costs Start- Up Capital Requirements Estimated Start-up Expenses Where will we buy these? + info Items costs Rs INR call paper and magzines to see if they Advertising Yellow Pages and News Papers 3,000.00 will write an article+ yellow pages INR Starting Inventory Food from local vendors Food for Resaurant 10,000.00 INRBuilding construction use family help and family discounts Lumber, electric, plubing, etc. 750,000.00 Misc. Places including antique stores, INR Decorating pottery barn, dept. stores, etc. Lowes, Linens, Pictures, rugs, furniture, etc. 30,000.00 Home Depot INR Deposits Misc. Electric, Phone, Water, Etc. 8,000.00 INR Kitchen supplies, smoke detectors,Fixtures and equipment Walmart, lighting places, sears, etc. 30,000.00 sprinklers lights, etc. INR Insurance The Hartford 20,000.00Licenses, permits, and INR Misc. fees 25,000.00 INR Services Misc. Lawyer, accountant, trash, etc. 5,000.00 INR Signs Barlo Signs Entrance signs 1,000.00 INR Supplies Staples, wholesalers Paper, cleaning, office supplies 2,500.00 INR
Return On Investment For The First Year of BusinessFormula: ROI= Rs219,348* – Rs 909,500 (100) Rs 909,500 ROI= -75%* Gain From the first year of Business
Technology Gateway Computer: To Keep Good RecordsComputer, Telephone, Fax Telephone: To receive and cancel reservations To inform guests of confirmations, deals, E-mail cancellations, local weather, etc.
How to Keep Hotel View PointSuccess: Maintain Cleanliness Keep staff friendly and happy Keep guests happy Offer deals Continuously present something new and exciting to keep customers interested
How to Tell If Hotel View PointAre Successful Returning Customers Good Reviews from Critics Smiling Customers!