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Getting Started on Linkedin
 

Getting Started on Linkedin

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LinkedIn is the largest professional social network online today with more than 100 million members in over 200 countries and territories. LinkedIn participants represent companies of all sizes and ...

LinkedIn is the largest professional social network online today with more than 100 million members in over 200 countries and territories. LinkedIn participants represent companies of all sizes and types, including executives from all Fortune 500 companies. Plus, more than 2 million companies have LinkedIn Company Pages. Let’s get you started on LinkedIn.

Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.

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  • LinkedIn is the largest professional social network online today with more than 100 million members in over 200 countries and territories. LinkedIn participants represent companies of all sizes and types, including executives from all Fortune 500 companies. Plus, more than 2 million companies have LinkedIn Company Pages. Let’s get you started on LinkedIn. Brought to you by Mohawk MakeReady, this presentation can be used by your printing business for internal training initiatives.
  • First things first—let’s take a look at what LinkedIn can do for you. The core benefit to participating in LinkedIn is exposure to a powerful network you could never replicate on your own. LinkedIn gives you the ability to connect with your immediate professional connections — as well as their connections. It can also open the door to organizations and people who can help you perform better at your job. With LinkedIn you can participate in groups, engage potential new customers, and demonstrate your expertise.
  • Once you’ve officially joined LinkedIn, the first thing to do is completed your profile. Fully! This means you’ll need to create a summary that gives the viewer a sense of who you are. What makes you tick. As LinkedIn says, think of it as your personal elevator pitch. Then fill out all of the bio information, and upload a professional image. Having a completed profile provides you with a 40% greater chance for networking success. PICTURE OF MOLLY
  • Next—create a personal, unique URL. On the profile you just set up, in the main box you’ll see it says “Public Profile.” Right now it probably has a longwinded string of words and numbers. You’ll want to shorten this up to better communicate your name or business so that you can use this link on your email or blog.
  • Let’s go back to the profile now. You’ll want to create a compelling headline. LinkedIn gives you 120 characters at the top of your profile to describe who you are and what you can do for people. Use brief, descriptive, compelling key words. The headline doesn’t have to be your job title, unless your job title truly does the job. Think about the areas in which you specialize. Any focused expertise. Think benefits, and how what you do can solve customer problems.
  • Next, list your current position plus at least two past positions. And complete the summary section. As mentioned earlier, this is your chance to really describe who you are to potential customers and how you can help them. And give it a little personality if you can. Just enough to help your profile speak for you.
  • When you complete the specialties section, think about the keywords your potential customers might search for. The more precise the terms you use are to communicate your specialties, the easier it will be for prospects to find you. MakeReady Tip: If you do work in the financial services industry, it’s better that you note that you specialize in financial services printing vs. simply that you print letterhead.
  • The interests and groups and associations section is much like a resume. It’s a way for people to connect with you personally. So nothing too outrageously esoteric here, unless that’s your personal brand image.
  • Joining groups in which your customers, prospects, suppliers or vendors participate is a great way to connect, answer questions and share resources, expertise and events. Here’s how to do it.
  • There are several ways to find groups. Once you establish connections, a great way to start is to check out the groups they belong to. You’ll find this information listed on their profile. PICTURE OF MOLLY
  • Search The Groups Directory using key words. To do this, select “groups directory” from the groups pull-down menu in the top toolbar. The search box is on the upper left. Then, go a bit deeper by selecting “similar” groups, and “groups you may like.” There are numerous groups geared towards commercial printers as well as groups focused more narrowly on digital printing. But don’t forget the groups that are targeting your potential customers. Look for groups representing your core specialty areas. Groups your customers might belong to. These groups are great resources for insights into industry trends and happenings. MakeReady Tip: Order your groups. This setting (under Groups) controls how your group logos are displayed on your profile, and also enables you to choose the order in which your groups appear. Placing certain groups near the top of the list may increase the credibility of your profile. If you’re concerned that your membership in a particular group or association might alienate a segment of your customer base (i.e., political or religious affiliations), you can turn off the display of that group.
  • Set aside time every week to create and build your network. Write this time as an appointment into your planning calendar. Much like an exercise program—it becomes easier the more you do it!
  • Start with the contacts from your email address book, then search for people you’ve been in touch with over the years. Upload your contacts…and contact them! Add current and past colleagues to your network. MakeReady Tip: Click on the “People You May Know” button. You never know who will appear!
  • Fill your network with valuable connections for your business. Go to the Advanced People Search tool and you’ll find numerous ways to search for possible connections. Search by industry, company size. Search to find all the members of a particular group. It’s never about how many connections you make, it’s about having the right connections. We hope this brief PowerPoint has helped you get started on LinkedIn. Continue to check out Mohawk MakeReady for more useful tips and tools for best practices in social media.
  • Digital printing is changing…and fast. That’s why we created Mohawk MakeReady. A go-to place for guidance, insights and tools to keep you prepared for what’s next. There’s a reason we named this service MakeReady … a little irony, too. Taking a familiar industry term in a new direction, Mohawk MakeReady offers ways for you to make more efficient use of your time, material, people and entrepreneurial energy. To grow your digital printing business, you need to be prepared — with actionable information and tools — so your team can implement best business practices, craft effective sales strategies, and create opportunities to use and promote new high-value products. That’s what you’ll find here: an ever-expanding site , rich with content built on the experiences of digital printers like you. As a leading manufacturer of digital substrates, Mohawk brings you practical wisdom gained from our experience in sales, marketing, production, and operations. With how-to articles on marketing your business, videos on topics like precision sheeting, and PowerPoint presentations showcasing how to identify sales opportunities. All strategies you can put to work today. Talk to us. Let us know what’s on your mind. Mohawk MakeReady. Dedicated to making you ready for the exciting future ahead.

Getting Started on Linkedin Getting Started on Linkedin Presentation Transcript

  • Join The Largest Online Professional Social Network September 2011
  • Visualize Connections: How are you and your contacts connected?.
  • Be professional Use a nice headshot or something work related. No pets!
  • Create Your Personal URL This will help you better communicate your name or business so that you can use this link on your email or blog. It can also reinforce your personal or business’ branding.
  • Who are you in 120 characters or less? Christopher Harrold VP, Business Development, Digital Technologies Group at Mohawk Fine Papers Location Albany, New York Area Industry Paper & Forest Products
  • More about you. “ In 1985 I completed my MFA in Photography and was headed to fulfill my aspiration to teach college level art/photography (and a little bit of print making and art history)...only to find out that the few jobs available were going to people with years and years of teaching experience. So, I began a path in desktop publishing and photo finishing that led me to the paper industry and a long fulfilling career with a company that has allowed me to grow personally in an incredibly entreprenurial environment. Today we are recognized leaders in the digital printing segment, innovating and helping shape the changing photo and publishing segment and on the vanguard of environmental sustainability. All in all, a pretty great ride...so far...plenty of great things up ahead!”
  • What you do best Be as specific as possible about your specialties. If you specialize, for example, in printing for colleges, make sure you incorporate the words educational institutions, universities, secondary schools, colleges, etc. into your specialties area.
  • Interests: Could be Sports & Hobbies Groups: Could be Associations & Volunteer activities
  • Joining Groups Joining groups in which your customers, prospects, suppliers or vendors participate is a great way to connect, answer questions and share resources, expertise and events.
  • Use Connections to Find Groups Join a group by simply clicking the “Join” button
  • Groups for you: Find groups related to digital printing and focus on your interests.
  • Build your network Don’t forget to set aside time every week to create and build your network. It’s amazing what 30 minutes here and there can do.
  • Add contacts, past and present The more contacts you have…the more contacts you’ll have access to. Once you establish a contact, check out who their contacts are. There might be someone worth adding to your network.
  • You never know who you’ll find LinkedIn can help you establish yourself as a valuable resource, give you insights into key industries, and help you connect with prospects, customers, vendor partners and peers.
  • Mohawk MakeReady provides practical tools and actionable information for digital printers like you. We can help… Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.