Clinic social arabnet cairo 2011

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Clinic social arabnet cairo 2011

  1. 1. Baking Social intoyour websiteOmar TahboubBayt.com
  2. 2. PagesLayers Sharingof ConnectSocialFeatures The Real DealOuter is morecommonInner is moreprecious
  3. 3. PagesSharingConnect TheReal Deal
  4. 4. PagesWhat’s your plan to stayFRESH?
  5. 5. PagesNEVER mass broadcast!
  6. 6. PagesGet Leverage!Apply the “SOCIALMULTIPLIER”.
  7. 7. PagesSharingConnect TheReal Deal
  8. 8. SharingAdd it to your site… but don’tcount much on it!
  9. 9. PagesSharingConnect TheReal Deal
  10. 10. ConnectTap into the Facebooknetworks of your users
  11. 11. ConnectDo it smartly!Mash your data intoFacebook data to create aninteresting social activity.
  12. 12. ConnectFacebook Data My Data
  13. 13. Connect
  14. 14. PagesSharingConnect TheReal Deal
  15. 15. The Real DealCreate meaningful socialinteractions on your site.Enable the “social” in thefeatures on your site.
  16. 16. Social FeaturesAssess the viral strength ofthe social interaction
  17. 17. Social Features Not Viral Somewhat Viral Highly Viral• Social activity • Social activity • Social activity limited within limited within not limited existing users existing users within existing• No strong • Strong reason users reason exists exists for user • Strong reason for user to to invite exists for user invite others others to invite others
  18. 18. Example - Not Viral
  19. 19. Example - Viral
  20. 20. Example - Viral
  21. 21. Social FeaturesUnderstand the psychology of“Social” on your siteCreate technology to enablereal life interactions tohappen inside your product
  22. 22. Social FeaturesExample – Job Sites Activities: Curious Help Compete
  23. 23. Curious
  24. 24. Help - Referral
  25. 25. Help - Endorse
  26. 26. Compete
  27. 27. And finally… a commercial!Got a Website?Bayt.com wouldlike to give youmoney!Visit our booth and learn aboutBayt.com’s affiliates programwww.bayt.com/affiliates

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