Exploring SocialMedia Trends in TheMiddle East Beyondthe RevolutionsPresented by: Mohammad Hijazi
AboutChief Collaborator, Online CollaborativeSocial Media Consultant: Leo Burnett, Accelerate Online, Netizency, etc.Tweet...
So how do we use theinternet in the Middle East?
Worldwide PopulationInternet Penetration 2012                    Source: We are social 2012
So how do we use the      internet?                 Source: www.4spots.com
So how do we use the      internet?                 Source: www.4spots.com
So how do we use the      internet?                 Source: www.4spots.com
So how do we use the      internet?            Source: http://visual.ly/online-shoping-arab-world
31% have 4 social media      accounts Source: http://www.socialbakers.com/blog/130-interesting-digital-marketing-trends-in...
Percentage penetration of social media  users from population (June 2012)                               Source: econsultan...
Number of Facebook users andpercentage of users in the Arab region            (June 2012)
Social media played a role in empowering meto influence change in my community/country           (% of respondents 2012)  ...
The youth rule Facebook
The youth rule Facebook
The youth rule Facebook
Language matters
Religion plays a role in Social       Media Behavior
Social Media v. TV
Facebook Average Usage                 Source: The Online Project
Average Friends              Source: The Online Project
Gender Gap             Source: The Online Project
Gender Gap             Source: The Online Project
Relationship Status                 Source: The Online Project
Relationship Status                 Source: The Online Project
Purchase Decision (UAE)                Source: Socialize UAE and YouGov
Map of theArabBlogosphere   Source: Berkman   Center
Activism BeyondRevolutions
http://www.youtube.com/watch?v=9JhOWK81IKk                                    #women2drive
http://www.blamebassil.com                             #BlameBassil
The uprising of women               in the Arab Worldhttps://www.facebook.com/intifadat.almar2a
http://www.youtube.com/watch?v=a6BpJpxAHPk          Take Back Parliament               vote2013.org
http://www.youtube.com/watch?v=nPk1P8w3u_w            Can you solve this?
Citizen journalism
http://www.france24.com/en/20120619-2012-06-19-2049-wb-en-webnews                  Elections in Egypt
http://www.youtube.com/watch?v=IppEqGpRNe8                         Cheyef 7alak?
Consumer Uprisings OnSocial Media
http://www.youtube.com/watch?v=GEyf7uhh0io      Brand Protection Group
Boycott of Mobile Telecoms
http://www.youtube.com/watch?v=G5lnv-pmdZo                                         Allo Fail
http://www.youtube.com/watch?v=GERc7JqJEY8            MEA Youtube Incident
MEA Racism Incident
Benihana Kuwait
Arab Internet “Sensations”2012
http://www.youtube.com/watch?v=bCZ5Jz_Cr64                Anti-Islam Youtube Video                                        ...
Call me maybe?Overly Attached American Girlfriend                       Overly Attached Lebanese Girlhttp://www.youtube.co...
http://www.youtube.com/watch?v=6GvtZD5vAVY                            Prostitutes Singers                              Lar...
#MissHabalon
Arab Politicians andCelebrities
Queen Rania
HH Sheikh Mohammed“@HHShkMohd has attracted one million followers onTwitter, making him the most followed Arab politician,...
Lebanese PoliticiansHariri Mentions BreakdownSehnaoui Mentions Breakdown   Source Think Media Labs
Top 20 InfluentialLebanese Tweeps                     Source MindSoupBlog.com
Questions?
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Exploring Social Media Trends in MENA beyond the revolutions

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This presentation explores social media trends and case studies from the middle east and north africa region beyond the revolutions.
Presentation prepared by Mohammad Hijazi @mhijazi and Darine Sabbagh @sdarine

Published in: Technology

Transcript of "Exploring Social Media Trends in MENA beyond the revolutions"

  1. 1. Exploring SocialMedia Trends in TheMiddle East Beyondthe RevolutionsPresented by: Mohammad Hijazi
  2. 2. AboutChief Collaborator, Online CollaborativeSocial Media Consultant: Leo Burnett, Accelerate Online, Netizency, etc.Tweet me: @mhijaziBlog: mindsoupblog.com
  3. 3. So how do we use theinternet in the Middle East?
  4. 4. Worldwide PopulationInternet Penetration 2012 Source: We are social 2012
  5. 5. So how do we use the internet? Source: www.4spots.com
  6. 6. So how do we use the internet? Source: www.4spots.com
  7. 7. So how do we use the internet? Source: www.4spots.com
  8. 8. So how do we use the internet? Source: http://visual.ly/online-shoping-arab-world
  9. 9. 31% have 4 social media accounts Source: http://www.socialbakers.com/blog/130-interesting-digital-marketing-trends-in-the-middle-east
  10. 10. Percentage penetration of social media users from population (June 2012) Source: econsultancy.com
  11. 11. Number of Facebook users andpercentage of users in the Arab region (June 2012)
  12. 12. Social media played a role in empowering meto influence change in my community/country (% of respondents 2012) Source: econsultancy.com
  13. 13. The youth rule Facebook
  14. 14. The youth rule Facebook
  15. 15. The youth rule Facebook
  16. 16. Language matters
  17. 17. Religion plays a role in Social Media Behavior
  18. 18. Social Media v. TV
  19. 19. Facebook Average Usage Source: The Online Project
  20. 20. Average Friends Source: The Online Project
  21. 21. Gender Gap Source: The Online Project
  22. 22. Gender Gap Source: The Online Project
  23. 23. Relationship Status Source: The Online Project
  24. 24. Relationship Status Source: The Online Project
  25. 25. Purchase Decision (UAE) Source: Socialize UAE and YouGov
  26. 26. Map of theArabBlogosphere Source: Berkman Center
  27. 27. Activism BeyondRevolutions
  28. 28. http://www.youtube.com/watch?v=9JhOWK81IKk #women2drive
  29. 29. http://www.blamebassil.com #BlameBassil
  30. 30. The uprising of women in the Arab Worldhttps://www.facebook.com/intifadat.almar2a
  31. 31. http://www.youtube.com/watch?v=a6BpJpxAHPk Take Back Parliament vote2013.org
  32. 32. http://www.youtube.com/watch?v=nPk1P8w3u_w Can you solve this?
  33. 33. Citizen journalism
  34. 34. http://www.france24.com/en/20120619-2012-06-19-2049-wb-en-webnews Elections in Egypt
  35. 35. http://www.youtube.com/watch?v=IppEqGpRNe8 Cheyef 7alak?
  36. 36. Consumer Uprisings OnSocial Media
  37. 37. http://www.youtube.com/watch?v=GEyf7uhh0io Brand Protection Group
  38. 38. Boycott of Mobile Telecoms
  39. 39. http://www.youtube.com/watch?v=G5lnv-pmdZo Allo Fail
  40. 40. http://www.youtube.com/watch?v=GERc7JqJEY8 MEA Youtube Incident
  41. 41. MEA Racism Incident
  42. 42. Benihana Kuwait
  43. 43. Arab Internet “Sensations”2012
  44. 44. http://www.youtube.com/watch?v=bCZ5Jz_Cr64 Anti-Islam Youtube Video “This video – which is widely available on the Web – is clearly within our guidelines and so will stay on YouTube,” Google said in a published statement. “However, given the very difficult situation in Libya and Egypt, we have temporarily restricted access in both countries.”
  45. 45. Call me maybe?Overly Attached American Girlfriend Overly Attached Lebanese Girlhttp://www.youtube.com/watch?v=Xujhimh5eWs&feature=plcp http://www.youtube.com/watch?v=0-_b2iX3vyo
  46. 46. http://www.youtube.com/watch?v=6GvtZD5vAVY Prostitutes Singers Lara Kay Myriam Klink
  47. 47. #MissHabalon
  48. 48. Arab Politicians andCelebrities
  49. 49. Queen Rania
  50. 50. HH Sheikh Mohammed“@HHShkMohd has attracted one million followers onTwitter, making him the most followed Arab politician,Emirates News Agency (WAM) ”
  51. 51. Lebanese PoliticiansHariri Mentions BreakdownSehnaoui Mentions Breakdown Source Think Media Labs
  52. 52. Top 20 InfluentialLebanese Tweeps Source MindSoupBlog.com
  53. 53. Questions?

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