For most print service providers, their biggest challenge is identifying and capturing new clients—especially in this highly competitive marketplace. One often overlooked strategy is looking to vertical markets for new revenue opportunities. To better assess your capabilities to serve vertical markets, you need to first understand their behaviors and service needs.
This presentation on the Hospitality Market is part of a series of PowerPoints created to help you better understand, and target, six of the highest value verticals according to InfoTrends.
Let’s get started. Do you have any hospitality clients in your portfolio? If not, you may be missing out. There were over 52,000 hospitality organizations in the US according the latest Census data.
Brought to you by Mohawk MakeReady, this presentation can be used for your internal training purposes.