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14 Ways to Piss off the Online Community

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The online community is an important part of any brand's public relations. It can make a huge difference for your brand resulting in more profit or loss and even in some cases bankruptcy. This …

The online community is an important part of any brand's public relations. It can make a huge difference for your brand resulting in more profit or loss and even in some cases bankruptcy. This presentation details 14 mistakes to avoid for brands to be on the safe side.

A version of this presentation was presented by Mohammad Hijazi during Lebanon Opportunities' "Economic Sustainability During Crisis" Conference on February 19-20, 2014 at Phoenicia Hotel

Published in: Marketing

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  • 1. 14 WAYS TO PISS OFF THE ONLINE COMMUNITY By Mohammad Hijazi @mhijazi
  • 2. SOME BACKGROUND -The Online Community is an important part of your brand’s PR. -It can make a huge difference for your brand resulting in more profit or loss and even in some cases bankruptcy. -In Lebanon, it is mostly made up of: 16-30 year olds Tech savvy members English dominates as a main language, followed by French then Arabic.
  • 3. SOME BACKGROUND The Lebanese Online Community is highly segmented, even more than the Lebanese Community in general. Highly critical clans; social media “mafias” if you will. Very hateful, get irritated easily Easily jealous from other members Crave attention and demand to be treated royally
  • 4. WHAT PISSES THEM OFF? Things you need to avoid as a brand
  • 5. 1. DISCRIMINATION
  • 6. 2. FALSE NEWS
  • 7. 3. AMATEURISM ON SOCIAL MEDIA
  • 8. 4. GRAMMAR/LANGUAGEMISTAKES
  • 9. 5. PROVOCATIVE POSTS
  • 10. 6. NOT KNOWING YOUR AUDIENCE
  • 11. 7. RESPONDING NEGATIVELY
  • 12. 8. DECEIVING
  • 13. 9. AUTOMATION
  • 14. 10. FAKE FOLLOWERS
  • 15. 11. LAWSUITS & INVESTIGATIONS
  • 16. 12. PLAGIARISM
  • 17. 13. SPAMMING
  • 18. 14. PROMOTING BAD BEHAVIOR
  • 19. THANK YOU Tweet me: @mhijazi